Tooele Motor Company

What Tooele Motor Company does

Tooele Motor Company is a privately held, multi-brand franchised automobile dealership headquartered at 1141 North Main Street, Tooele, Utah. Founded in 2019 and operating with 51-100 employees, the company sells new vehicles across seven OEM brands grouped into three franchises — Ford (F-150, Bronco, Mustang Mach-E, etc.), Stellantis CDJR (Chrysler Pacifica, Dodge Charger/Durango, Jeep Wrangler/Grand Cherokee, Ram 1500/2500/3500), and General Motors (Chevrolet, Buick, GMC including Silverado, Tahoe, Equinox, Corvette). It also retails used and certified pre-owned inventory (currently 105 pre-owned units against 227 new units, with 888 lifetime units sold), and operates the 'Tooele Pre-Owned Promise' warranty program bundling a 7-day money-back guarantee, 30-day exchange, and 90-day limited powertrain warranty on most pre-owned vehicles.

The company's revenue model spans four streams: one-time new and pre-owned vehicle sales (the dominant economic engine), transaction-fee F&I revenue from financing arranged through GM Financial, Ford Credit, and other lending partners, and ongoing service-and-parts revenue (maintenance, repair, detailing, OEM parts) with brand-dedicated service and parts phone lines. Pricing is unit-based with MSRP discounts of $4,500-$13,150 on select new vehicles, 36-month leases at $499-$649/mo, and 0% APR / 60-month promotional financing through captive lenders. Service-side pricing includes a 'Happy Hour Oil Change' (15% off) and 'Buy 3 tires, get 1 for $1' promotions. The technology footprint is a conventional dealership inventory management system plus a consumer-facing website with vehicle search, trade-in valuation, finance application, scheduling, and a CarFinder tool, with CarFax vehicle history integration on pre-owned detail pages and brand-specific subdomains (tooeleford.com, tooelecjdr.com, tooelechevybuick.com).

Tooele Motor Company pursues a regional, consumer-direct go-to-market targeting individual buyers and families across 15+ communities in the Salt Lake City metro area (Wendover, Grantsville, Stansbury Park, Magna, West Valley City, Taylorsville, among others). Customer acquisition is driven by local showroom presence, OEM brand affiliation, non-commissioned sales staff delivering a no-pressure experience under a 'One Low Price, Plain & Simple' philosophy, and organic search plus promotional specials on its consumer website. No management team bios, funding history, M&A activity, or AI capability details are disclosed in the source data.

Name

Tooele Motor Company

Legal name

Tooele Motor Company

Website

https://tooelemotorcompany.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Tooele Motor Company is a privately held, multi-brand franchised automotive dealership in Tooele, Utah, retailing new Ford, Chevrolet, Buick, GMC, Chrysler, Dodge, Jeep, and Ram vehicles plus pre-owned inventory, financing, and service and parts to individual consumers across the Salt Lake City metro area.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), Dealer Floorplan & Inventory Financing (FSAKADAD)

Keywords

• Automotive retail sales
• New vehicle dealership
• Pre-owned vehicle sales
• Vehicle financing services
• Automotive service and parts

Headquarters

HQ city

Tooele

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New & Pre-Owned): Sale of new vehicles from multiple OEMs (Ford, Chevrolet, Chrysler, Dodge, Jeep, Ram, Buick, GMC) and pre-owned vehicles including certified pre-owned. The dealership acts as an authorized franchise dealer for these brands.
2. Finance & Insurance Products: Finance department facilitates vehicle financing through lending partners, offering competitive rates and financial solutions tailored to customer lifestyle and budget.
3. Service & Parts: Full-service maintenance and repair department, vehicle detailing, and genuine OEM parts sales. Service is available by appointment with dedicated parts phone lines for different brand departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tooele Motor Company operates a single-location franchised automobile dealership that sells new vehicles from eight OEM brands (Ford, Chevrolet, Chrysler, Dodge, Jeep, Ram, Buick, GMC) and certified and used pre-owned vehicles. The dealership provides on-site vehicle financing through lender partners, an OEM parts and full-service maintenance and repair department, vehicle detailing, trade-in appraisal, and a CarFinder sourcing tool for locating specific vehicles not in current inventory.

Product overview

Tooele Motor Company is a multi-brand automotive dealership operating as a single unified dealership offering new and pre-owned vehicle sales, vehicle financing, and service & parts. The company sells vehicles from seven major automotive brands (Ford, Chevrolet, Chrysler, Dodge, Jeep, Ram, Buick) and supports its sales with financing programs, a certified pre-owned vehicle program (Tooele Pre-Owned Promise), and service operations including repair, parts, detailing, and mobile service.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Quantifiable outcome

• 227 new vehicles and 105 pre-owned vehicles in current inventory across 14 brands
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealer. Sells new Ford vehicles including F-150, Bronco, Explorer, Ranger, Expedition, Escape, Mustang Mach-E, Maverick. Maintains separate Ford-specific subdomain (tooeleford.com) and dedicated Ford sales/service/parts operations.
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreChannel Partner/ Reseller/ DistributorAuthorized Stellantis franchise dealer for Chrysler, Dodge, Jeep, and Ram brands. Sells new Chrysler Pacifica, Dodge Charger, Durango, Jeep Wrangler, Grand Cherokee, Compass, Gladiator, Ram 1500/2500/3500, ProMaster. Operates dedicated CDJR subdomain (toolecjdr.com).
• General Motors (Chevrolet, Buick, GMC)coreChannel Partner/ Reseller/ DistributorAuthorized GM franchise dealer for Chevrolet, Buick, and GMC brands. Sells new Chevrolet vehicles including Silverado, Tahoe, Traverse, Equinox, Trax, Trailblazer, Suburban, Colorado, Blazer, Corvette, Bolt EUV, and Silverado EV. Maintains dedicated Chevrolet subdomain (tooelechevybuick.com) with separate contact lines.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/tooelemotorco
• Facebookfacebook.com/tooelemotorcompany
• LinkedInlinkedin.com/company/tomoco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tooele Motor Company