Prista

What Prista does

Prista Corporation, founded in 2009 and headquartered in Austin, Texas, is a privately held Delaware C-corporation that develops ActionCue Clinical Intelligence (ActionCue CI), a cloud-based SaaS platform unifying healthcare risk management, quality tracking, and performance improvement into a single system. The platform is purpose-built for rural, community, and critical access hospitals that operate under the same regulatory requirements as larger facilities but with limited resources, and is structured around six modules: Risk Management Event Reporting, Quality Tracking & Metrics, Provider Performance Tracking, Performance Improvement Action Plans, Complaints & Grievances Management, and Real-time Dashboards. The product ingests structured data from EMRs, incident reports, rounding logs, and patient satisfaction surveys to deliver real-time dashboards, automated workflows, statistical event summaries, and trend analytics that replace paper-based quality binders with survey-ready digital documentation.

Prista monetizes ActionCue CI through a predictable monthly SaaS subscription, sold via direct enterprise field sales and a layered set of endorsed-partner channels (CIHQ/ARS, TORCH Management Services, Idaho Hospital Association, The Rural Collaborative, HomeTown Health) that collectively extend reach into rural hospital networks. The company reports 170+ customer facilities across 24 U.S. states and cites quantified outcomes such as 50% year-over-year fall-rate reductions, 5–10% reimbursement rate improvements, $15K+ direct cost avoidance per prevented fall, 0.5–1 FTE time savings, and a 10% bottom-line uplift. Leadership is founder-led by Don Jarrell (President), Billie Anne Schoppman (Co-Founder/Chief Mission Officer), and Brian Deterling (Co-Founder/CTO), with a small senior team (11–50 employees) and a board augmented by healthcare leader Keith Thurgood, Ph.D. The company is bootstrapped — no funding rounds, PE/VC ownership, or M&A activity is disclosed.

Name

Prista

Legal name

Prista Corporation

Website

https://pristacorp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Prista Corporation builds ActionCue Clinical Intelligence, a SaaS platform unifying risk management, quality tracking, and performance improvement for U.S. rural, community, and critical access hospitals, sold via direct sales and healthcare-association partnerships.

Ownership category

akta.pro rank

Product category

Healthcare Quality Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Healthcare quality management
• Risk management software
• Performance improvement platform
• Clinical intelligence software
• Healthcare compliance software

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Subscription: Predictable monthly subscription-based fee delivered as Software as a Service. No servers or IT staff required on the customer side. Subscription model provides recurring revenue with ongoing platform updates and support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Prista sells ActionCue Clinical Intelligence (ActionCue CI), a cloud-based SaaS platform that unifies risk management, quality tracking, and performance improvement for healthcare organizations. The platform replaces paper-based binders, spreadsheets, and disconnected systems with real-time dashboards, automated workflows, and structured action plans, purpose-built for rural, community, and critical access hospitals. It is delivered as a subscription service with no on-premise servers or IT staff required.

Product overview

Prista offers ActionCue Clinical Intelligence (ActionCue CI), a unified SaaS healthcare quality and risk management platform. The core platform integrates six key modules: Risk Management Event Reporting, Quality Tracking & Metrics, Provider Performance Tracking, Performance Improvement Action Plans, Complaints & Grievances Management, and Real-time Dashboards. These modules work together as a single integrated system to unify risk management, quality tracking, and performance improvement, replacing disparate paper-based systems and disconnected spreadsheets with automated workflows, real-time visibility, and evidence-based improvement tools designed specifically for rural, community, and critical access hospitals.

