Team Litzen

What Team Litzen does

Team Litzen (legal entity T. Litzen Sports Ltd.) is a Canadian wholesale distributor of institutional sporting goods equipment and team uniforms, headquartered in Dundas, Ontario, and operating since 1947. The company supplies Canadian schools, universities, colleges, community centres, and organized sports teams across more than 50 sports categories, including football, basketball, soccer, volleyball, hockey, lacrosse, aquatics, archery, and track and field. Its product portfolio spans hard goods (balls, goals, protective gear, training equipment, facility supplies) and branded apparel, with a particular focus on team uniforms and sublimated custom apparel.

The business operates on an e-commerce platform built on Netsuite commerce infrastructure, supplemented by direct phone/chat sales support and a contract pricing program gated behind a dedicated school login. Team Litzen holds exclusive Canadian distribution rights for Nike Team, Xrtion (sublimated uniforms with integrated design tools), and Starter apparel, alongside distribution partnerships with Momentec brands (Augusta Sportswear, Pacific Headwear, Badger Sport), Riddell, and CCM. The company also operates regional distribution through partner entities: Skyline Athletics in British Columbia and Alberta, and Innovation Sports in Quebec, providing coast-to-coast market coverage.

The revenue model is hardware/apparel sales at both retail unit pricing and multi-year institutional contract pricing, with tiered product offerings ranging from low-cost consumables (e.g., whiffle balls at $1.69) to capital equipment (e.g., scoreboards and field striping machines above $10,000). The go-to-market combines a self-service e-commerce storefront for broad market reach with account management for institutional buyers, custom uniform design services for teams, and digital catalogs that serve as both a sales and marketing tool. The company is privately held with no disclosed outside investment.

Name

Team Litzen

Legal name

T.Litzen Sports Ltd.

Website

https://tlitzen.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Team Litzen offers sports equipment and uniforms for clubs and international teams.

Ownership category

akta.pro rank

Product category

Institutional Sporting Goods Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Institutional sporting goods
• Team uniforms apparel
• Sports equipment distribution
• Athletic team apparel
• School sports supplies

Headquarters

HQ city

Dundas

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sporting Goods Equipment Sales: Wholesale distribution of institutional sporting goods equipment including equipment for over 50 sports categories such as football, basketball, soccer, volleyball, and more. Products range from balls, protective gear, goals, training equipment, and facility supplies.
2. Team Uniforms & Apparel: Distribution of team uniforms, sublimated apparel, and branded team merchandise through exclusive Canadian distribution agreements with Nike Team, Xrtion, and Starter brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Team Litzen is a Canadian wholesale distributor of institutional sporting goods equipment and team uniforms, operating across more than 50 sports categories including aquatics, archery, baseball/softball, basketball, football, soccer, volleyball, hockey, and lacrosse. The company serves schools, universities, colleges, community centres, and organized sports teams with balls, protective gear, goals, training equipment, facility supplies, and branded team apparel. It holds exclusive Canadian distribution rights for Nike Team, Xrtion sublimated uniforms, and Starter athletic apparel.

Product overview

Team Litzen is Canada's largest institutional sporting goods supplier operating as an e-commerce platform offering a comprehensive portfolio of sports equipment and team apparel. The offering consists primarily of a broad product catalogue spanning 57 sports categories including balls, goals, uniforms, training equipment, and facility gear, supplemented by exclusive distribution partnerships with major athletic brands. Key product lines include Nike Team Apparel (exclusive Canadian distributor), Starter athletic wear (exclusive Canadian distributor), and Xrtion sublimated uniforms with design tools. The platform also offers Momentec corporate apparel brands including Augusta Sportswear, Pacific Headwear, and Badger Sport, plus Team Litzen branded equipment catalogues. The business model combines catalogue-based equipment sales with branded apparel distribution and customization services for Canadian schools, universities, community centres, and sports teams from coast to coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional Sporting Goods Equipment Catalogue

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NikecoreChannel Partner/ Reseller/ DistributorExclusive Canadian Team Nike distributor. Provides access to Nike Team apparel and uniform catalog including basketball, soccer, football, volleyball, lacrosse, tennis, running, and Jordan brand products. Team Litzen operates dedicated Nike Team catalogue pages and design tools.
• XrtioncoreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor for Xrtion sublimated uniform products. Xrtion is a sublimation design tool platform (xrtion.ca) that Team Litzen resells as part of their custom uniform offerings. Digital catalogue available showcasing Xrtion Apparel products.
• StartercoreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor for STARTER apparel and uniform products. Team Litzen promotes STARTER through dedicated catalogue pages including Starter Uniforms and Starter Team Apparel collections.
• Skyline AthleticscoreChannel Partner/ Reseller/ DistributorRegional operations partner covering British Columbia (Burnaby, BC) and Alberta (Calgary, AB). Skyline Athletics handles local sales and customer support for Team Litzen products in Western Canada. Separate email contacts provided for each province.
• Innovation SportscoreChannel Partner/ Reseller/ DistributorRegional operations partner covering Quebec province. Located at 1375 Frank-Carrel, Suite 27, Quebec, QC G1N 2E7. Provides local sales support and customer service for Team Litzen products in the Quebec market.
• MomentecminorChannel Partner/ Reseller/ DistributorDigital catalogue partner providing Augusta Sportswear and related brand catalogues through Team Litzen's catalogue section. Includes Augusta Corporate Apparel, Outerwear, Training, and sport-specific collections.
• RiddellminorChannel Partner/ Reseller/ DistributorFootball equipment partnership. Team Litzen markets itself as the 'ultimate football destination' featuring Riddell helmets and equipment. Products include helmets, shoulder pads, and accessories.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BSN Sports: Largest US team sports and institutional athletic equipment distributor, offering a broad catalog of apparel, footwear, and equipment to schools, universities, and leagues. Highly comparable business model to Team Litzen's institutional sporting goods distribution, scaled to the much larger US market.
• Game One: US-based team sports outfitter and distributor serving schools, colleges, and youth leagues with apparel, footwear, and equipment from major brands. Operates a similar exclusive-distribution plus custom team apparel model as Team Litzen.
• Gopher Sport: US-based supplier of physical education equipment, fitness gear, and institutional sporting goods to schools and recreation centers. Comparable to Team Litzen's PE/institutional supply focus, though more concentrated in PE-specific equipment.
• ProFormance: US team sports and school outfitter providing apparel, footwear, and equipment to high schools and colleges. Mirrors Team Litzen's institutional sales motion with exclusive brand distribution and custom team apparel.
• Boathouse Sports: North American custom team apparel and outfitter supplying schools, clubs, and teams with branded uniforms and gear. Comparable in custom uniform design services and institutional customer base, though smaller scale.

Broad incumbents

• School Specialty: Major US distributor of supplies to K-12 schools, including a sizeable physical education and athletic equipment portfolio. Comparable institutional sales motion but operates across many non-sport categories, making it a broader incumbent rather than a direct competitor.
• Decathlon: Global sporting goods retailer with Canadian operations offering broad equipment and apparel assortments across dozens of sports. Comparable in category breadth but competes primarily in consumer/retail channels rather than institutional contracts.
• Canadian Tire: Iconic Canadian mass retailer with significant sporting goods, equipment, and team apparel assortment across its store network and Sport Chek banner. Comparable Canadian retail footprint but serves broad consumer demand rather than focused institutional supply.

Regional players

• Sport Chek: Canada's largest sporting goods retail chain, selling team and individual sports equipment, apparel, and footwear. Overlaps with Team Litzen on team uniforms and apparel but focuses on consumer retail rather than institutional contracts.
• Anthem Sports: Canadian sporting goods distributor and equipment supplier with hockey, team sports, and recreation focus. Comparable product categories and Canadian market presence, though broader brand portfolio rather than exclusive institutional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tlitzensports
• LinkedInlinkedin.com/company/t.litzen-sports-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Litzen