Auto Use
Auto Use is a family-owned specialty finance company founded in 1960 that provides floorplan inventory financing, rental fleet financing, and indirect consumer auto loans to independent automobile dealerships across the United States, with credit lines up to $5M and a 500+ auction partner network.
- Company typePrivate
- Founded1960
- HeadquartersAndover, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Auto Use does
Auto Use, operating under the legal entity Lease and Rental Management Corp. (NMLS #2533), is a Massachusetts-incorporated, family-owned specialty finance company founded in 1960 and headquartered at 45 Haverhill St, Andover, MA. The company provides floorplan inventory financing to independent automobile dealerships across the United States, offering credit lines up to $5,000,000 with no curtailments for the first 90 days and extendable terms up to 360 days. Its product suite includes the Checkbook Program (allowing dealers to write checks directly from their floorplan line), Auction Funding integrated with 500+ live auctions and all major online auctions, Rental Car Fleet Financing (24-month terms with 100% auction advance), Lien Payoff services for trade-ins with outstanding loans, and indirect consumer auto loans and leases originated through dealer partners.
The underlying technology stack centers on a dealer portal powered by Vero Technologies (autouse.vero-technologies.com), which handles online dealer signup, floorplan account management, and digital lending workflows, as recently expanded through a December 2025 partnership with SBS and Vero Technologies. Consumer-facing infrastructure includes a dedicated portal (consumer.autouse.com), native iOS and Android mobile applications, and a 24/7 IVR phone system for payments, with Chase Paymentech handling payment data and processing. The technology is primarily a digitization and workflow layer over a traditional credit-based finance business rather than an AI-driven underwriting platform.
The business model is interest-income driven, with the majority of revenue generated from floorplan financing interest (subscription/recurring on outstanding dealer balances), supplemented by rental fleet financing interest, consumer retail financing transaction fees, and lien payoff service fees. Go-to-market combines a field sales motion (territory-based Dealer Relationship Representatives presenting new business to a credit committee) with self-serve digital onboarding through the Vero-powered dealer portal, plus direct-to-consumer account servicing channels. The company markets through industry association partnerships (NIADA, NAAA, state dealer associations), social media, email newsletters, and direct sales outreach to the independent dealer channel.
Auto Use firmographics
Firmographics- Name
- Auto Use
- Legal name
- Lease and Rental Management Corp.
- Website
- https://autouseautoloan.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Auto Use is a family-owned specialty finance company founded in 1960 that provides floorplan inventory financing, rental fleet financing, and indirect consumer auto loans to independent automobile dealerships across the United States, with credit lines up to $5M and a 500+ auction partner network.
- Ownership category
- akta.pro rank
Auto Use industry classification
Industry- Product category
- Specialty Consumer & Commercial Auto Lending (Dealer Floorplan Financing)
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Dealer Floorplan & Inventory Financing (FSAKADAD)
Keywords
Where Auto Use is headquartered
LocationHeadquarters
- HQ city
- Andover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Auto Use business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Floorplan Financing Interest: Interest income from providing lines of credit to auto dealerships for inventory financing. Dealers use floorplan credit to purchase vehicles at auctions and from other sources, paying interest on the outstanding balance.
- Rental Car Fleet Financing: Credit lines specifically designed to fund rental fleets for dealerships, generating interest income on rental fleet inventory financing.
- Consumer Retail Financing: Indirect lending to consumers through dealership partnerships. Auto Use finances consumer auto loans originated by dealer partners, generating interest income over the loan term.
- Lien Payoff Services: Services for flooplaning trade-ins with loan payoffs, handling consumer loan payoffs and lien releases for dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Floorplan lines up to $5,000,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Auto Use product offering
Product offeringCore offering
Auto Use (Lease and Rental Management Corp.) provides inventory floorplan financing lines of credit (up to $5,000,000, with 90 days no-curtailment and terms extendable to 360 days) to independent auto dealerships across the United States, along with consumer auto loans and leases, rental car fleet financing, the Checkbook Program for flexible inventory buying, and integrated auction funding at 500+ auctions. The company delivers these services through a Vero Technologies-powered dealer portal, consumer mobile apps (iOS/Android), a consumer web portal, and an IVR payment system.
Product overview
Auto Use is a finance company providing floorplan financing and consumer auto lending solutions to automobile dealerships and individuals. The core offering consists of Floorplan Financing (inventory lines of credit for dealers) complemented by Rental Car Financing programs. The company operates through a dealer portal platform (powered by Vero Technologies) for dealer-facing services and consumer-facing mobile apps for individual account management. Additional services include the Checkbook Program, Auction Funding partnerships with 500+ auctions, and Lien Payoff services.
Differentiator
Problem solved
Functional benefit
Products and services
- Floorplan Financing Inventory floorplan line of credit that lets independent auto dealers finance vehicle inventory purchases at auctions and from other sellers, with no out-of-pocket expense for the first 90 days and terms extendable up to 360 days. Available credit lines up to $5,000,000, with rates and terms customized via credit application and credit committee approval.
- Rental Car Financing Credit lines designed specifically to fund rental car fleets at dealerships, with 24-month terms on rental cars, 100% auction advance on rental inventory, and the ability to finance vehicles up to 10 model years old. Intended for dealerships building rental operations as a new profit center and converting stale inventory into rentals.
- Consumer Auto Loans and Leases Financing products for individual consumers to purchase or lease vehicles, originated indirectly through Auto Use's dealer partners. Account management and payment servicing are delivered via iOS/Android mobile apps and the consumer web portal.
- Dealer Portal (Vero Technologies platform) Online platform hosted at autouse.vero-technologies.com where dealers sign up, manage their Floorplan accounts, submit applications, and access digital lending services. Powered by the joint SBS / Vero Technologies digital lending platform adopted by Auto Use in 2025.
