The Chi Center

What The Chi Center does

The Chi Center, Inc. is a privately held wellness education company that teaches and transmits Wisdom Healing Qigong (WHQ), an integrative mind-body-spirit practice adapted by founder Master Mingtong Gu from the Zhineng Qigong lineage of Dr. Pang Ming. Core products include multi-day in-person retreats (8, 9, 16, and 30 days) at the 150-acre SouthWest Sanctuary for Wisdom & Healing near Santa Fe, New Mexico; self-paced online courses (The Path of Embodied Awakening, Gateway to Life Mastery, The Portal); a weekly Path LIVE 90-minute membership community; the free Chi-TV livestream platform; a 2025 'AI for Soul Purpose' workshop; a 2026 Hay House book (Coming Home to Embodied Awakening); and free e-book lead magnets. Technical components are lightweight and externally sourced: Kajabi for course delivery, Ontraport for marketing automation, YouTube/Chi-TV for video, and Sputnik Bio-Well for biometric measurement during retreats. The business model combines high-ticket in-person retreat sales ($1,889 to $16,772 per retreat, with personalized enrollment calls), modest-priced online courses and book products, a recurring subscription Path LIVE membership, and freemium content (Chi-TV, e-books) that feeds the email list and top of funnel.

The Chi Center sells direct-to-consumer to individual wellness seekers worldwide, organized around four primary customer segments: chronic-condition health seekers, spiritual/transformation seekers, leaders and professionals, and healthcare practitioners. GTM is multi-channel — content marketing (blogs, e-books, SEO), email, YouTube/Chi-TV, Facebook, testimonial-driven social proof, book promotions, and flagship retreat events — with 20-minute enrollment calls closing high-ticket retreat reservations. The company is bootstrapped with 1-10 employees, owns the 150-acre New Mexico property, and reports a global community across the US, China, and Europe.

Name

The Chi Center

Legal name

The Chi Center, Inc.

Website

https://chicenter.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Chi Center is a privately held wellness education company that teaches Wisdom Healing Qigong through online courses, a weekly Path LIVE membership, free Chi-TV livestreams, and multi-day in-person retreats at its 150-acre SouthWest Sanctuary near Santa Fe, New Mexico, serving individual health seekers, spiritual practitioners, and professionals globally.

Ownership category

akta.pro rank

Product category

Wellness Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Qigong instruction
• Wellness retreats
• Energy healing
• Mind-body practices
• Holistic wellbeing

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. In-Person Retreats: High-ticket immersive retreats (8, 16, and 30 days) at SouthWest Sanctuary with all-inclusive pricing ranging from $1,889 (online) to $16,772 (30-day deluxe single). Represents flagship transformation experiences.
2. Online Courses and Self-Study Programs: Comprehensive 24/7 access self-study training including videos, e-books, visualization handouts, and audio files. Courses include The Path of Embodied Awakening, Gateway to Life Mastery, and specialized programs.
3. Path LIVE Membership: Weekly 90-minute live community sessions with Master Mingtong Gu. Subscription-based community membership providing ongoing practice rhythm, transmission, and integration support.
4. AI for Soul Purpose Workshop: 10-module intensive workshop combining Qigong wisdom with AI technology. Limited-time pricing at $397 (regular $900). Includes lifetime access to recordings and bonus materials.
5. Books and E-Books: Published works including 'Coming Home to Embodied Awakening' available through Amazon and direct distribution.
6. Sound Healing Technologies: Free video and audio series plus Sound Healing Technologies e-book, used as lead magnet for email list building.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Chi Center teaches and delivers Wisdom Healing Qigong (WHQ), an integrative mind-body-spirit self-healing system derived from Zhineng Qigong, through online courses, weekly live membership sessions, in-person retreats (8 to 30 days) at the SouthWest Sanctuary in New Mexico, books, and digital content. The core product is a transmission-based practice combining gentle movements, breathwork, sound healing, visualization, and conscious intention, taught by founder Master Mingtong Gu. Pricing spans free content (Chi-TV, e-books) to high-ticket retreats priced up to $16,772.

Product overview

The Chi Center offers Wisdom Healing Qigong (WHQ) as a unified wellness education system delivered through multiple channels: in-person retreats at the SouthWest Sanctuary in New Mexico (ranging from 8 to 30 days), online self-paced courses and membership programs via The Path of Embodied Awakening (weekly 90-minute live sessions), The Portal (energetic activations), and Your Gateway to Life Mastery (foundational course). The product portfolio also includes the AI for Soul Purpose Workshop (integrating AI with Qigong principles), Chi-TV (free video platform with livestreams), and digital content including e-books on ancient healing secrets and sound healing. The core offering centers on Master Mingtong Gu's transmission-based teaching of Zhineng Qigong, positioning the company as a wellness education provider rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Chi-TV: Free Qigong practice and information platform for global healing and awakening featuring live streams and video content.
• The Path of Embodied Awakening
• AI for Soul Purpose

