What Real Estate Experts does

Real Estate Experts is a boutique residential real estate brokerage headquartered in Campbell, California (910 E Hamilton Ave, Suite 130), operating under technology brokerage Side, Inc. (CA DRE #02014153). The firm serves residential buyers and sellers across six California regions — Silicon Valley, Peninsula, San Francisco/Marin, East Bay, Tahoe, and Southern California — and has cumulatively transacted more than $4 billion in real estate with 3,100+ clients served over its operating history. The firm maintains a sub-brand, the Brett Jennings Group, and runs a high-touch service model anchored by agents described as being in the top 1.5% of U.S. real estate agents, with credentials including Certified Negotiation Expert and Harvard-trained negotiation designations.

The company generates revenue through transaction-based commissions on residential real estate sales, earning a percentage of each closed deal at the industry-standard 5-6% total commission rate, with the buyer's and seller's brokerage each typically receiving a portion. Lead generation flows primarily through the Zillow Premier Agent program (450+ homes sold through Zillow and 1,200+ 5-star Zillow reviews) and a referral network built on the firm's 3,100+ client base. The firm augments its offering with a Cash Offers program via Homelight, providing sellers with a non-contingent purchase path. Operational infrastructure (compliance, technology, marketing) is provided by Side, Inc., allowing the firm to operate with a lean core team while scaling agent capacity across regions.

The firm is led by Brett Jennings (Founder), Beth Lazar (CEO), Michelle Apana-Horn (MD Operations), and Gina Siebert (Director of Lead Generation & Marketing). In 2024, the firm was ranked the #1 Megateam in the Bay Area, #2 in California, and #9 in the United States by the Wall Street Journal and RIS Media, with a self-reported 85% listing win rate in competitive situations.

Name

Real Estate Experts

Legal name

Real Estate Experts

Website

https://therealexperts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Estate Experts is a Campbell, California-based boutique residential brokerage operating under Side, Inc., serving buyers and sellers across six California regions with $4 billion+ in cumulative sales.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Luxury real estate
• Property listing search

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: The company earns revenue through real estate commission fees on residential property transactions (buying and selling). Agents are supported through a partnership model where the brokerage provides marketing, technology, administrative, and lead generation support in exchange for a share of commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Real Estate Experts is a boutique residential real estate brokerage that helps affluent clients buy and sell homes across the San Francisco Bay Area and Southern California. The company delivers service through two flagship programs: the Buyers Advantage Program (5-step buyer concierge service with pre-market and off-market access, financing assistance, and specialized negotiation) and the Market Proven Home Selling Process (preparation, strategic pricing using 27 economic indicators, professional presentation, multi-channel promotion, and expert negotiation). Revenue is generated through real estate commissions on closed transactions, with agents operating under a partnership model supported by Side, Inc.

Product overview

Real Estate Experts is a boutique real estate brokerage operating primarily in California's Bay Area and Southern California regions. The company offers a unified service platform centered on residential buying and selling assistance, supported by technology-enabled tools including an MLS-based property search, valuation and financial calculators, and a structured selling process. The core offering combines the Buyers Advantage Program (for home purchasers) with the Market Proven Home Selling Process (for sellers), supported by agent teams organized by geographic expertise. Additional tools include home valuation, cash offer programs via Homelight, mortgage/home sale/affordability calculators, and educational content through the Bay Area Real Estate Journal newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Brett Jennings Group: A team within Real Estate Experts led by Brett Jennings, recognized as the #1 megateam in the Bay Area
• Buyers Advantage Program

