Roxor Gaming

What Roxor Gaming does

Roxor Gaming is a game development studio founded in 2019 and based in London, United Kingdom, that develops online casino gaming content, including slot games, poker games, and related titles for real money gaming (RMG) markets. It operates as a private company and employs an estimated 101–250 people. Roxor Gaming develops content aimed at online casino and gaming operators seeking engaging titles for their platforms.

Roxor Gaming operates as a brand and studio within Aristocrat Interactive's Content & Aggregation segment, one of three major content brands in that portfolio alongside the Aristocrat brand and Wizard Games Studio. Collectively this portfolio comprises more than 440 titles, including fan favorites such as Buffalo and Timberwolf that are being adapted from established land-based gaming brands for online play. Aristocrat Interactive is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a company publicly listed on the Australian Securities Exchange.

The business model centers on developing casino gaming content that is distributed to online casino operators in regulated markets globally through Aristocrat Interactive's content aggregation platform. Go-to-market, marketing, and distribution are managed at the parent-company level via direct enterprise sales, the corporate website, LinkedIn, and industry events. No independent pricing, revenue mechanics, or standalone financial details for Roxor Gaming are publicly disclosed; the studio functions as a content contributor within Aristocrat Interactive's broader RMG offering, which also spans iGaming & Sports, Customer Experience Solutions, and iLottery segments.

Name

Roxor Gaming

Legal name

Roxor Gaming

Website

https://roxorgaming.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Roxor Gaming is a London-based online casino game development studio, operating as a content brand within Aristocrat Interactive's Content & Aggregation segment, producing slots and casino titles distributed to online real money gaming operators in regulated markets globally.

Ownership category

akta.pro rank

Product category

Online Casino Gaming Content

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Online casino games
• Slot game development
• IGaming content
• Real money gaming content
• Casino game studio

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Roxor Gaming develops online casino gaming content, including slot games, poker games, and other casino titles, for online real money gaming (RMG) operators. The studio operates as one of three major content brands within Aristocrat Interactive's Content & Aggregation segment, contributing titles to a portfolio of more than 440 games distributed to licensed operators in regulated markets worldwide. Its catalog leverages recognizable land-based gaming IP such as Buffalo™ and Timberwolf™, which are reimagined for online play.

Product overview

Roxor Gaming is a sub-brand and game studio operating under Aristocrat Interactive's Content & Aggregation segment. It is part of a portfolio of more than 440 titles spanning brands from Aristocrat, Wizard Games™ Studio, and Roxor™ Gaming. These game titles are distributed through Aristocrat Interactive's iGaming and content aggregation platforms to regulated online real money gaming (RMG) markets. Roxor Gaming titles are among the fan favorites including Buffalo™, Timberwolf™, and other casino games being reimagined for the online world.

Differentiator

Problem solved

Functional benefit

Products and services

• Roxor Gaming Online Casino Game Portfolio

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pragmatic Play: One of the largest independent online casino content studios, shipping slots and live casino at a high cadence to global regulated operators. Directly comparable to Roxor in product, customer base, and aggregation-led distribution model.
• Wizard Games: Sister studio brand within Aristocrat Interactive's Content & Aggregation segment. Produces online slot content for the same operator customers via the same aggregation platform, making it the closest functional peer to Roxor.
• Evolution (Evolution Gaming): Global leader in live dealer and online slots (incl. NetEnt, Red Tiger). Competes head-to-head with Roxor for operator lobby placements across regulated iGaming markets.
• Play'n GO: Independent online casino content studio with a strong slot catalog (e.g., Book of Dead) distributed globally via direct and aggregator partnerships. Comparable in product scope and operator focus to Roxor.
• Yggdrasil Gaming: Slot-focused online casino studio with proprietary mechanics (e.g., GEMs) distributed through its own aggregation network. Overlaps with Roxor in slots product and tier-1 operator relationships.
• ELK Studios: Boutique-to-mid-size online slots studio with comparable headcount scale and a focus on differentiating math models. Acquired by a major supplier (Light & Wonder), illustrating the consolidation path typical for Roxor's peer set.
• Microgaming (Apricot Investments): Long-standing iGaming content brand with a large progressive-jackpot slots portfolio and operator-direct distribution. Comparable to Roxor in catalog depth and regulated-market focus.

Broad incumbents

• Playtech: Large public iGaming platform and content provider with a broad slots portfolio plus PAM/sportsbook. Overlaps with Roxor's slot business but at vastly greater scale and breadth.
• IGT (International Game Technology): Major land-based and digital gaming supplier, including online casino content derived from legacy IP — directly parallel to Roxor's 'reimagine land-based hits for online' thesis.
• Light & Wonder: Diversified gaming and iGaming content/supplier group (parent of ELK Studios). Competes broadly with Aristocrat Interactive — and therefore with Roxor — for online slot content and platform deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxor Gaming