Differentiator

Problem solved

Functional benefit

Products and services

• ActionCue Clinical Intelligence (ActionCue CI)

Quantifiable outcome

• Reduce adverse events with direct cost savings (e.g. falls cost approximately $15,000 each)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CIHQ / Accreditation Resource ServicescoreStrategic or Co-development PartnerCMS-approved accreditation and consulting services for acute care and critical access hospitals. CIHQ/ARS helps over 500 hospitals achieve better survey outcomes through standards interpretation, regulatory alerts, staff training, and mock surveys. Co-present webinars with Prista including the 'Executive Panel Live Webinar'.
• TORCH Management ServicescoreGTM or Marketing PartnerSpecialized management and operations consulting for rural and community hospitals in Texas. TORCH brings proven expertise in financial services, strategic development, and operational improvement. Named Prista Corporation's ActionCue CI as an Endorsed Partner.
• Idaho Hospital AssociationcoreGTM or Marketing PartnerIdaho's leading hospital association since 1933, providing advocacy, quality initiatives, data analytics, and workforce development for community hospitals across the state. Partners with Prista to promote ActionCue CI to member hospitals in Idaho.
• The Rural CollaborativeminorGTM or Marketing PartnerA network of 29 independent rural health systems defending and designing the future of rural healthcare in Washington State. The Collaborative leverages collective wisdom to improve member performance and community health outcomes.
• HomeTown HealthminorGTM or Marketing PartnerA network of rural hospitals, healthcare providers, and trusted business partners dedicated to supporting the long-term viability of rural healthcare. Through legislative advocacy, operational support, and ongoing education, the organization helps members navigate changing regulations, reimbursement models, and technology demands.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RLDatix: RLDatix is a leading patient safety, risk management, and compliance SaaS platform for healthcare organizations. It directly overlaps with ActionCue CI's risk event reporting, quality tracking, and performance improvement capabilities, but serves a broader hospital spectrum including large health systems.
• Medisolv: Medisolv specializes in healthcare quality reporting, eCQMs, and MIPS/Promoting Interoperability compliance for hospitals. It is a close functional peer in quality measurement and regulatory reporting — the same compliance-driven buying motion Prista targets.

Broad incumbents

• Symplr: Symplr (which acquired Midas+) is a large healthcare workforce, credentialing, and quality operations SaaS incumbent. It serves similar hospital customers with overlapping quality and compliance functionality, but as part of a much broader portfolio rather than as a specialty rural-hospital solution.
• Premier Inc. Premier provides healthcare performance improvement, benchmarking, and supply chain solutions to U.S. hospitals. Its performance improvement analytics and consulting partially overlap with Prista's quality and PI action plan modules, though Premier serves predominantly larger health systems.
• Health Catalyst: Health Catalyst is a healthcare data and analytics platform that competes in quality, performance improvement, and population health. While more analytics-led than Prista's risk/quality workflow focus, it addresses overlapping buyer personas and value-based purchasing initiatives.
• Wolters Kluwer Health: Wolters Kluwer provides healthcare compliance, clinical decision support, and quality solutions (including Sentri7 and Lippincott). It serves the same quality and regulatory compliance buyer as Prista but at enterprise scale with broader content-driven offerings.

Emerging players

• Riskonnect: Riskonnect offers enterprise risk management and patient safety incident reporting software with a healthcare vertical. It overlaps with ActionCue CI's risk event and incident management modules and increasingly targets hospitals, though its base is broader than rural/community.
• VigiLanz: VigiLanz offers a healthcare safety, quality, and surveillance platform that intersects with Prista's real-time dashboards and quality monitoring use cases. It is a more emerging player in the hospital quality/risk space with comparable target customers.
• Q-Centrix: Q-Centrix specializes in clinical data abstraction, quality measurement, and registry reporting for hospitals. It addresses the same quality and regulatory pain points as ActionCue CI, particularly for hospitals that need to support quality reporting without large in-house teams.

Others

• IBM Micromedex: IBM Micromedex is a broader healthcare IT and clinical evidence platform adjacent to Prista's space. It is not a direct competitor in quality/risk workflow software but competes for healthcare IT budget and IT mindshare within hospital quality departments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pristacorp
• YouTubeyoutube.com/@PristaCorp
• Facebookfacebook.com/pristacorp
• LinkedInlinkedin.com/company/prista-corporation
• Instagraminstagram.com/pristacorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prista