Eyeweb

What Eyeweb does

Eyeweb is an online eyewear retailer operated by Cyber Imaging Systems, Inc., founded in 1996 and headquartered in Raleigh, North Carolina. The company sells prescription eyeglasses, prescription sunglasses, blue light glasses, safety eyewear, sports eyewear (pickleball, cycling, tennis, motorcycle), and replacement parts/accessories through a self-serve 24/7 e-commerce platform at Eyeweb.com, with clearance frames priced from $9.99 and mid-tier frames under $34. Its core technology stack centers on proprietary virtual try-on technology developed since 1996, a patented Pupillary Distance (PD) measurement system (licensed to other major online eyewear retailers), sonar-based measurement technology for optometrists, and mobile applications for prescription and measurement capture.

The company's underlying architecture bypasses traditional optical distribution by shipping directly from its own optical lab to consumers, enabling claimed 50%+ savings versus traditional retailers. Eyeweb operates two distinct go-to-market motions: a product-led growth consumer channel via the self-serve website with virtual try-on and digital measurement, and an enterprise field-sales motion through EyeWebSafety.com targeting corporate safety eyewear programs across 12 industries (aerospace, mining, pharma, construction, software, airlines). A 2012-released Safety Eyewear Kiosk application is used by thousands of employees daily on corporate premises.

Revenue is generated through one-time unit sales of frames bundled with lens purchases, plus replacement parts. The company accepts vision insurance, HSA/FSA, and offers military/veterans and first-responder discounts. It holds SOC 2, ANSI Z87.2, and CSA certifications, operates the SafetyEyeGlasses.com sub-brand, and is entirely bootstrapped under its parent Cyber Imaging Systems, Inc. with no disclosed external funding.

Name

Eyeweb

Legal name

Cyber Imaging Systems, Inc.

Website

https://eyeweb.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Eyeweb is an online eyewear retailer selling prescription eyeglasses, sunglasses, safety glasses, and sports eyewear directly to consumers and corporate clients via proprietary virtual try-on and patented PD measurement technology, claiming 50%+ savings over traditional optical retailers.

Ownership category

akta.pro rank

Product category

Online Optical Retail

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAKAKAL

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAHAJAD

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

SECONDARYCRAAAKAB

Sunglasses (Non-Prescription)

Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)

SECONDARYCRAAAKAC

Sport & Performance Eyewear

Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)

Keywords

• Online eyewear retail
• Prescription glasses
• Prescription sunglasses
• Safety eyewear
• Virtual try-on

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Eyewear Product Sales: Direct sale of prescription eyeglasses, prescription sunglasses, safety eyewear, and sports eyewear. Customers purchase frames with lenses. Frames are sold starting at $9.99 during clearance sales. Company bypasses traditional distribution markups and ships directly from optical lab to customers.
2. Replacement Parts and Accessories: Sale of replacement parts including brow bars, nose pads, temples, straps & lanyards, foam inserts and gaskets, nosepieces & bridges, spectacle kits, and side shields.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Eyeweb is an online eyewear retailer that sells prescription eyeglasses, prescription sunglasses, safety eyewear, and sports eyewear directly to consumers via eyeweb.com, bypassing traditional optical distribution markups. It also operates a separate enterprise-grade Corporate Safety Eyewear Program via EyeWebSafety.com offering cloud-based prescription safety programs for organizations across multiple industries.

Product overview

Eyeweb is an online eyewear retailer operating as a unified e-commerce platform offering prescription eyeglasses, prescription sunglasses, safety eyewear, and sports eyewear, complemented by a dedicated corporate safety eyewear program (EyeWebSafety.com) and a network of sub-brands (SafetyEyeGlasses.com). The company combines its core product categories with proprietary technology including virtual try-on technology (developed since 1996), patented Pupillary Distance (PD) measurement, a Safety Eyewear Kiosk Application (2012), and mobile prescription upload capabilities. The product portfolio spans affordable frames under $10 during clearance sales to premium designer brands, with add-on lens options (Distance, Progressive, Reading, Blue Light, Transitions, Polarized) available across all frame products. Replacement parts and accessories round out the offering, while enterprise customers can access a cloud-based corporate program with 24/7 access and employee management features.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Eyeglasses Standard prescription glasses for vision correction offered in multiple styles, materials, shapes, and brands including Via Spiga, Leon Max, CEV, H Halston, Stetson Off Road, Max Studio, Gloria Vanderbilt, Eight to Eighty, and Randy Jackson.
• Prescription Sunglasses Sunglasses with prescription lenses for sun protection and vision correction, featuring brands such as Randy Jackson and Via Spiga.
• Safety Eyewear

Quantifiable outcome

• Save 50% or more on eyewear compared to traditional optical retailers
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GlassesUSA.com: GlassesUSA is a large online prescription eyewear retailer offering frames, lenses, and virtual try-on. It is highly comparable to Eyeweb in assortment, pricing model, and digital-first fulfillment, and competes for the same discount-oriented DTC consumer.
• Zenni Optical: Zenni is the leading direct-to-consumer online eyewear retailer offering prescription glasses, sunglasses, and blue light glasses at very low price points. It competes head-on with Eyeweb in the value-tier prescription eyewear segment using a similar DTC, no-store model.
• FramesDirect: FramesDirect is an online optical retailer specializing in prescription frames, lenses, and designer brands. It is comparable to Eyeweb on the prescription e-commerce model and assortment breadth, particularly for branded frames.
• Warby Parker: Warby Parker is a vertically integrated eyewear retailer (public company) combining home try-on, online ordering, and physical retail. It directly competes with Eyeweb for online prescription glasses buyers, overlapping on price-conscious consumers while operating at significantly greater scale and brand awareness.
• WileyX: WileyX is a leading safety and tactical eyewear brand sold through Eyeweb and competing with Eyeweb's safety eyewear category. Comparable through its prescription safety eyewear programs targeting industrial and military customers.
• EyeBuyDirect: EyeBuyDirect is an online-only eyewear retailer focused on affordable prescription glasses and sunglasses with a similar value pricing architecture. It overlaps with Eyeweb on product mix, online ordering flow, and budget-conscious buyer segments.

Broad incumbents

• LensCrafters: LensCrafters is a large incumbent optical retail chain operated by EssilorLuxottica. While primarily brick-and-mortar, it competes broadly with Eyeweb for prescription eyewear customers and exerts category-wide pricing pressure.
• Oakley (EssilorLuxottica): Oakley is a major sport and performance eyewear brand owned by EssilorLuxottica. Eyeweb sells Oakley safety eyewear as a partner while also competing in sport/performance categories like pickleball and cycling.

Emerging players

• Liingo Eyewear: Liingo Eyewear is a smaller online eyewear retailer using home try-on and direct-to-consumer shipping. It is comparable to Eyeweb on virtual try-on, online ordering, and value pricing, though with a smaller assortment and brand presence.

Regional players

• Pentax Safety (Radians): Radians/Pentax is a sizable safety eyewear and PPE manufacturer. It is comparable to Eyeweb through the prescription safety glasses category and B2B/enterprise industrial customers that Eyeweb's EyeWebSafety program serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EyewebEyewear
• YouTubeyoutube.com/@EyewebEyewear
• Facebookfacebook.com/EyewebEyewear
• Instagraminstagram.com/eyeweb_eyewear
• Pinterestpinterest.com/eyeweb_eyewear

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyeweb