What Rebrand does

Rebrand Advertising and Design Inc. is a Toronto-based private creative branding and advertising agency founded in 2001 by Patrick Carito, operating with an 11–50 person in-house team of strategists, researchers, designers, copywriters, developers, and digital marketers. The firm delivers end-to-end brand transformation services organized around six core product lines: creative services, branding (naming, strategy, identity, guidelines, guardianship), digital marketing and web design, advertising campaigns, packaging design, and branded environments. It applies a proprietary four-phase methodology — Discovery, Strategy, Create, Execute — and uses consumer focus-group testing specifically within its packaging design practice, where it claims 25+ years of specialized experience.

The company serves a diversified mix of enterprise and mid-market clients across more than 15 verticals including pharmaceutical (Genentech, Novartis, Circle Pharmaceuticals), food and beverage (Starbucks, Purnorth Naturals, Boccadoro), financial services (RBC), fashion (Reitmans / Cachelle), hospitality and real estate (Ravines of Woodbridge, Hamilton International Airport, Le Castillon, Regalia Homes, Credit Manor Heights), audio technology (Klipsch), automotive (Godin guitars), tourism (British Tourism), government (Canadian Government), and beauty and lifestyle brands (Eterna Spa, Skinfuel). While headquartered in Toronto and concentrated in Southern Ontario, the firm states it serves brands regionally, nationally, and globally, with named international engagements in Zambia and the UK.

Revenue is generated through project-based professional services engagements with custom quote-based pricing and the possibility of multi-year contracts; no subscription or recurring revenue model exists. Go-to-market is direct enterprise sales via website contact form, phone, and email, supplemented by referral networks and inbound demand generated through content marketing (insights blog), SEO, social media, and earned media (the firm was listed as a top Toronto advertising agency by The Best Toronto in 2021). The business is founder-owned with no disclosed institutional investors, parent company, subsidiaries, or M&A activity.

Name

Rebrand

Legal name

Rebrand Advertising and Design Inc.

Website

https://rebrand.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Toronto-based private creative agency founded in 2001 delivering brand strategy, identity design, packaging, digital marketing, web design, and branded environments to enterprise and mid-market clients across 15+ verticals including pharma, F&B, finance, fashion, hospitality, real estate, and government.

Ownership category

akta.pro rank

Product category

Branding and Creative Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Rebrand & Brand Refresh Programs (MPAAAEAJ)

akta.pro secondary industries

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Corporate Event Decor, Branding & Signage (HSACADAJ), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Brand identity design
• Packaging design services
• Creative advertising agency
• Web design development
• Digital marketing campaigns

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Branding and Creative Services: Project-based professional services model providing branding, advertising, digital marketing, web design, packaging design, and campaign services to enterprise and mid-market clients. Revenue generated through project fees and creative service engagements. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rebrand is a Toronto-based creative branding and advertising agency that sells project-based professional services across six pillars: branding and rebranding (naming, strategy, visual/verbal identity, guidelines, brand stewardship), creative services (art direction, copywriting), packaging design (box, label, print management), digital marketing and web services (UX/UI design, development, SEO/SEM, content, video/animation), campaign services (print advertising, concepts, media buying), and branded environments (retail, tradeshow, place branding). Engagements are delivered to enterprise, mid-market, and startup clients on a custom quote basis under multi-year contracts.

Product overview

Rebrand is a Toronto-based creative branding and advertising agency offering a comprehensive suite of services organized into six core areas: Creative Services (creative direction, art direction, design, copywriting), Branding Services (naming, brand strategy, positioning, visual/verbal identity, rebranding, brand refresh, messaging, brand guidelines, brand guardianship), Digital Marketing & Web Services (web design UI/UX, web development, SEO/SEM, content management, video/animation), Campaign Services (print advertising, campaign concepts, media buying/management), Packaging Design Services (box design, label design, print specs, material sourcing), and Branded Environments (custom design, digital experiences, retail spaces, place branding). The agency positions itself as a full-service 360-degree branding solution provider that creates dynamic, cohesive brand identities through expressive storytelling, engaging imagery, and innovative technology. The agency's 4-phase approach (Discovery, Strategy, Create, Execute) guides brand transformation projects from initial research through final launch and stewardship.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services End-to-end branding engagements covering naming, brand strategy, positioning, visual and verbal identity systems, rebranding, brand refresh, messaging, brand guidelines, and ongoing brand guardianship to establish and maintain brand consistency for enterprise, mid-market, and startup clients.
• Creative Services Creative direction, art direction, design, and copywriting services that help brands express their identity consistently across all media channels and touchpoints.
• Packaging Design Services Retail packaging design services covering box design, label design, print specs, print management, and material sourcing, designed to differentiate products, create desire, and establish brand relevance through evocative and emotional design.
• Digital Marketing & Web Services Website design, UX/UI design, web development, SEO/SEM, content management, and video/animation production services that create engaging digital experiences for brands and drive measurable online performance.
• Campaign Services Print advertising, campaign concepts, copywriting, and media buying and management services that deliver high-impact integrated promotional campaigns across channels.
• Branded Environments Custom design, digital experiences, retail spaces, and place branding for corporations, retail stores, tradeshows, universities, and healthcare organizations, including signage, sales centres, and exhibit booths.

Quantifiable outcome

• Ravines of Woodbridge sold out within one year of launch
• +6 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pentagram: Global independently-owned design partnership covering brand identity, packaging, digital, and environmental design. Comparable in offering a partner-led, multi-disciplinary brand transformation service to enterprise clients.
• Bruce Mau Design: Canadian design and branding studio offering brand strategy, identity, and experiential design services to enterprise clients. Highly comparable as a Toronto/Canada-rooted full-service branding firm with similar project-based model.
• Karacters Design Group: Toronto-based brand strategy and design consultancy providing brand identity, packaging, and communications services. Directly comparable in geography (Toronto), service mix (brand strategy through execution), and target mid-market/enterprise clients.
• Winkreative: Montreal-based branding and design agency serving luxury, hospitality, and lifestyle clients globally. Comparable as a Canadian-rooted boutique branding agency with similar full-service identity, packaging, and digital capabilities.
• MetaDesign: Global branding agency offering brand strategy, identity systems, and digital brand experiences. Comparable in full-service brand transformation methodology and enterprise client roster.
• LPK (now part of GK Design): Global brand design agency specializing in brand identity and packaging design for consumer brands. Directly comparable in packaging design specialization and CPG client base, including focus-group testing methodology.
• Jacknife Inc. Canadian independent brand design and creative agency offering brand identity, packaging, and digital services. Comparable as a similarly-sized Canadian boutique competing for mid-market and enterprise brand transformation engagements.

Broad incumbents

• Landor & Fitch: Global branding consultancy and part of WPP, providing brand strategy, identity design, and brand experience. Comparable brand transformation capabilities but at much larger scale and with network resources Rebrand does not have.
• BBDO Canada: Canadian arm of BBDO Worldwide, providing advertising, brand strategy, and integrated marketing services. Comparable for enterprise RFPs but operates with significantly greater scale, media buying capability, and geographic reach.

Regional players

• TAXI (now Juniper Park\TBWA): Toronto-headquartered creative advertising agency within the TBWA network, offering brand strategy, advertising, and digital services. Comparable as a Toronto-rooted full-service creative agency competing for similar enterprise and mid-market accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rebrand09

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebrand