SunRise

What SunRise does

SunRise (legal name: Sunrise ABA At Home Therapy Services) is a privately held Applied Behavior Analysis (ABA) therapy provider founded in 2021 and headquartered in Novato, California, with 51-100 employees. The company serves children with autism and their families, delivering evidence-based behavioral intervention through Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs). Its therapeutic approach is differentiated by a stated neurodiversity-affirming, play-based model rather than deficit-based framing, and clinical work is grounded in standardized assessment instruments including VB-MAPP, ABLLS, and PEAK.

The service portfolio spans 1:1 clinic-based ABA therapy, in-home ABA, caregiver coaching, social skills groups, behavioral assessments, IEP and school-based support, AAC and communication support, and collaboration with other professionals. Operations span four states (California, Oregon, Washington, and Tennessee) with 11-plus clinic and service locations, including a Portland center, a San Jose center, and a Sacramento/Yuba center scheduled to open in April 2026. The go-to-market motion is sales-led and insurance-reimbursed: prospective families complete an intake questionnaire, undergo a prescreener and BCBA assessment, have benefits verified, and then receive therapy after insurance authorization.

Revenue is generated primarily through insurance reimbursement from 100-plus insurance providers and all state-specific Managed Care Organizations (MCOs) in operating states; pricing is not publicly disclosed and is contractually negotiated with payers. The company has no disclosed funding rounds, no institutional ownership, no acquisitions, and no AI-driven technology layer; growth to date appears to be internally financed and reinvested.

Name

SunRise

Legal name

Sunrise ABA At Home Therapy Services

Website

https://sunriseaba.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

SunRise (Sunrise ABA) is a privately held ABA therapy provider serving children with autism across California, Oregon, Washington, and Tennessee, delivering evidence-based, neurodiversity-affirming clinic, in-home, and school-based services reimbursed through 100-plus insurance providers.

Ownership category

akta.pro rank

Product category

Behavioral Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (611710)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

ABA Therapy Providers (Clinic-Based) (EDAKAHAA)

akta.pro secondary industries

ABA Therapy Providers (Home-Based) (EDAKAHAB), ABA Therapy Providers (School-Based) (EDAKAHAC), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG)

Keywords

• ABA therapy services
• Autism behavioral therapy
• Caregiver coaching
• Behavioral assessments
• Special education support

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ABA Therapy Services: Sunrise ABA generates revenue through the provision of Applied Behavior Analysis (ABA) therapy services billed to insurance providers. Services are provided in various settings including clinics, in-home, and school environments. The company accepts over 100 insurance providers and all state-specific MCOs, indicating a primarily insurance-reimbursed revenue model where services are authorized after assessment and delivered according to individualized treatment plans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunrise ABA delivers Applied Behavior Analysis (ABA) therapy and related support services for children with autism, including 1:1 clinic-based therapy, in-home therapy, school-based and IEP support, caregiver coaching, social skills groups, behavioral assessments (VB-MAPP, ABLLS, PEAK), and AAC/communication support. Services are delivered by Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs) under a neurodiversity-affirming, evidence-based care model and are reimbursed through 100+ insurance providers and state MCOs.

Product overview

Sunrise ABA is a neurodiversity-affirming ABA therapy service provider offering a unified suite of services for children with autism. The core offering includes 1:1 ABA therapy in clinics, in-home ABA therapy, caregiver coaching and support, social skills groups, IEP and school-based support, behavioral assessments, AAC and communication support, and collaboration with other professionals. All services are delivered by a team of Board Certified Behavior Analysts (BCBAs), Registered Behavior Technicians (RBTs), and certified therapists using evidence-based, data-driven practices. The company operates across multiple states including California, Oregon, Washington, and Tennessee, with services tailored to meet each child's individual needs, interests, and goals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Measurable skill development tracked through VB-MAPP, ABLLS, and PEAK assessments with data-driven progress monitoring

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BlueSprig Pediatrics: PE-backed national ABA provider operating clinic-based centers across multiple U.S. regions with a focus on pediatric autism therapy. Closely comparable to Sunrise on service delivery model, target population, and multi-state growth strategy.
• LEARN Behavioral: National ABA provider operating clinic, home, and school-based services across the U.S. with a strong footprint in several states overlapping Sunrise's markets. Comparable in service breadth, BCBA staffing model, and payer-reimbursed revenue.
• Behavioral Innovations: Multi-state ABA provider operating clinic centers across the South and Midwest with home-based services in select markets. Comparable to Sunrise in clinic-led delivery model, insurance-reimbursed revenue, and pediatric autism focus.
• Kadiant: West Coast-focused ABA therapy provider operating clinic and home-based services in California, Oregon, and Washington. Directly competes with Sunrise in its core California Bay Area, Portland, and Seattle markets.
• Acorn Health: Multi-state ABA therapy provider operating clinic-based centers across the Midwest, Mid-Atlantic, and Southeast. Comparable to Sunrise in pediatric autism focus, BCBA-led care, and multi-state expansion strategy.
• Autism Learning Partners: ABA therapy provider offering home, school, and community-based services for children with autism across the western and central U.S. Direct overlap with Sunrise on home-based delivery, BCBA clinical model, and payer-driven revenue model.
• Hopebridge: Multi-state ABA and autism services provider operating clinic-based and home-based programs across the Midwest, South, and Mid-Atlantic. Direct competitor to Sunrise in the multi-modality, multi-state ABA delivery model serving pediatric autism populations.
• Centria Healthcare: National ABA therapy provider delivering clinic, home, and school-based services to children with autism across numerous states. Competes head-to-head with Sunrise in payer-contracted, BCBA-led autism services at similar scale.
• Trumpet Behavioral Health: ABA therapy provider delivering clinic, home, and school-based services to children with autism, now part of a larger national platform. Comparable to Sunrise on multi-setting delivery model and BCBA clinical oversight.

Broad incumbents

• CARD (Center for Autism and Related Disorders): One of the largest national ABA providers, operating hundreds of centers under the CARD and Cortex Health brands. Broader scale and wider geographic footprint than Sunrise, but overlapping service offering in clinic-based ABA therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunRise