Pflegebox

What Pflegebox does

Pflegebox is a German digital subscription service for consumable home care supplies (Pflegehilfsmittel zum Verbrauch), operated by proSenio GmbH and distributed nationwide under the umbrella of Schülke & Mayr GmbH. The service delivers a monthly customizable box of disinfectants, disposable gloves, face masks (including FFP2), protective aprons, and bed protection pads to individuals with a recognized care grade (Pflegegrad 1–5) in home care, with the monthly value of up to €42 covered 100% by the statutory long-term care insurance (Pflegekasse) under § 40 SGB XI and no co-payment from the customer. The company was founded in 2011 (proSenio GmbH in 2009), is headquartered in Augsburg with a Berlin office, and employs over 140 staff across product, customer service, and in-house logistics.

The core platform is a self-serve web application: customers configure their box online (Box-Konfigurator at box.pflegebox.de), sign digitally for Pflegekasse cost coverage, and manage ongoing deliveries, pauses, and content changes through a customer portal. Pflegebox bills the Pflegekasse directly, acting as a contracted provider (Vertragspartner) with most German long-term care insurers. The product line is anchored on Schülke & Mayr disinfection products and MaiMed gloves, with a parallel reusable bed pad line billed under product group 51.

Beyond the consumable box, Pflegebox has built an adjacent service ecosystem through its flagship partner deinePflege GmbH: a free Hausnotruf (home emergency call) system from care grade 1, online Pflegegrad application assistance, and Pflegegrad Höherstufung (upgrade) services. Customer acquisition is primarily product-led via SEO, supplemented by phone-based inside sales, content marketing (a large Ratgeber/advice blog on pflegebox.de), and partner referrals. The company self-describes as Germany's leading service in this category, holds TÜV Saarland customer satisfaction certification (08/2025), and is listed in the DIMDI Versandhandel (online medical supply retail) registry.

Name

Pflegebox

Legal name

proSenio GmbH

Website

https://pflegebox.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pflegebox, operated by proSenio GmbH, is a German digital subscription service delivering monthly boxes of consumable home care supplies to individuals with a recognized care grade, with costs covered by statutory long-term care insurance under § 40 SGB XI. It also offers Hausnotruf emergency-call and Pflegegrad application services through partner deinePflege.

Ownership category

akta.pro rank

Product category

Home Care Supplies Subscription

NAICS

Home Health Care Services (62161), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Individual and Family Services (6241)

SIC

Services-Home Health Care Services (8082), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Copay Assistance, Patient Support & Affordability Programs (HLAEAKAI)

Keywords

• Home care supplies
• Nursing consumables subscription
• Care insurance benefits
• Medical supply delivery
• Home emergency response

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pflegehilfsmittel-Abonnement (Care Supplies Subscription): Pflegebox provides monthly deliveries of consumable care supplies (disinfectants, gloves, masks, protective aprons, bed pads) to individuals with an recognized care grade. Costs up to €42/month are fully covered by the statutory long-term care insurance (Pflegekasse) under § 40 SGB XI, with no co-payment from the customer. The company bills the Pflegekasse directly. Additional reusable products (e.g., reusable bed pads) are billed separately under product group 51. Pflegebox also offers a fee-based service for privately insured customers who self-pay and seek reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pflegebox is a monthly subscription service that delivers consumable home care supplies (disinfectants, disposable gloves, face masks, protective aprons, and bed protection pads) to individuals with a recognized care grade in Germany. The offering, valued up to €42 per month, is fully covered by the statutory long-term care insurance (Pflegekasse) under § 40 SGB XI, with the company handling application, billing, and direct-to-home delivery. The service is operated by proSenio GmbH and complemented by add-ons including a home emergency call system (Hausnotruf) and assistance with Pflegegrad applications and upgrades.

Product overview

Pflegebox is a monthly subscription service for consumable nursing supplies (Pflegehilfsmittel zum Verbrauch) offered by Prosenio GmbH under the proSenio group. The core Pflegebox product delivers up to €42 monthly worth of disposable care supplies (disinfectants, gloves, face masks, protective aprons, bed pads) directly to homes of individuals with Pflegegrad 1-5, with costs covered by statutory nursing insurance. The platform is supplemented by add-on services including Hausnotruf (emergency call system via deinePflege), Pflegegrad beantragen (care level application assistance), and Höherstufung (care level upgrade assistance). Individual product sub-lines include hand/surface disinfectants from Schülke & Mayr, MaiMed disposable gloves, medical masks and FFP2 respirators, protective aprons (single/multi-use), and bed protection pads (disposable/reusable).

Differentiator

Problem solved

Functional benefit

Brands

• DeinePflege: Digital nursing platform for care applications and Pflegegrad applications
• Pflege-durch-Angehörige

Products and services

• Pflegebox (Monthly Care Supplies Subscription) Monthly subscription delivery of consumable care supplies (disposable gloves, disinfectants, face masks, protective aprons, bed protection pads) valued up to €42, fully covered by statutory long-term care insurance (Pflegekasse) for individuals with Pflegegrad 1-5. Customers can customize the contents of their monthly box through an online configurator.
• Hausnotruf (Home Emergency Call System) 24/7 home emergency call system delivered in partnership with deinePflege GmbH, available at no cost from care grade 1, featuring a base station and wearable transmitter (bracelet or necklace) with 24/7 monitoring by the SOS center in Munich.
• Pflegegrad Beantragen (Care Level Application Assistance) Online service to assist customers with applying for care level classification (Pflegegrad 1-5), provided in partnership with deinePflege.
• Pflegegrad Höherstufung (Care Level Upgrade Assistance) Service to assist customers with upgrading their care level classification (Pflegegrad) when their health condition deteriorates.
• Wiederverwendbarer Bettschutz (Reusable Bed Protection) Reusable bed protection pad with fixating wings, washable up to 100 cycles at 95°C, available through a separate application process under Product Group 51.

Quantifiable outcome

• Up to €42/month in care supplies provided at zero cost to eligible customers (care grade 1–5)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• deinePflege GmbHflagshipStrategic or Co-development PartnerdeinePflege GmbH is Pflegebox's premium partner for two key services: (1) Hausnotruf (home emergency call system), offered cost-free from care grade 1, and (2) Pflegegrad applications and care grade upgrades. The Hausnotruf system includes a base station and wearable transmitter (bracelet/necklace) with 24/7 monitoring by the SOS center in Munich. Pflegebox refers customers to deinePflege for these services, and deinePflege handles the technical delivery and Pflegekasse billing. The partnership is a flagship integration that extends Pflegebox's service ecosystem beyond consumable supplies into safety and care administration.
• Schülke & Mayr GmbHcoreOthersPflegebox is part of the Schülke & Mayr GmbH ecosystem (parent company of proSenio group). Schülke & Mayr is a global leader in infection prevention and hygiene solutions. Pflegebox sources its disinfection products (desderman, antifect, mikrozid) exclusively from Schülke & Mayr, ensuring premium quality and leveraging Schülke's brand reputation in hygiene. This is a supply partnership embedded within the corporate group structure, giving Pflegebox a differentiated product quality moat.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnzZoXxIowlDjJ-y46ZuIPA
• Facebookfacebook.com/PflegeBox
• Xx.com/Die_PflegeBox

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pflegebox