Hue & Cry
Hue & Cry is a family-owned, Northern California fire protection and security services company founded in 1977, delivering design, installation, monitoring, and inspection of fire, intrusion, video, and access control systems to residential and commercial customers via three regional offices.
- Company typePrivate
- Founded1977
- HeadquartersAnderson, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Hue & Cry does
Hue & Cry is a family-owned, private fire protection and security services company founded in 1977 and headquartered in Northern California, operating from three offices in Anderson, Hayward, and Sacramento. The company designs, installs, monitors, inspects, and maintains integrated fire detection, fire sprinkler, intrusion alarm, video surveillance, and access control systems for residential homes, commercial businesses, and contractors/building owners across Northern California. Its core technology stack is built around third-party equipment from Edwards, DMP, HIKVISION, Honeywell Silent Knight, and Fire-Lite, integrated by NICET-certified engineers and technicians and supervised through an in-house UL-certified central monitoring station that operates 24/7/365 via phone, radio, and cellular channels.
The company earns revenue through a mix of recurring subscription monitoring contracts, one-time system design and installation projects, and professional services including NFPA inspection/testing and hourly repair work with optional service contracts. Service contracts and preventive maintenance programs are offered across the installed base. Customers are acquired primarily through direct phone outreach (promoted via the toll-free 800-800-ALARM number) and the corporate website, with service delivery executed by company-employed field technicians. Code-compliant design services, NICET-certified engineering, and UL-certified monitoring serve as the principal differentiators from both national competitors and smaller local installers.
Hue & Cry positions itself as a local, family-operated alternative to large national fire and security providers, emphasizing owner accessibility, nearly five decades of regional operating history, and multi-vendor interoperability that allows it to monitor systems regardless of original installer. Supporting infrastructure includes a dedicated online bill payment portal (PayPoint) and an explicit focus on NFPA code compliance and life-safety documentation for regulated commercial and residential customers.
Hue & Cry firmographics
Firmographics- Name
- Hue & Cry
- Legal name
- Hue & Cry
- Website
- https://hueandcry.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hue & Cry is a family-owned, Northern California fire protection and security services company founded in 1977, delivering design, installation, monitoring, and inspection of fire, intrusion, video, and access control systems to residential and commercial customers via three regional offices.
- Ownership category
- akta.pro rank
Hue & Cry industry classification
Industry- Product category
- Fire Protection and Security Services
- NAICS
- Security Systems Services (56162)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
- akta.pro secondary industries
- Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL)
Keywords
Where Hue & Cry is headquartered
LocationHeadquarters
- HQ city
- Anderson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hue & Cry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Monitoring Services: Recurring monitoring services for fire alarm and security systems, available 24/7/365 through U.L. certified monitoring center. Supports multiple monitoring technologies including phone lines, radio, and cellular.
- System Installation: Design and installation of fire detection, fire sprinkler, security, camera, and access control systems. Includes code compliant design services by N.I.C.E.T. certified professionals.
- Inspection and Testing Services: NFPA inspections and testing, maintenance, and emergency services for fire detection systems, fire sprinkler systems, special hazard systems, fire pumps, and backflow devices.
- Repair Services: Repair and service for security systems available 24 hours a day, every day of the year. Bills by the hour with service contracts and preventive maintenance programs available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly billing with service contracts available |
| Other | Pay-as-you-go | Custom solutions for every budget |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Hue & Cry product offering
Product offeringCore offering
Hue & Cry is a fire protection and security services company that designs, installs, monitors, inspects, and maintains integrated life-safety systems for homes and businesses in Northern California. Its offerings span fire detection and sprinkler systems, intrusion alarms, video surveillance, access control, and a U.L. certified 24/7 central monitoring station, supported by N.I.C.E.T. certified engineering, NFPA inspection and testing, and 24-hour emergency repair services.
Product overview
Hue & Cry is a fire protection and security services company offering an integrated suite of life safety products and monitoring services. The portfolio includes fire detection systems (addressable and conventional), fire sprinkler systems, intrusion alarm systems, camera/video surveillance systems, and access control systems (card and biometric). Services include 24/7 UL-certified monitoring via their central station, NICET-certified engineering and design services, NFPA inspection and testing, and ongoing maintenance/emergency repair. The company works with equipment vendors including Edwards, DMP, HIKVISION, and Honeywell Silent Knight/Fire-Lite Alarms to deliver comprehensive fire and security solutions to homes and businesses in Northern California.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Detection Systems Addressable and conventional fire alarm systems providing smoke detection, beam detection, flame detection, heat detection, and manual pull stations, designed and installed for residential and commercial customers in Northern California and integrated with state-of-the-art and emerging technologies.
- Fire Sprinkler Systems Fire sprinkler system repair, testing, inspection, and monitoring services, including corrosion management programs and preventive maintenance for fire extinguishing systems in residential and commercial properties.
- Intrusion Alarm Systems Business and home security systems with zoned protection, programmable features, sirens, backup power, remote control via web-enabled devices, multiple passcodes, and event timestamping, using DMP equipment.
- Camera Systems (Video Surveillance) Security camera and video monitoring systems using HIKVISION technology for visual surveillance and property protection of homes and commercial facilities.
- Access Control Systems Card technology and biometric access control systems ranging from single-door to global enterprise installations, available as PC-based, web-based, standalone, network-integrated, or hosted solutions, with visitor management capabilities and integration with fire alarms and building controls.
- 24/7 UL Certified Monitoring Services 24-hour U.L. certified central station monitoring for fire and security systems, supporting phone line, radio, and cellular supervision regardless of original installer or manufacturer, helping customers qualify for maximum allowable insurance credits.