Products and services

• Wisdom Healing Qigong Online Comprehensive online learning platform offering self-paced Qigong courses with videos, e-books, visualization handouts, audio files, and live-streaming sessions from Master Mingtong Gu. Designed for individual learners worldwide seeking flexible 24/7 access to Wisdom Healing Qigong practices.
• The Path of Embodied Awakening Weekly 90-minute live online practice membership community providing ongoing guided Qigong practice with Master Mingtong Gu, including seasonal transmissions and community connection. Targeted at spiritual seekers and ongoing members.
• The Portal (into Embodied Awakening) Entry-level program featuring energetic activations and foundational practices for embodied awakening, designed as a gateway to deeper Qigong practice. Targeted at beginners new to Wisdom Healing Qigong.
• Your Gateway to Life Mastery 9-session teaching and practice program covering Wisdom Healing Qigong history, cosmology, movement practices, sound healing, and meditations. Designed for individual learners seeking structured foundational education.
• 30-Day Sacred Rebirth Retreat Most immersive on-campus retreat experience in New Mexico offering full 30-day immersion in Wisdom Healing Qigong with daily teachings, transmissions, chef-prepared meals, and lodging. Priced from $10,464 to $16,772 per person.
• 16-Day Embodied Awakening Retreat On-campus or online intensive retreat completing the body's first purification cycle, with daily Qigong practice, teachings, and community integration. On-campus priced from $5,581 to $8,945; online at $1,889.
• 9-Day Healing Retreat Entry-level retreat experience providing introduction to Wisdom Healing Qigong practices with accommodation options. Commuter from $3,139; lodging packages from $3,910 to $5,031.
• 8-Day Online Healing Retreat Remote retreat experience bringing Master Mingtong's practices and chi field into participants' homes via livestream, offering same practices as in-person retreats.
• 6-Day Healers & Leaders Retreat Specialized retreat focused on healthcare professionals, spiritual teachers, business leaders, and transformational leaders seeking to add Qigong to their practice toolkit.
• AI for Soul Purpose Workshop 10-module self-paced workshop integrating AI technology with Wisdom Healing Qigong principles for soul discovery, purpose clarification, and embodied awakening. Limited-time pricing at $397.
• Chi-TV Free video platform offering Qigong practice sessions, weekly livestreams with Master Mingtong Gu, replays, and informational content for global healing and awakening.
• Ancient Healing Secrets E-Book Free downloadable guide revealing ancient Chinese healing secrets for preventing and healing disease, increasing energy, and mastering body energy systems. Used as lead magnet.
• Sound Healing Technologies E-Book Free resource covering the use of vibrations, frequencies, and sound healing techniques within Wisdom Healing Qigong for transforming emotional disturbances and accessing spiritual dimensions.
• What is Qigong? E-Book Educational e-book introducing Qigong concepts and Wisdom Healing Qigong practices for beginners. Used as lead magnet for email list building.
• Coming Home to Embodied Awakening (Book) Published book by Master Mingtong Gu representing his teachings on embodied awakening and Wisdom Healing Qigong, published by Hay House and distributed via Amazon.
• SouthWest Sanctuary for Wisdom & Healing 150-acre retreat center located 20 minutes south of Santa Fe in Galisteo, NM, featuring kiva-style meeting spaces, labyrinths, fountains, and natural landscapes for immersive Qigong retreats. Operates as both venue and venue-branded sub-brand.

Quantifiable outcome

• Energy levels increased by 16% during 30-day retreat measured via Bio-Well device
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Chopra Global: Founded by Deepak Chopra, Chopra Global offers meditation retreats (Chopra Center), online courses, certifications, and a teacher training ecosystem with a similar master-teacher-led wellness education model and premium pricing. Highly comparable to Chi Center's retreat-plus-online-plus-membership stack.
• Omega Institute for Holistic Studies: Rhinebeck, NY-based nonprofit running multi-day wellness workshops and retreats on holistic health, meditation, and mind-body practices with both in-person and online programming. Matches Chi Center's retreat-led education model targeting self-development seekers.
• Kripalu Center for Yoga & Health: Massachusetts retreat center offering yoga, mindfulness, and wellness immersions with a residential campus model (lodging + meals + programming) very similar to Chi Center's SouthWest Sanctuary all-inclusive format. Targets spiritual seekers and health-conscious consumers with comparable price points.
• Esalen Institute: Big Sur, CA holistic retreat center offering 5-7 day workshops on embodiment, somatic practices, and personal transformation on a dedicated sacred-land campus. Matches Chi Center's premium retreat-on-sacred-land positioning and experiential education model.
• 1440 Multiversity: California retreat campus offering multi-day wellness workshops on mind-body-spirit topics with bundled lodging and meals, targeting adults seeking personal transformation. Directly comparable to Chi Center's 150-acre campus model and weekend/multi-day retreat pricing.

Emerging players

• Mindvalley: Online personal development and wellness education platform with subscription memberships, masterclasses by thought leaders, and in-person events (Mindvalley University). Comparable to Chi Center's online course library, Path LIVE membership, and master-teacher-led approach, though Mindvalley has broader scope and larger scale.

Broad incumbents

• Miraval Resorts: Luxury wellness resort brand (Arizona, Texas, Massachusetts) offering all-inclusive retreats with mind-body programming, meditation, and spa experiences. Comparable to Chi Center's all-inclusive retreat pricing and audience, though Miraval is broader hospitality with a larger operational footprint.
• Headspace: Mainstream meditation and mindfulness app/subscription service with guided practices, courses, and employer programs. Comparable to Chi Center's online program and Chi-TV layer, but with a much larger consumer audience and B2B distribution.

Regional players

• Gaia (streaming platform): Subscription streaming platform for yoga, meditation, alternative healing, and spiritual content with both free and paid tiers. Comparable to Chi Center's Chi-TV and online course ecosystem as a video-first wellness content distribution channel.

Others

• Wanderlust (events/media): Wellness festival and event series (Wanderlust 108, Squam) plus media platform offering yoga, meditation, and mindfulness experiences. Comparable to Chi Center as a wellness experience/event organizer, though Wanderlust is broader and more consumer-festival oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/TheChiCenter
• YouTubeyoutube.com/channel/UCAMKRFMOEOATKUMGY6Du9pQ
• Facebookfacebook.com/wisdomhealingqigong

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chi Center