Zenithmedia

What Zenithmedia does

Zenithmedia GmbH is a Düsseldorf-headquartered German media agency operating as a wholly-owned subsidiary of Publicis Media within the publicly listed Publicis Groupe (ticker PUB on Euronext Paris). Founded in 1993 and employing 251–500 staff, the company positions itself as "The ROI Agency" and delivers media strategy, planning, and buying services to enterprise advertisers across television, digital, out-of-home, radio, and print channels in Germany and the broader DACH region. Its revenue model combines professional-services fees for media strategy/consulting with transaction-based media buying commissions and fees.

The agency's core product is the Zenith media service brand, augmented by customized agency units including Fielmann Connect (built in January 2024 to serve the Fielmann account across seven European markets) and Publicis Boost (a Hamburg-based global coordination unit managing communications for Kärcher across 70+ markets). Underlying technology includes privacy-preserving Data Clean Rooms delivered via a partnership with Decentriq (announced October 2023), neuropsychological targeting using Limbic Types, the internal Marcel AI platform for learning and personalized content delivery, and a January 2025 AI-based Anti-Greenwashing tool developed by Publicis Sapient. Distribution is direct enterprise sales led by the managing board under CEO Jennifer Andree, with notable clients including Stellantis Germany (Opel Corsa Electric), Fielmann, Eurowings, Kärcher, Visa, and Citroën.

Zenithmedia GmbH operates as one of three front agencies within Publicis Media alongside Starcom and Spark Foundry, benefiting from the parent's network across more than 100 countries, the "Power-of-One" cross-agency delivery model, and the global Connected Media strategy being implemented in DACH under Chief Media Officer Karin Ross from January 2025. Strategic leadership additions in 2024–2025 (COO Simon Kramm, Chief Client Officer Lena-Marie Hesse, Chief Media Officer DACH Karin Ross, Chief Growth Officer Christian Wilkens) and ongoing productized technology investments indicate an active expansion posture within the German media-agency market, even though standalone revenue is not publicly disclosed.

Name

Zenithmedia

Legal name

Zenithmedia GmbH

Website

https://zenithmedia.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Zenithmedia GmbH is a Düsseldorf-based media agency and wholly-owned subsidiary of Publicis Media (Publicis Groupe) providing media strategy, planning, and buying services to enterprise advertisers across Germany, Austria, Switzerland, and broader Europe, with customized agency units and AI-enabled targeting capabilities.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Media agency services
• Media planning buying
• Advertising strategy consulting
• Digital marketing campaigns
• Brand communications consulting

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Planning and Strategy Services: Strategic media consulting, campaign planning, and media strategy development for advertisers across various industries.
2. Media Buying and Implementation: Execution of advertising campaigns across TV, digital, outdoor, radio, and print channels with media buying commissions and fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zenithmedia is a B2B media agency that provides media strategy, media planning, and media buying services to enterprise brands and advertisers across TV, digital, out-of-home, radio, and print channels. The agency delivers campaign execution, data-driven audience targeting, cross-channel integration, and communications/marketing consulting under its 'ROI Agency' positioning within the Publicis Media network.

Product overview

Zenithmedia operates as a media agency brand within Publicis Media, functioning as a customized media services provider rather than a software product company. The core offering centers on Zenith's media, communications, and marketing consulting services, with specialized customized agency units including Fielmann Connect and Publicis Boost for specific clients. Supporting technology services include Data Clean Rooms for privacy-preserving analytics, neuropsychological targeting using Limbic Types for precision audience segmentation, and AI-powered tools for anti-greenwashing verification and personalized video generation. The company leverages the Marcel platform ecosystem for internal operations, learning (Marcel Classes), and employee engagement, while also integrating third-party platforms like GLS/NXT Spotlight for specialized advertising capabilities. The service architecture follows a Power-of-One approach, combining capabilities across Zenith, Starcom, Spark Foundry, Digitas, and Sapient agencies for integrated client solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Fielmann Connect: A customized agency under the Zenith umbrella, established to deliver integrated media strategy, planning, and buying for Fielmann across Germany, Austria, Switzerland, Czech Republic, Poland, Italy, and Luxembourg.

Products and services

• Zenith Media Strategy and Buying Services Core media strategy, planning, and buying services delivered to enterprise advertisers across TV, digital, social media, out-of-home, radio, and print channels under the 'ROI Agency' positioning.
• Fielmann Connect Customized agency unit under Zenith delivering dedicated media strategy, planning, and buying for Fielmann across Germany, Austria, Switzerland, Czech Republic, Poland, Italy, and Luxembourg, operating under the Power-of-One multi-agency collaboration model.
• Publicis Boost Customized global agency for Kärcher coordinating Content, Commerce, PR, Performance, Production, and Media Planning/Buying experts across 70+ markets through regional hubs bundling country-level activities.
• Data Clean Rooms Service Privacy-preserving data collaboration technology enabling media planning overlap analysis, cross-client data collaboration, campaign activation, modeling, and measurement without transferring data to third parties in a cookieless environment.
• Neuropsychological Targeting (Limbic Types)

Quantifiable outcome

• 12-fold improvement in targeting precision for Visa campaign through neuropsychological targeting

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• GLS/NXTcoreStrategic or Co-development Partner · 1 May 2024Partnership with GLS/NXT, the Berlin digital unit of logistics company GLS, providing first access to Spotlight advertising platform. Spotlight delivers over 900,000 daily impressions from 800,000 users during shipment tracking, with interest-based and hyperlocal targeting capabilities without third-party cookies.
• FielmannflagshipStrategic or Co-development Partner · 1 January 2024Publicis Media defends Fielmann media account after 13 years and builds customized agency Fielmann Connect under Zenith for media strategy, planning, and buying across Germany, Austria, Switzerland, Czech Republic, Poland, Italy, and Luxembourg.
• DecentriqcoreTechnology or Integration · 19 October 2023Partnership with Swiss provider Decentriq for Data Clean Room technology using confidential computing approach. Enables secure data processing for media planning, audience overlap analysis, data collaboration with partners, campaign activation, modelling, and cross-channel measurement without transferring data to third parties.
• KärcherflagshipStrategic or Co-development Partner · 1 November 2021Kärcher, world-leading cleaning solutions provider, partnered with Publicis Groupe for global customized agency model. Publicis Boost coordinates marketing across 70+ markets, with regional hubs bundling country-level activities. Includes experts from content, commerce, PR, performance, production, and media planning.
• StröerminorGTM or Marketing PartnerStröer provides 100 free poster locations for #TUES (Weihnachten zuhause) campaign supporting homeless people in Düsseldorf, part of CSR initiative with Publicis Media involvement.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zenithmedia-the-roi
• Instagraminstagram.com/zenith_germany
• Xx.com/Zenithmedia
• Facebookfacebook.com/ZenithGermany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenithmedia