Ozone

What Ozone does

Ozone Gymnastics Apparel is a US-based direct-to-consumer and wholesale apparel company founded circa 2015 and headquartered in Knoxville, Tennessee. The company designs, sells, and distributes gymnastics-specific apparel — competition and practice leotards, warm-ups, training wear, and accessories — to individual competitive and recreational gymnasts, gymnastics clubs, NCAA collegiate programs, and international consumers. Ozone operates across multiple named collections (Fearless Energy, The Vault, Endless Summer, Couture, Collegiate, NL CUP, Radiant Bloom) and runs a wholesale/B2B channel with dedicated sales advisors for club and team orders.

The company runs its storefront on Shopify (ozoneleos.com) with an integrated proprietary tool called the OZONE Design Studio, which lets gym owners and coaches visualize and order custom sublimated team apparel online without sales intervention. Ozone holds official licensing agreements with 11 major NCAA gymnastics programs (LSU, Oklahoma, Ohio State, Kentucky, Georgia, Florida, Auburn, Arkansas, Alabama, Tennessee, and Clemson) and maintains a signature-athlete program featuring NIL and elite gymnasts (e.g., Konnor McClain, Olivia Greaves, Charleigh Bullock) whose designs form collections like Radiant Bloom. Distribution is hybrid: domestic DTC and wholesale, plus a network of international distributors for global reach. Custom and team pricing is quote-based while stock items are priced from $19.95 to $109.95, with gift cards ($25–$200) and free domestic shipping over $99 as customer incentives.

Revenue mechanics are predominantly one-time retail and wholesale unit sales, with no disclosed subscription, licensing royalty, or recurring contract structure. Marketing relies on Instagram, Facebook, and Pinterest, athlete-driven content, seasonal catalogs (most recently a 2026 catalog titled "Where Confidence Competes"), and email capture (15% first-order discount). The company is privately held with no disclosed venture capital or private equity investment and a headcount of 11–50, consistent with a founder-controlled, profitable specialty apparel business rather than a venture-backed growth company.

Name

Ozone

Legal name

Ozone Gymnastics Apparel

Website

https://ozoneleos.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ozone Gymnastics Apparel is a US specialty apparel company that designs and sells gymnastics leotards, warm-ups, and accessories directly to consumers, gymnastics clubs, and NCAA programs via a Shopify storefront and a custom kit design tool.

Ownership category

akta.pro rank

Product category

Gymnastics Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAAAAAD

Athletic / Performance & Activewear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

Keywords

• Gymnastics apparel
• Competition leotards
• Team uniforms
• Custom sublimation
• Athletic warm-ups

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Retail sales of ready-to-ship gymnastics apparel (leotards, warm-ups, accessories) through their Shopify-powered online store at ozoneleos.com. Customers can purchase individual items across multiple collections including Fearless Energy, The Vault, Endless Summer, and specialty lines.
2. Wholesale/Team Orders: B2B wholesale program for gymnastics clubs, teams, and coaches to order custom and stock apparel in bulk. Includes custom sublimated tanks, custom warm-ups, and custom competition leotards. Features a wholesale signup form and dedicated sales advisors.
3. International Distribution: International distributor program enabling global reach beyond domestic US market through network of international distributors.
4. Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, $150, and $200. Delivered via email with redemption instructions for checkout. No additional processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ozone Gymnastics Apparel designs, produces, and sells gymnastics apparel — including competition leotards, warm-ups, training wear, and accessories — directly to consumers and to gymnastics clubs/teams through an online Shopify storefront and a wholesale program. The company also offers custom sublimated team apparel via an in-house OZONE Design Studio configurator and holds official NCAA licensing for collegiate gymnastics apparel at 11 universities.

