Williams Trade Supplies

Name

Williams Trade Supplies

Legal name

Williams Trade Supplies LTD

Website

https://williams.uk.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Williams Trade Supplies LTD is an independent UK plumbing and heating merchant serving trade professionals (plumbers and heating engineers) through 47+ branches and the tradeonlyplumbing.co.uk e-commerce storefront, offering same-day delivery to many UK postcodes.

Ownership category

akta.pro rank

Headquarters

HQ city

Fareham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Trade product sales (plumbing & heating supplies): Core revenue generated from selling plumbing and heating products to trade customers via 47+ UK branches and the trade-only e-commerce storefront. Customers open trade accounts to access the catalogue.
2. Delivery / fulfilment services: Same-day delivery to many UK postcodes, executed by an internal Trade Support and eCommerce team, included as part of the trade supply offer.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Williams Trade Supplies is an independent trade-only plumbing and heating merchant selling plumbing and heating products, parts and accessories to UK trade professionals (plumbers, heating engineers and related tradespeople) via 47+ UK branches and a dedicated e-commerce storefront at tradeonlyplumbing.co.uk. Customers open a Williams Trade Account to access trade pricing, knowledgeable in-branch staff and reliable (often same-day) delivery to many UK postcodes, with branch collection available through an online Branch Finder.

Differentiator

Problem solved

Functional benefit

Products and services

• Williams Trade Online Shop E-commerce platform enabling UK trade customers (plumbers, heating engineers and related tradespeople) to purchase plumbing and heating supplies online, with same-day delivery available to many UK postcodes and branch collection via the Branch Finder.
• Williams Trade Account Trade-focused account service providing trade customers with access to competitive trade pricing, knowledgeable branch staff support, and reliable (often same-day) delivery for plumbing and heating supplies; opened online via the Williams website.
• Plumbing and Heating Branch Supply (47+ UK branches) Counter-based supply of plumbing and heating products at over 47 trade-only branches across the UK, supported by knowledgeable in-branch trade staff and branch collection for online orders placed via tradeonlyplumbing.co.uk.

Quantifiable outcome

• Over 47 UK branches supporting trade customers
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AdvansysminorOthersAdvansys is credited as the website design partner for the williams.uk.com / tradeonlyplumbing.co.uk corporate and trade storefront (footer attribution: 'Website Design by Advansys'). This is a vendor/service-provider relationship rather than a strategic commercial partnership.

Scale indicators3 records

Broad incumbents

• BSS Industrial: UK distributor of heating, pipeline and plumbing products to trade and commercial customers; overlapping trade customer base with Williams but typically serves larger commercial projects.
• Screwfix: UK trade-focused multi-category retailer (Kingfisher subsidiary) with click-and-collect branch density; competes with Williams for trade plumbing and heating purchases from a broader hardware base.
• Wolseley UK: Large UK plumbing, heating and climate solutions distributor serving trade and commercial customers; broader product portfolio but directly competes in trade plumbing and heating supply.
• Toolstation: UK trade and DIY multi-category supplier with extensive branch network and trade account offering; competes with Williams on trade plumbing sundries and convenience-driven purchasing.
• Travis Perkins (Plumbing & Heating division): UK's largest builders' merchant group with significant plumbing and heating exposure; broader portfolio than Williams but overlaps heavily in trade plumbing and heating supply.

Direct peers

• Graham The Plumbers' Merchant: UK national plumbing and heating trade merchant with branches and online ordering aimed at professional installers; competes head-to-head with Williams on trade pricing, range and branch-based fulfilment.
• Plumbase: UK trade-only plumbing and heating merchant with a national branch footprint serving professional installers; directly comparable product range, trade account model and delivery proposition.
• PTS (Plumbing Trade Supplies): UK national plumbing trade supplier with branches and a strong trade account offering; serves the same plumbing and heating installer customer base as Williams.
• City Plumbing Supplies: UK national plumbing and heating merchant with a large branch network and trade customer focus; directly competes with Williams for the same trade plumber and heating engineer segment via branches and e-commerce.

Regional players

• JDP (John Davidson Pipes): UK civils and plumbing merchant with regional branch coverage; comparable in trade plumbing supply and branch-based fulfilment though with a stronger drainage and civils tilt.

Market position

Customer concentration

• Xx.com/Williams_Co
• Facebookfacebook.com/williamsco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams Trade Supplies