IT PRO

What IT PRO does

ITPro is a B2B technology media brand operating under Future US Inc, a subsidiary of Future plc, the London-listed international media group. Founded in 2006, ITPro publishes technology news, reviews, in-depth features, whitepapers, podcasts, and webinars aimed at enterprise IT professionals, with editorial coverage spanning Business, Cloud, Hardware, Infrastructure, Security, and AI. The platform is distributed as a multi-channel content property: a primary website at itpro.com (and itpro.co.uk), an email newsletter with a Future Focus 2026 report lead magnet, a podcast, webinars and virtual events, themed content hubs (AI, Zero Trust, Software, Technology, industrial digitalization), organic social media, and the ChannelPro sub-brand targeting channel resellers and managed service providers. The brand operates three regional editions serving the US, UK, and Australia markets, with Future US Inc headquartered at 130 West 42nd Street, New York.

The business model is advertising- and sponsorship-led. ITPro monetizes an audience of enterprise IT decision-makers by selling advertising, sponsored content, brand highlights, product offerings, and awards sponsorships to technology vendors and service providers (for example, CITIC Telecom CPC was a recognized winner in the 2025 IT PRO Corporate Choice Awards). Go-to-market is community-led, with content marketing, newsletters, and audience engagement used to attract and retain a high-value B2B readership that vendors pay to access. Pricing is not publicly disclosed, and the platform does not sell to end users directly. The customer base is segmented into Enterprise IT Professionals as the primary persona, with secondary segments in Government & Public Sector and Business & Technology Decision Makers. There is no evidence of independent funding, acquisitions, or restructuring at the ITPro brand level, reflecting its position as an operating unit within a larger publicly-traded media conglomerate.

Name

IT PRO

Legal name

Future US, Inc.

Website

https://itpro.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Technology Media and Publishing

NAICS

Broadcasting and Content Providers (516)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Technology news
• Enterprise IT media
• B2B technology publishing
• Product reviews
• Technology journalism

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorship: ITPro monetizes its audience of enterprise IT professionals through advertising, sponsored content, brand highlights, and product offerings from technology vendors and service providers targeting IT decision-makers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ITPro is a B2B technology media brand that publishes enterprise IT news, hardware and software product reviews, whitepapers, podcasts, webinars, and themed content hubs for IT decision-makers. It is operated by Future US Inc and has regional editions for the US, UK, and Australia.

Product overview

ITPro operates as a unified media and content platform providing enterprise IT professionals with news, reviews, resources, webinars, podcasts, and themed content hubs. The portfolio includes ITPro News (daily technology coverage), ITPro Reviews (hardware and product evaluations), ITPro Resources (whitepapers), the ITPro Podcast (audio discussions), ITPro Webinars (video presentations), Content Hubs (themed topic collections), and ChannelPro (partner/reseller content). The platform covers technology categories including Business, Cloud, Hardware, Infrastructure, and Security.

Differentiator

Problem solved

Functional benefit

Products and services

• ITPro News
• ITPro Reviews
• ITPro Resources (Whitepapers)
• ITPro Podcast
• ITPro Webinars
• ITPro Content Hubs
• ChannelPro

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• VentureBeat:

Broad incumbents

• Ars Technica: Established technology publication offering deep analysis of IT, security, and infrastructure topics; broader consumer-plus-professional audience but competes for share-of-attention and enterprise tech ad budgets with ITPro.

Direct peers

• ZDNet: One of the most directly comparable enterprise IT publications, covering business technology, cloud, security, and infrastructure news, reviews, and analysis for IT decision-makers with a similar advertising/sponsorship revenue model.
• CRN: Channel-focused publication for IT resellers, MSPs, and solution providers; directly comparable to ITPro's ChannelPro sub-brand in audience and in monetizing vendor-channel sponsorship and lead generation.
• Computerworld: Long-running enterprise IT publication covering news, analysis, and reviews for IT leaders, with overlapping coverage of cloud, security, and AI, and a comparable advertising-driven business model.
• TechRadar Pro: Future plc's sister B2B technology brand covering professional IT, business, and creator content; competes for the same enterprise IT buyer and advertising dollars within the same corporate parent.
• InfoWorld: Enterprise technology publication focused on software development, cloud, AI, and data platforms for IT professionals; comparable audience and monetization through advertising and sponsored content.
• The Register: Independent enterprise technology news site covering IT infrastructure, security, cloud, and software with a global audience; competes for both IT decision-maker attention and B2B tech advertising spend.
• CIO.com: Targets CIOs and senior IT leaders with news, analysis, and research on enterprise technology strategy, digital transformation, and IT leadership—directly overlapping ITPro's enterprise IT decision-maker audience and sponsored-content model.

Emerging players

• Dark Reading: Specialized cybersecurity news, analysis, and research site for enterprise security professionals; overlaps with ITPro's security coverage and competes for security-vendor advertising budgets within the enterprise IT audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/itpro
• Facebookfacebook.com/117182458340964

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT PRO