- NFPA Inspection and Testing Services Professional inspection and testing services for fire detection systems, fire sprinkler systems, special hazard systems, fire pumps, and backflow devices, performed by NICET-certified technicians with detailed, code-compliant documentation.
- Maintenance and Emergency Services 24-hour emergency repair services, preventive maintenance programs, and service contracts for fire and security systems, available every day of the year with hourly billing available for repair work.
- Code Compliant Design Services NICET-certified engineering and draftsmanship services for code-compliant fire detection and suppression system design, including smoke control system design, fire alarm system design, voltage drop calculations, battery calculations, wiring diagrams, product data sheets, bid packages, and engineered shop drawings.
- Fire Fighters DAS / ERRC Systems Distributed Antenna Systems (DAS) and Emergency Responder Radio Communication (ERRC) systems designed to support firefighter communication and emergency response radio coverage in buildings.
- Fire Pumps Fire pump installation, repair, testing, and maintenance services that provide enhanced water pressure for fire sprinkler systems in protected facilities.
Quantifiable outcome
- Qualifies for maximum allowable insurance credits through U.L. certified monitoring
Companies that use Hue & Cry
Customer profileSegments3 records
Ideal customer profiles3 records
Hue & Cry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Hue & Cry partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Hue & Cry competitors and assessment
Company assessmentDirect peers
- Bay Alarm Company: Family-owned California-based fire alarm, security, and monitoring services provider operating multiple UL-listed central stations. Directly comparable as a regional fire/life safety integrator overlapping with Hue & Cry across fire alarms, intrusion, access control, and 24/7 monitoring in Northern California.
- Koorsen Fire & Security: Mid-size regional fire protection and security services company offering fire alarm, sprinkler, suppression, and monitoring services across multiple US states. Closely comparable operating model to Hue & Cry with full-service fire/security delivery and regional branch network.
- Cintas Fire Protection: National fire protection services business (part of Cintas Corporation) providing inspection, testing, maintenance, and installation of fire alarms, sprinklers, extinguishers, and suppression systems. Directly comparable in compliance services and recurring inspection revenue.
Emerging players
- Vivint Smart Home: Smart home security provider with professionally installed and monitored systems. Comparable in monitored intrusion and home automation, but differentiated by connected/consumer-tech focus rather than commercial fire & life safety compliance.
Broad incumbents
- APi Group (Life Safety segment): Public holding company aggregating life safety services including fire suppression, alarm, monitoring, and specialty contracting brands. Comparable through consolidated fire/security services strategy but operates at far greater scale as a multi-brand platform.
- ADT Inc. National incumbent in residential and commercial security monitoring with broad DIY and professionally installed offerings. Comparable in monitoring-as-a-service economics and intrusion detection, but at vastly larger scale and with national brand awareness.
- Simplex Fire / Honeywell Building Technologies (service arm): Fire alarm and life safety manufacturer with a global service and integration network. Hue & Cry already uses Honeywell Silent Knight and Fire-Lite hardware; the service arm overlaps with installation, inspection, and monitoring product lines.
- Johnson Controls (Tyco/Scott Safety fire portfolio): Global building systems giant with integrated fire detection, suppression, security, and building management offerings. Overlaps with Hue & Cry in fire alarm and integrated security solutions but bundles them into much larger facility/building portfolios.
Regional players
- Allied Universal (MFC SUN / fire services): Large security and facility services provider with a fire life safety division providing system installation, inspection, and monitoring. Comparable service portfolio to Hue & Cry but operating at scale across multiple US regions; not focused solely on NorCal.
- Guardian Security Systems (Washington/CA licensed): West Coast-based security and fire alarm services provider with design, installation, and monitoring across the Pacific Northwest. Comparable as a privately-held regional life safety integrator with similar full-service delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hue & Cry social profiles
Digital presenceHue & Cry compliance and trust
Trust signalCompliance2 records
Hue & Cry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hue & Cry leadership team
Management profileNumber of profiles
Hue & Cry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hue & Cry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hue & Cry
What does Hue & Cry do?
Hue & Cry is a fire protection and security services company that designs, installs, monitors, inspects, and maintains integrated life-safety systems for homes and businesses in Northern California. Its offerings span fire detection and sprinkler systems, intrusion alarms, video surveillance, access control, and a U.L. certified 24/7 central monitoring station, supported by N.I.C.E.T. certified engineering, NFPA inspection and testing, and 24-hour emergency repair services.
Is Hue & Cry a public or private company?
Hue & Cry is a private company. It is classified as family owned and is currently operating.
When was Hue & Cry founded?
Hue & Cry was founded in 1977. It employs 51 to 100 people.
Where is Hue & Cry based?
Hue & Cry is headquartered in Anderson, United States, in the North America region.
How does Hue & Cry make money?
Four revenue lines are on record. Monitoring Services are the primary driver. The others are system Installation, inspection and Testing Services and repair Services.
Who are Hue & Cry's main competitors?
Direct peers on record are Bay Alarm Company, Koorsen Fire & Security and Cintas Fire Protection. Vivint Smart Home is listed as an emerging player. Broad incumbents are APi Group (Life Safety segment), ADT Inc., Simplex Fire / Honeywell Building Technologies (service arm) and Johnson Controls (Tyco/Scott Safety fire portfolio). Regional players are Allied Universal (MFC SUN / fire services) and Guardian Security Systems (Washington/CA licensed).
Does Hue & Cry have an API?
No public API is recorded for Hue & Cry.
What industry is Hue & Cry in?
Hue & Cry's product category is Fire Protection and Security Services. Its primary akta.pro industry code is BPAKAGAF, Fire Alarm & Life Safety Systems Integration, with a secondary code of BPABAHAB, Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing). Its NAICS code is 56162 and its SIC code is 8734.