Quantifiable outcome
- No out of pocket expense for first 90 days
- +4 more outcomes
Companies that use Auto Use
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Auto Use technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Auto Use partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Vero TechnologiescoreAuto Use adopted the joint digital platform developed by SBS and Vero Technologies to enhance floorplan financing for independent finance companies globally. The integrated solution digitizes and automates key lending processes, improving operational efficiency and dealer experiences. This platform powers the dealer portal (autouse.vero-technologies.com) for online signup, account management, and digital floorplan processing.
- SBScoreSBS and Vero Technologies partnership expanded to include Auto Use and Soda Capital adopting the joint digital platform for floorplan financing. The platform aims to modernize wholesale financing systems for smaller and mid-sized lenders through digital transformation.
- National Independent Automobile Dealers Association (NIADA)minorAuto Use maintains active membership and partnership with NIADA as a financing partner for independent auto dealers. Displayed on website as association partner.
- National Auto Auction Association (NAAA)coreAuto Use is partnered with over 500 auctions nationwide as a Gold Standard member of NAAA. The partnership enables seamless floorplan funding integration at participating auction houses.
- State Dealer AssociationsminorPartnerships with Massachusetts/New England Independent Auto Dealers Association, New Hampshire Auto Dealer Association, and Florida Independent Auto Dealers Association for dealer referrals and financing program promotion.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Auto Use competitors and assessment
Company assessmentDirect peers
- Automotive Finance Corporation (AFC): A wholly-owned subsidiary of KAR Auction Services/OPENLANE and one of the largest providers of floorplan financing to independent used-vehicle dealers in the U.S. Directly comparable product (dealer inventory lines), customer base (independent dealers), and funding model.
- NextGear Capital: Cox Automotive-owned floorplan provider for independent and franchise dealers, integrating directly with auctions and dealer-management software. Comparable dealer floorplan financing, transportation/logistics link, and auction-network distribution.
- Westlake Financial Services: Indirect auto lender that finances both consumers and dealers, with floorplan and dealer-services products. Comparable business model across consumer indirect lending and dealer inventory financing.
- Credit Acceptance Corporation: Indirect auto lender working through U.S. dealer partners, generating recurring interest income on installment contracts originated at the dealership. Directly comparable indirect-consumer lending model via dealer channel.
Others
- Sagent Lending Technologies: SaaS lending platform serving consumer and small-business lenders, including auto finance. Comparable at the technology-stack level: Auto Use's Vero/SBS partner relationship signals overlap in modern loan-origination and servicing infrastructure.
Broad incumbents
- KAR Auction Services (now OPENLANE / KAR): Parent of AFC and major auction operator. Overlaps with Auto Use across auction-funded dealer inventory financing and dealer services at much larger scale.
- Cox Automotive: Parent of NextGear Capital, Dealertrack, Kelley Blue Book, and Manheim auctions. Competes with Auto Use through floorplan (NextGear), auction integration (Manheim), and DMS-driven dealer fintech stack.
- Ally Financial: Large auto finance franchise including dealer floorplan, consumer indirect lending, and direct-to-consumer. Comparable revenue mix (interest income on auto assets) but at vastly greater scale.
- Toyota Financial Services / OEM Captives: OEM-affiliated captive finance arms (Toyota, Honda, Ford Credit, GM Financial) that offer floorplan and consumer financing to franchise dealers. Competitor set in dealer inventory financing, especially adjacent for franchise rather than independent dealers.
Emerging players
- Soda Capital: Floorplan financier that recently adopted the same SBS/Vero Technologies digital platform as Auto Use. Direct niche peer in independent-dealer floorplan with comparable tech-stack modernization profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Auto Use social profiles
Digital presenceAuto Use compliance and trust
Trust signalCompliance1 record
Auto Use financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Use leadership team
Management profileNumber of profiles
Auto Use funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Use M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Use
What does Auto Use do?
Auto Use (Lease and Rental Management Corp.) provides inventory floorplan financing lines of credit (up to $5,000,000, with 90 days no-curtailment and terms extendable to 360 days) to independent auto dealerships across the United States, along with consumer auto loans and leases, rental car fleet financing, the Checkbook Program for flexible inventory buying, and integrated auction funding at 500+ auctions. The company delivers these services through a Vero Technologies-powered dealer portal, consumer mobile apps (iOS/Android), a consumer web portal, and an IVR payment system.
Is Auto Use a public or private company?
Auto Use is a private company. It is classified as family owned and is currently operating.
When was Auto Use founded?
Auto Use was founded in 1960. It employs 101 to 250 people.
Where is Auto Use based?
Auto Use is headquartered in Andover, United States, in the North America region.
How does Auto Use make money?
Four revenue lines are on record. Floorplan Financing Interest is the primary driver. The others are rental Car Fleet Financing, consumer Retail Financing and lien Payoff Services.
Who are Auto Use's main competitors?
Direct peers on record are Automotive Finance Corporation (AFC), NextGear Capital, Westlake Financial Services and Credit Acceptance Corporation. Sagent Lending Technologies is listed as an others. Broad incumbents are KAR Auction Services (now OPENLANE / KAR), Cox Automotive, Ally Financial and Toyota Financial Services / OEM Captives. Soda Capital is listed as an emerging player.
Does Auto Use have an API?
No public API is recorded for Auto Use.
What industry is Auto Use in?
Auto Use's product category is Specialty Consumer & Commercial Auto Lending (Dealer Floorplan Financing). Its primary akta.pro industry code is FSAKADAD, Dealer Floorplan & Inventory Financing. Its NAICS code is 5321 and its SIC code is 6172.