What Mortgage Connection does

Mortgage Connection is a privately held Canadian mortgage brokerage founded in 1991 and headquartered in Calgary, Alberta. The firm operates from five physical offices across four provinces — Calgary (national headquarters), Edmonton, Saskatoon, Thunder Bay (Ontario), and North Saanich (British Columbia) — and services residential and commercial clients both in-person and remotely via phone and digital channels, including a Newton-powered online application portal. Its core offering connects prospective borrowers with a multi-lender panel that includes major banks, credit unions, and alternative lenders, supplemented by default-insurance partnerships with CMHC, Sagen, and Canada Guaranty.

Product breadth spans residential purchase/refinance/renewal, home equity loans and HELOCs, second mortgages, investment and vacation property mortgages, private (alternative) mortgages, commercial mortgages, reverse mortgages (55+), construction mortgages, and high-ratio insured mortgages. Ancillary services include a mortgage calculator tool and home and auto insurance referrals. The company is led by three Managing Partners — Josh Higgelke (broker since 2007), Joe Jacobs (broker since 2004), and Robby Aurora (broker since 2009, head of the commercial division) — and reports roughly 11-50 employees.

The business model is a transactional commission structure: Mortgage Connection receives lender-paid finder fees on each closed mortgage, with no direct fee charged to borrowers. Customer segments are predominantly individual homebuyers and homeowners (purchases, refinances, renewals, home equity access), with secondary segments in commercial property financing and first-time/credit-challenged borrowers served via private and insured products. Marketing relies on content (blog, calculators), organic social, Google reviews (over 1,700 five-star), and real estate agent referrals. In February 2023 the firm acquired Jencor Mortgage for an undisclosed amount, signaling a roll-up posture in Western Canadian mortgage brokerage.

Name

Mortgage Connection

Legal name

Mortgage Connection

Website

https://mortgageconnection.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Mortgage Connection is a Calgary-headquartered, privately held Canadian mortgage brokerage founded in 1991, operating from five offices across Alberta, Saskatchewan, Ontario, and British Columbia to connect residential and commercial borrowers with a multi-lender panel via licensed brokers.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Commercial Mortgage Brokerage (FSAEAEAB), Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH), Reverse Mortgage Brokerage (FSAEAEAE)

Keywords

• Mortgage brokerage services
• Residential mortgage lending
• Commercial mortgage financing
• Home equity loans
• Mortgage refinancing

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mortgage Commission (Lender-Paid): Mortgage Connection earns commissions from lenders when a mortgage is funded. The broker acts as an intermediary between borrowers and lenders, facilitating mortgage transactions. Lenders pay the broker a finder fee or commission for bringing qualified borrowers. This is a transactional, success-based revenue model where the company earns upon closing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mortgage Connection is a Canadian mortgage brokerage that connects borrowers with multiple lenders for residential and commercial mortgage transactions. Licensed brokers provide advisory services across purchasing, refinancing, renewals, home equity, second mortgages, private lending, construction, reverse mortgages, high-ratio mortgages, and investment/vacation properties, earning lender-paid commissions upon funding.

