BrandConnection
BrandConnection is an omni-channel brand education and trial-driving experiences platform serving consumer brand marketers, formed from the merger of Brandshare and Brand Connections and operating within the Advantage Solutions in-store marketing ecosystem.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BrandConnection does
BrandConnection is an omni-channel brand education and trial-driving experiences platform serving consumer brand marketers. The company combines physical product sampling with digital engagement solutions to help brands drive consumer trial, education, and purchase consideration across multiple channels.
The business was formed through the merger of Brandshare and Brand Connections, uniting product-sampling capabilities with digital brand-engagement solutions under a single platform. The combined entity operates its corporate presence at brandconnections.com and routes certain digital solutions to brandshare.us. Legal documentation on the site — including Terms of Use and Privacy Policy — is hosted at advantagesolutions.net, indicating operational and legal integration with the broader Advantage Solutions in-store marketing and retail-services network.
No technology stack, proprietary platforms, pricing model, customer roster, management team, funding history, or revenue figures are disclosed in the available source material. BrandConnection operates as a private company whose precise ownership, headcount, and financial profile cannot be determined from the data provided; the brand messaging emphasizes scale of sampling logistics and a bundled physical-plus-digital offering rather than any specific technological differentiation.
BrandConnection firmographics
Firmographics- Name
- BrandConnection
- Website
- https://brandconnections.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BrandConnection is an omni-channel brand education and trial-driving experiences platform serving consumer brand marketers, formed from the merger of Brandshare and Brand Connections and operating within the Advantage Solutions in-store marketing ecosystem.
- Ownership category
- akta.pro rank
BrandConnection industry classification
Industry- Product category
- Brand Sampling & Experiential Marketing Services
- NAICS
- Media Representatives (541840), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sampling & Product Trial Programs (BPAFAMAH)
- akta.pro secondary industries
- Experiential, Event & Sponsorship Marketing (BPAFAAAH), Brand Guidelines, Governance & Brand Management (BPAFAEAF), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where BrandConnection is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
BrandConnection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
BrandConnection product offering
Product offeringCore offering
BrandConnection provides omni-channel brand education and trial-driving experiences for consumer brands, combining product sampling at scale with digital engagement solutions. Following the merger of Brandshare and Brand Connections, the unified entity delivers end-to-end brand sampling and digital brand education programs across multiple channels. The company's portfolio includes the BrandConnection platform and the Brandshare brand, accessible at brandshare.us.
Product overview
BrandConnection operates as a unified platform offering omni-channel brand education and trial-driving experiences. Following the merger of Brandshare and Brand Connections, the combined entity provides product sampling and digital solutions under both brand names, with Brandshare now accessible at brandshare.us. The portfolio consists of the core BrandConnection platform and the acquired Brandshare brand, which together enable brands to deliver sampling programs and digital engagement solutions across multiple channels.
Differentiator
Problem solved
Functional benefit
Brands
- Brandshare: Product sampling and digital solutions brand; mentioned as having joined forces with Brand Connections
Products and services
- BrandConnection Omni-channel brand education and trial-driving experiences platform enabling product sampling and digital solutions for consumer brands, formed through the merger of Brandshare and Brand Connections.
- Brandshare Product sampling and digital solutions brand that merged with Brand Connections to expand omni-channel brand education and trial-driving capabilities.
Companies that use BrandConnection
Customer profileIdeal customer profiles1 record
BrandConnection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BrandConnection partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrandsharecoreBrandshare and Brand Connections have joined forces to expand product sampling and digital solutions. The combined entity offers omni-channel brand education and trial-driving experiences. The merged organization operates under the brandshare.us domain for certain digital solutions while maintaining brandconnections.com for corporate information.
Recent moves3 records
Expansion highlights3 records
BrandConnection competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights4 records
Customer concentration
BrandConnection social profiles
Digital presenceBrandConnection financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandConnection leadership team
Management profileNumber of profiles
BrandConnection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandConnection M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandConnection
What does BrandConnection do?
BrandConnection provides omni-channel brand education and trial-driving experiences for consumer brands, combining product sampling at scale with digital engagement solutions. Following the merger of Brandshare and Brand Connections, the unified entity delivers end-to-end brand sampling and digital brand education programs across multiple channels. The company's portfolio includes the BrandConnection platform and the Brandshare brand, accessible at brandshare.us.
Is BrandConnection a public or private company?
BrandConnection is a private company. It is classified as corporate owned and is currently operating.
When was BrandConnection founded?
BrandConnection was founded in 2001. It employs 51 to 100 people.
Where is BrandConnection based?
BrandConnection is headquartered in New York, United States, in the North America region.
Does BrandConnection have an API?
No public API is recorded for BrandConnection.
What industry is BrandConnection in?
BrandConnection's product category is Brand Sampling & Experiential Marketing Services. Its primary akta.pro industry code is BPAFAMAH, Sampling & Product Trial Programs, with a secondary code of BPAFAAAH, Experiential, Event & Sponsorship Marketing. Its NAICS code is 541840 and its SIC code is 7311.