The B2W Group

What The B2W Group does

The B2W Group (legal entity: Leep Group Limited, operating as Leep since 2024) is a Manchester-headquartered UK vocational training and talent-development provider founded in 2011. Through a unified Leep platform and sub-brands (Just IT, BePro, ECTA Training, Leep Talent, Leep Trade, Back to Work), the company delivers apprenticeships, Skills Bootcamps, CPD/short courses, trade certifications, and pre-employment training across eight functional areas — digital, IT, people & HR, management & leadership, trades (gas, electrical, plumbing), renewables (heat pumps, EV charge points, solar PV), customer service & admin, and logistics & warehousing — spanning qualification levels 0 to 7, with certifications from CompTIA, Microsoft, CIPD, and CMI. The underlying technology is a content-delivery and learner-management stack rather than proprietary software; the operating moat is built on accreditations, an Ofsted 'Good' rating, employer relationships (1,000+ employers, including Amazon, NHS, Sainsbury's, BSI, Skechers, CACI, and HM Treasury), and access to government-funded frameworks.

Revenue is generated through two streams operating in parallel. The first is government-funded training, routed through Department for Education apprenticeship frameworks and Skills Bootcamps co-commissioned by the Mayor of London and the Greater Manchester Combined Authority; this is largely pass-through funding for eligible individuals and employers. The second is employer-funded workforce training, recruitment, and bespoke programmes bought directly by enterprises and public-sector bodies. Distribution combines a self-service online course portal (leepgroup.com / backtoworkuk.com) targeting individual learners with a direct enterprise sales motion targeting large employers. The business is privately held, backed by Palatine's Impact Fund, and has scaled primarily through acquisitions — Just IT (June 2022), BePro (December 2023), and ECTA Training/Greendale (February 2024) — which were consolidated under the Leep rebrand in 2024.

Name

The B2W Group

Legal name

Leep Group Limited

Website

https://b2wgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

The B2W Group (operating as Leep) is a Manchester-based UK vocational training and talent provider delivering government-funded apprenticeships, Skills Bootcamps, and CPD programmes across IT, digital, trades, HR, management, and renewable energy to employers and individual learners.

Ownership category

akta.pro rank

Product category

Workforce Training and Education

NAICS

Apprenticeship Training (611513), Professional and Management Development Training (611430), Other Technical and Trade Schools (611519), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Enterprise/School-District Virtual Tutoring Providers (B2B2C) (EDANAGAF)

Keywords

• Workforce training services
• Apprenticeship programmes
• Skills bootcamps
• Vocational education
• Professional certifications

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government-funded training programmes: Revenue generated through government-funded training initiatives including Skills Bootcamps and apprenticeships, which are fully or partially funded for eligible learners and employers. This forms the core commercial model for reaching individuals and enterprises.
2. Employer-funded workforce training: Employers pay for workforce upskilling, professional certifications, trade qualifications, and leadership development programmes. Revenue is derived from organisations investing in their talent pipelines across sectors such as retail, logistics, manufacturing, hospitality, and government.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The B2W Group (trading as Leep) provides UK-wide professional training, apprenticeships, skills bootcamps, CPD courses, and trade certifications across IT, digital, HR, management, trades, and renewable energy sectors, alongside recruitment and employer partnership services. The company delivers employment-first training from Level 0 to Level 7, with certifications issued through accredited bodies such as CompTIA, Microsoft, CIPD, and CMI, reaching both individual learners and 1,000+ employers.

Product overview

The B2W Group operates as a unified training and talent platform under the Leep brand, consolidating acquired companies Just IT, BePro, and ECTA. The platform offers a multi-product portfolio spanning apprenticeships, skills bootcamps, CPD courses, trade certifications, and pre-employment training across eight key sectors: Digital, IT, People & HR, Management & Leadership, Trades (Gas, Electric, Plumbing), Renewables (heat pumps, EV charge points, battery storage), Customer Service & Admin, and Logistics & Warehousing. Training is delivered from level 0 to level 7, with certifications from CompTIA, Microsoft, CIPD, and CMI. The company also provides workforce training and recruitment services for employers, positioning itself as an employment-first training provider with flexible, nationwide delivery and funded training options.

Differentiator

Problem solved

Functional benefit

Brands

• Leep Talent: Talent recruitment and workforce solutions division
• Leep Trade
• Back to Work

Products and services

• Apprenticeships
• Skills Bootcamps Intensive 12-16 week training programmes in data, IT, software, smart tech, and HR, designed to fast-track entry into new careers with job-ready skills and access to fully funded training options.
• CPD & Short Courses Focused, short-duration learning programmes that enable individuals to update skills or meet ongoing professional requirements without long-term commitment, covering a range of industry-specific topics.
• Trade Certifications Essential qualifications and re-certification courses for existing gas engineers, plumbers, and electricians, including ACS, BS 7671 (18th Edition Wiring Regulations), plumbing, smart meters, and renewable energy certifications.
• Pre-employment Training Courses introducing the essential skills and knowledge required to enter the workforce, designed for individuals preparing for their first job or exploring a new career direction.
• Workforce Training Builds capability within existing employer workforces through funded training programmes, ranging from technical certifications to leadership development, delivered directly to UK employers.
• Recruitment & Employer Partnerships Connects employers with job-ready candidates trained specifically for their industry, providing hiring and talent partnership services across IT, HR, digital, and professional services.
• AI & Automation Practitioner Apprenticeship Level 4 apprenticeship programme designed to develop work-ready practitioners who can support organisations to adopt AI and automation responsibly.
• CompTIA Certified Systems Engineer Apprenticeship Level 4 apprenticeship focusing on network engineering mastery using the CompTIA certification framework, covering networking, infrastructure, and systems engineering competencies.
• CIPD Level 5 Diploma in People Management CIPD-accredited Level 5 diploma covering strategic HR and people management skills, enabling learners to progress toward chartered membership of the CIPD.
• 18th Edition Wiring Regulations Course Intensive 3-day course covering BS 7671 18th Edition Wiring Regulations, delivered at Leep's training centre for practising electricians.

Quantifiable outcome

• 97.4% pass rate in 2024/25
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Mayor of LondoncoreStrategic or Co-development PartnerMayor of London is a key regional partner for delivering Skills Bootcamps and employment programmes across London, providing funding and co-commissioning training initiatives for London-based learners and employers.
• Greater Manchester Combined Authority (GMCA)coreStrategic or Co-development PartnerGMCA partners with Leep to deliver Skills Bootcamps and workforce training programmes across Greater Manchester, supporting regional skills development initiatives and employer engagement.
• CompTIAcoreStrategic or Co-development PartnerLeep delivers CompTIA-certified training programmes and certifications (CompTIA A+, Network+, Security+, etc.) as an authorised training provider, providing industry-recognised IT credentials to learners.
• CIPD (Chartered Institute of Personnel and Development)coreStrategic or Co-development PartnerLeep delivers CIPD-certified HR and people management qualifications (Level 3 through Level 7), enabling learners to gain chartered membership of the professional HR body.
• CMI (Chartered Management Institute)coreStrategic or Co-development PartnerLeep delivers CMI-certified management and leadership training programmes, providing recognised qualifications for aspiring and current managers.
• MicrosoftcoreStrategic or Co-development PartnerLeep offers Microsoft-certified training and qualifications, integrating Microsoft technology credentials into its IT and digital apprenticeship programmes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Babington: UK provider of apprenticeships, vocational qualifications, and professional development across multiple sectors. Directly comparable to B2W Group (Leep) as a multi-sector apprenticeship and training provider serving UK employers and learners with a similar employer-funded and government-funded mix.
• Learning Curve Group: UK vocational training and apprenticeship provider delivering programmes across education, skills, and employability. Directly comparable to B2W Group in terms of multi-sector apprenticeship delivery, employer-funded training, and Skills Bootcamp participation.
• Lifetime Training Group: UK provider of apprenticeships and vocational qualifications across sectors including health, care, childcare, and business. Directly comparable to B2W Group as a UK apprenticeship specialist serving employer customers with funded programme delivery.
• Remit Training: UK training provider specialising in apprenticeships and vocational qualifications with employer partnerships. Comparable to B2W Group's apprenticeship-led model and government/levy-funded training streams.
• Corndel: UK professional development and apprenticeship provider focused on leadership, management, and data training for enterprise clients. Directly comparable to the management, leadership, and HR training pillars of B2W Group's apprenticeship portfolio.
• QA Limited: Major UK IT and technology training provider offering apprenticeships, bootcamps, and professional certifications to enterprise and government clients. Directly comparable to B2W Group's IT, digital, and CompTIA-certified training offering.
• Firebrand Training: UK accelerated IT and technology training provider focused on intensive bootcamp-style delivery for certifications. Directly comparable to B2W Group's Skills Bootcamp and IT/digital training modules, particularly the intensive 12–16 week format.

Broad incumbents

• Kaplan UK: International education and training provider with significant UK operations across professional, vocational, and apprenticeship pathways. Broader incumbent with overlapping programmes but a wider portfolio beyond B2W Group's employer-funded training focus.
• BPP Professional Education: UK professional training and education provider offering apprenticeships, professional qualifications, and corporate training. Broader incumbent with overlapping corporate L&D and apprenticeship offerings but a wider, more academic portfolio.

Others

• City & Guilds: UK awarding body for vocational qualifications and certifications. Comparable as a UK vocational training ecosystem participant that sets qualification frameworks used by B2W Group, rather than as a direct competitor for training delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theb2wgroup
• LinkedInlinkedin.com/company/leep-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The B2W Group