Product overview

Mortgage Connection operates as a mortgage brokerage offering a unified platform of mortgage brokerage services rather than a modular software product. The core offering encompasses three primary mortgage products: Residential Mortgages (for purchasing, refinancing, and renewing primary homes), Commercial Mortgages (for business property acquisitions), and Private Mortgages (alternative financing through private lenders). These are supplemented by specialized add-on products including Home Equity Loans/HELOCs, Second Mortgages, Investment & Vacation Property Mortgages, Reverse Mortgages (for retirees 55+), Construction Mortgages, High Ratio Mortgages (insured with <20% down payment), and Mortgage Renewals. Additional services include a Mortgage Calculator tool, Home & Auto Insurance referrals, and blog content for consumer education.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Mortgages Mortgage products for individuals purchasing, refinancing, or renewing mortgages on residential properties including homes, condos, and townhouses.
• Commercial Mortgages Mortgage products for businesses purchasing or refinancing commercial properties including offices, retail spaces, and industrial buildings.
• Private Mortgages Alternative financing options offered through private lenders for borrowers who may not qualify for traditional bank mortgages.
• Home Equity Loans Products allowing homeowners to borrow against the equity they have built in their homes, including home equity lines of credit (HELOCs).
• Mortgage Renewals Services to help clients renegotiate or switch mortgage terms when their current mortgage term ends.
• Second Mortgage A secondary loan taken out on a property that already has an existing mortgage, using the property as collateral.
• Investment & Vacation Properties Mortgage products for purchasing investment properties or vacation homes, which typically have different qualification requirements.
• Reverse Mortgages Mortgage products for homeowners aged 55+ allowing them to borrow against home equity without making monthly payments, repaid when the property is sold.
• Home & Auto Insurance Insurance products offered as an add-on service for homeowners and vehicle coverage.
• High Ratio Mortgages Mortgages where the down payment is less than 20% of the property value, requiring mortgage default insurance through providers like CMHC.
• Construction Mortgages Financing for homeowners building new homes, with funds disbursed as construction milestones are reached.

Quantifiable outcome

• Over 1,700 five-star customer reviews demonstrating client satisfaction

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• CMHC (Canada Mortgage and Housing Corporation)coreOthersGovernment-backed mortgage insurance provider. Mortgage Connection helps clients access CMHC-insured mortgages for high-ratio loans (down payments less than 20%).
• SagencoreOthersPrivate mortgage default insurance provider offering insurance for high-ratio mortgages in Canada.
• Canada GuarantycoreOthersPrivate mortgage default insurance provider offering mortgage insurance products for Canadian borrowers.
• Various Lenders (Banks, Credit Unions)coreOthersMortgage Connection works with multiple lenders including major banks, credit unions, and alternative lenders to find the best mortgage products for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• M3 Financial Group: National Canadian mortgage brokerage with multiple lender partnerships and a focus on independent broker channel, comparable in product breadth and target customer segments to Mortgage Connection.
• Verico Financial Group: National Canadian mortgage brokerage network offering residential and commercial brokerage services across multiple provinces, competing head-to-head with Mortgage Connection in the same broker channel.
• Dominion Lending Centres: Canada's largest mortgage brokerage network with thousands of brokers across all provinces. Most directly comparable peer — Mortgage Connection itself appears to use a DLC-branded mortgage calculator link, indicating a likely DLC affiliation or membership.
• TMG The Mortgage Group: Canadian mortgage brokerage network serving brokers across Western and Eastern Canada with residential and commercial lending products, similar in scope and channel structure to Mortgage Connection.
• Mortgage Architects (now Rocket Pro Canada): Canadian mortgage brokerage network acquired by Rocket Companies; operates an independent broker model in Canada offering residential and commercial mortgage products — directly comparable in channel and product mix.
• Centum Financial Group: National Canadian mortgage brokerage network with independent broker-owners across provinces, offering residential and commercial mortgages — directly comparable in business model and customer base.

Broad incumbents

• MCAP (Invis): One of Canada's largest independent mortgage finance companies, operating the Invis broker network. Broader incumbent offering both direct mortgage origination and a competing broker channel; relevant for both product and channel comparison.
• First National Financial: Large Canadian non-bank mortgage originator that also serves the broker channel. Relevant incumbent peer for understanding lender dynamics that affect Mortgage Connection's lender-paid commission economics.

Emerging players

• Wealthsimple Mortgages: Canadian digital wealth platform that has expanded into mortgage brokerage. Comparable end-customer (Canadian homebuyer) but with a fully digital self-serve experience that competes for the same client wallet.
• nesto: Canadian digital-first mortgage brokerage with a licensed broker channel. Represents the emerging digital disruption that traditional brokerages like Mortgage Connection must compete against on speed, UX, and rate transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mortgage Connection