Products and services

• Buyers Advantage Program A 5-step buyer concierge program that helps affluent residential buyers outperform in competitive California markets via financing assistance, preferred access to pre-market and off-market listings, private showings, specialized negotiation knowledge, and concierge services. Target users are high-net-worth individuals and families purchasing premium homes in the Bay Area and Southern California.
• Market Proven Home Selling Process A structured home-selling service for premium California residential properties that uses professional preparation, photography and staging, strategic pricing with 27 economic indicators, a pre-appraisal component, multi-channel promotion, and expert negotiation to maximize sale price. Target users are homeowners seeking to maximize sale value, particularly in the Bay Area and Southern California luxury market segments.
• Expert Agent Network A geographically organized network of credentialed buyer and seller agents — each trained as both a Neighborhood Expert (residing in the community they serve) and a Certified Negotiation Expert (Harvard Law negotiation curriculum) — providing direct client representation across six California regions. Target users are affluent home buyers and sellers seeking expert in-person representation.
• MLS Home Search An online MLS-based property listing search tool enabling prospective buyers to browse residential homes for sale across Real Estate Experts' California markets, with filters for location, property type, price, and listing status (for sale, pending, active under contract). Target users are prospective residential buyers in the Bay Area and Southern California.
• Home Valuation Tool An online tool that estimates a home's current market value, used by prospective sellers to understand their property's potential listing price prior to engaging Real Estate Experts for full representation. Target users are homeowners in the Bay Area and Southern California considering a sale.
• Cash Offers Program A program that connects California home sellers with cash buyers through Homelight, providing an alternative transaction path to traditional financed closings. Target users are homeowners seeking fast, certain-close transactions without relying on buyer financing contingencies.

Quantifiable outcome

• Sell homes for up to 18% more than the neighborhood average through the Market Proven Home Selling Process
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SidecoreStrategic or Co-development PartnerReal Estate Experts is a partner of Side, a San Francisco-based technology brokerage that exclusively works with industry-defining agents and supports their business development with state-of-the-art marketing, technology, administrative, and legal services. This partnership provides the brokerage infrastructure and operational support that enables agents to focus on client-facing activities.
• Zillow Premier Agent ProgramcoreGTM or Marketing PartnerReal Estate Experts participates as Premier Agents on Zillow, leveraging the platform's powerful search traffic and lead generation capabilities to connect with buyers and sellers. The team has sold over 450 homes through Zillow and maintains a prominent agent profile presence on the platform.
• HomelightminorGTM or Marketing PartnerReferenced in the Buyer's Guide as a financing partner enabling clients to purchase as All-Cash Buyers through Homelight, providing a competitive advantage in negotiations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Redfin: Tech-enabled residential brokerage with deep Bay Area market share. Comparable in California residential buy/sell services, though it competes more on technology and reduced fees than on boutique luxury service.
• The Agency: Boutique luxury residential brokerage founded in Los Angeles with strong California presence. Comparable as a boutique, design-forward, luxury-focused competitor serving the same high-net-worth California client base.
• Compass: Tech-enabled national residential brokerage with a strong Bay Area presence. Directly comparable in serving affluent residential buyers and sellers with agent-led, technology-supported models and premium brand positioning.
• Engel & Völkers: International luxury residential brokerage with U.S. presence in California markets. Comparable in luxury residential brokerage model, premium brand positioning, and high-touch advisor-style agent approach.
• Sotheby's International Realty: Global luxury residential brokerage brand. Directly comparable in targeting affluent buyers/sellers of premium residential properties, with similar emphasis on luxury presentation, marketing, and high-touch service.

Broad incumbents

• eXp Realty: Cloud-based residential brokerage with national reach and significant California agent count. Comparable as a residential brokerage incumbent, differentiated by its cloud-based operating model rather than boutique luxury focus.
• Keller Williams Realty: Largest agent count real estate franchise in the U.S. with significant California presence. Comparable as an incumbent offering residential brokerage services, but operating a franchise/agent-centric model rather than a boutique megateam.
• Coldwell Banker: Long-established national residential real estate brand with significant California market presence. Comparable as a broad incumbent offering overlapping buy/sell services, though less specialized in the boutique luxury positioning.

Others

• Side: San Francisco-based technology brokerage that Real Estate Experts partners with. Adjacent ecosystem participant providing the back-office, marketing, technology, and legal infrastructure that Real Estate Experts operates on top of.
• Homelight: Real estate platform that connects buyers and sellers with agents and enables cash offers. Ecosystem participant referenced as a financing/cash-offer partner enabling Real Estate Experts' Buyers Advantage Program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@realestateexpertsca
• Facebookfacebook.com/RealEstateExpertsSV
• LinkedInlinkedin.com/company/real-estate-experts
• Instagraminstagram.com/realestateexpertsca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Experts