Differentiator

Problem solved

Functional benefit

Products and services

• Competition Leotards (Stock Collections) Ready-to-ship competition leotards sold directly to gymnasts across multiple recurring collections including Fearless Energy, The Vault (limited former-competition designs), Endless Summer, NL CUP, and Couture. Priced from $29.95 (blank tanks) to $109.95 (Couture), with most competition and practice leotards in the $44.95–$99.95 range, featuring crystal detailing and performance construction for individual competitive gymnasts.
• Custom Sublimated Team Apparel Custom sublimated tanks, custom warm-ups, and custom competition leotards designed and ordered by gymnastics clubs, gyms, and teams. Sold through a wholesale program supported by dedicated sales advisors and configured via the OZONE Design Studio online kit builder. Pricing is quote-based and varies by design specifications and order volume.
• Warm-Ups and Training Wear Stock warm-up jackets, capri pants, leggings, and shorts sold individually to gymnasts for training and competition warm-up. Warm-up jackets range from $24.79 (sale) to $69.95; capri pants and leggings from $29.95 to $54.95; shorts from $19.95 to $31.95.
• NCAA Licensed Collegiate Gymnastics Apparel Officially licensed collegiate gymnastics apparel produced under licensing agreements with 11 NCAA universities: LSU, University of Oklahoma, Ohio State, University of Kentucky, University of Georgia, University of Florida, Auburn University, University of Arkansas, University of Alabama, University of Tennessee, and Clemson University. Each program has Tradition and Legacy collection leotards representing school spirit at competitive quality.
• NIL and Elite Athlete Signature Collections Signature leotard collections co-designed with NIL and elite gymnasts, including the Radiant Bloom collection featuring designs by Caroline Moreau, Charleigh Bullock, Charlotte Booth, Claire Pease, Ella Murphy, Izzy Stassi, Konnor McClain, Lavi Crain, Lily Smith, Olivia Ahern, Olivia Greaves, Simone Rose, Sophie Stuart, and Vivi Crain. Collections emphasize floral patterns, expressive style, and crystal detailing.
• Accessories (Scrunchies and Undergarments) Gymnastics accessories including scrunchies priced at $9.95 and undergarments from $16.95 to $25.95, sold individually to gymnasts as supplemental apparel items through the OZONE storefront.
• Ozone Gift Cards Digital gift cards sold in denominations of $25, $50, $100, $150, and $200, delivered via email with redemption instructions at checkout. Sold with no additional processing fees.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• NIL and Elite GymnastscoreGTM or Marketing PartnerOZONE partners with NIL (Name, Image, Likeness) and Elite gymnasts to create signature collections. The Radiant Bloom collection features designs by Caroline Moreau, Charleigh Bullock, Charlotte Booth, Claire Pease, Ella Murphy, Izzy Stassi, Konnor McClain, Lavi Crain, Lily Smith, Olivia Ahern, Olivia Greaves, Simone Rose, Sophie Stuart, and Vivi Crain. These athletes bring their unique vision to bold, expressive leotard designs with floral patterns and crystal detailing.
• NCAA Collegiate ProgramscoreStrategic or Co-development PartnerOZONE has secured official licensing agreements with major NCAA universities for collegiate gymnastics apparel. Partner schools include Louisiana State University (LSU), University of Oklahoma, Ohio State University, University of Kentucky, University of Georgia, University of Florida, Auburn University, University of Arkansas, University of Alabama, University of Tennessee, and Clemson University. Each school has Tradition and Legacy collection leotards.
• International DistributorsminorChannel Partner/ Reseller/ DistributorOZONE maintains a network of international distributors to serve markets outside the United States, enabling global distribution of their gymnastics apparel products.
• Gymnastics Clubs and GymscoreChannel Partner/ Reseller/ DistributorFor over a decade, OZONE has partnered with gymnastics clubs nationwide, providing custom and stock team apparel. The company offers wholesale programs, custom sublimated products, and dedicated sales advisors to support club partners.

Scale indicators1 record

Expansion highlights6 records

Direct peers

• Mondor: Canadian manufacturer of gymnastics and dance apparel including leotards, tights, and warm-ups. Comparable in product line and B2B distribution to clubs and competition organizers.
• Plum (Plums L-e-o-t-a-r-d-s): DTC gymnastics leotard brand offering practice and competition styles via e-commerce. Directly comparable in target customer (competitive gymnasts), product (leotards), and digital-first GTM.
• GK Elite Sportswear: Largest US gymnastics apparel manufacturer and Ozone's closest direct competitor. GK Elite produces competition leotards, team uniforms, and warm-ups for clubs, elite gymnasts, and NCAA programs across the same channels Ozone targets.
• Destira: DTC-focused gymnastics apparel brand selling leotards and training wear direct to gymnasts and families. Highly comparable business model — Shopify-led e-commerce, customizable team apparel, and emphasis on style/design.
• Alpha Factor: Long-standing gymnastics apparel brand offering competition leotards and team uniforms. Directly comparable in product category (leotards, warm-ups) and customer base (clubs, competitive gymnasts).
• Purple Mountain: Gymnastics apparel specialist serving club and competitive segments with leotards and warm-ups. Overlaps with Ozone on team/wholesale channels and competition-grade apparel.

Broad incumbents

• Varsity Brands: Operator of Varsity Spirit and related cheerleading/dance/sports apparel lines. Adjacent to gymnastics apparel in school/club channels and competes for the same team-uniform and competition-wear wallet.
• Lululemon: Premium athletic and studio-wear brand with adjacent relevance to gymnastics apparel consumers. While not a direct competitor, its brand power and athlete relationships could encroach on Ozone's higher-end leotard market.
• Under Armour: Large athletic apparel incumbent with selective gymnastics offerings and NCAA athlete partnerships. A broader incumbent that overlaps with Ozone in team/performance apparel and NCAA-licensed categories.
• Nike: Global athletic apparel incumbent with extensive NCAA licensing and athlete endorsement infrastructure. Represents the largest potential competitive threat in the licensed gymnastics and team-apparel categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ozoneleos
• Facebookfacebook.com/ozoneleos
• Instagraminstagram.com/ozoneleos
• Pinterestpinterest.com/ozoneleos
• LinkedInlinkedin.com/company/ozone-leotards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozone