What Striker Entertainment does

Striker Entertainment is an independent, boutique entertainment licensing and merchandising agency founded in 2007 by Russell Binder and headquartered in Calabasas, California. The firm represents entertainment intellectual property owners — including major studios, television networks, streaming platforms, and game publishers — and develops worldwide licensing programs that extend those properties into consumer products such as toys, apparel, accessories, games, and location-based experiences. The company's portfolio spans 15+ high-profile franchises across film (Twilight Saga, Hunger Games, Pacific Rim, Terminator, Ted), television (Walking Dead and its spinoffs, Interview with the Vampire, Mayfair Witches, The Expanse), gaming (Five Nights at Freddy's, Candy Crush, Angry Birds), and emerging digital properties (Domo-Kun, Jason Universe, Split Fiction, Breaking Bear).

The company's core technology is relationship-driven rather than platform-based; no proprietary software, API, or AI system is disclosed, and the firm's competitive differentiation rests on its international licensee and retailer network, brand-assurance process, and a small senior team. Striker generates revenue through licensing commissions and management fees on consumer products programs, with the firm's value proposition centered on global brand consistency paired with localized cultural adaptation. Client relationships are sourced through industry events (LIMA, UCLA Extension), demonstrated track record with marquee franchises, and earned-media recognition (eight LIMA Awards, finalist status at Licensing International Excellence Awards in 2023 and 2024).

In 2019, Striker extended its model into IP production with an Executive Producer credit on the Creepshow anthology series (Shudder), followed by production involvement on Candy Crush (CBS/Lionsgate), Day of the Dead (Syfy), and Unidentified (History Channel). The firm operates as a founder-owned LLC with 11-50 employees and no disclosed venture or private-equity funding.

Name

Striker Entertainment

Legal name

Striker Entertainment, LLC

Website

https://strikerentertainment.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Striker Entertainment is a founder-owned, boutique entertainment licensing and merchandising agency that represents entertainment IP owners and develops worldwide consumer products licensing programs across film, television, gaming, and digital properties.

Ownership category

akta.pro rank

Product category

Entertainment Licensing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI)

Keywords

• Entertainment licensing agency
• Brand licensing management
• Consumer products licensing
• Intellectual property licensing
• Entertainment merchandising services

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Licensing and Merchandising Management: Striker Entertainment generates revenue by representing entertainment properties and managing their worldwide licensing and consumer products programs. As an agency, they work with brand owners to extend properties into consumer goods including toys, apparel, accessories, games, and other merchandise. Revenue comes from management fees and licensing commissions earned on consumer products programs they develop and administer for IP owners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Striker Entertainment is a boutique entertainment licensing and brand management agency that represents entertainment IP owners and develops worldwide consumer products programs. The firm manages retail development, product development, deal negotiation, licensing sales, and brand strategies for properties such as The Walking Dead, Five Nights at Freddy's, The Twilight Saga, The Hunger Games, and Angry Birds, earning revenue through management fees and licensing commissions.

Product overview

Striker Entertainment is an independent boutique entertainment licensing and merchandising agency that specializes in the strategic extension of pop culturally relevant brands into consumer products programs. The company offers six core services: Worldwide Program Management, Retail Development, Product Development, Deal Negotiation & Administration, Licensing Sales, and Brand Strategies & Management. Their licensed property portfolio includes major franchises such as The Walking Dead, Five Nights at Freddy's, The Twilight Saga, The Hunger Games, Angry Birds, Pacific Rim, Ted, Terminator, and numerous others across film, television, gaming, and publishing. Additionally, Striker holds production credits on television properties including Creepshow (Executive Producer), Candy Crush (Executive Producer), Day of the Dead (Co-Producer), and Unidentified (Season One).

Differentiator

Problem solved

Functional benefit

Products and services

• Worldwide Program Management

Quantifiable outcome

• Over $1 billion in retail sales achieved for Angry Birds property in U.S. and Canada
• +3 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hasbro Consumer Products: Major toy and consumer products company with a substantial licensing division that both creates and represents IP. Operates as both licensor and licensee, making it adjacent rather than direct competition, but competes with Striker-represented licensees for retail shelf space and consumer mindshare.
• WildBrain: Canadian entertainment company that manages and licenses IP including children's brands and consumer products programs. Overlaps with Striker in entertainment licensing and brand management but operates at much larger scale and with proprietary owned IP rather than pure representation.
• Creative Artists Agency (CAA): Global talent and entertainment agency with brand management and licensing capabilities for high-profile clients. While broader than Striker in scope, CAA competes for entertainment IP representation mandates and shares the relationship-driven, B2B agency model.
• Endeavor (WME): Global entertainment, sports, and content company representing talent and IP across multiple verticals including licensing and brand partnerships. Comparable to Striker in representing entertainment properties for commercial extensions but vastly larger and more diversified.

Direct peers

• Born Licensing: Global entertainment and brand licensing agency representing IP owners across film, television, gaming, and publishing. Directly comparable to Striker in agency model, client type (rights holders seeking consumer products extensions), and category focus on entertainment IP.
• The Joester Loria Group: Independent entertainment and brand licensing agency representing major entertainment and consumer IP for licensing programs. Highly comparable to Striker in boutique positioning, B2B agency model, and focus on extending pop-culture IP into consumer products globally.
• Global Icons: Licensing agency representing entertainment and lifestyle brands worldwide, managing consumer products programs for IP owners. Comparable to Striker in boutique B2B agency model, target customers, and emphasis on pop-culture IP extension.
• LMCA (Lisa Marks & Associates): Boutique licensing management and consulting firm representing entertainment and brand owners in consumer products programs. Comparable to Striker in boutique agency positioning, entertainment IP focus, and global program management approach.
• Beanstalk: Global brand licensing company that develops and manages licensing programs for entertainment, sports, and consumer brands. Comparable to Striker in core service offering (worldwide licensing program management, brand extension strategy) but larger in scale and broader in category coverage.
• Brandgenuity: Boutique entertainment and consumer products licensing agency that represents IP owners across categories including film, TV, gaming, and publishing. Closely comparable to Striker in scale, service model (worldwide program management, retail development, deal negotiation), and target client base of mid-to-large entertainment rights holders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/strikerentllc
• Facebookfacebook.com/strikerentertainmentllc
• LinkedInlinkedin.com/company/striker-entertainment-llc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Striker Entertainment