Rose Medical Center

What Rose Medical Center does

Rose Medical Center, operating as HCA HealthONE Rose, is a 422-bed acute care destination hospital located at 4567 E 9th Ave in Denver, Colorado. Founded in 1949 and wholly owned by HCA Healthcare, Inc. (NYSE: HCA), the hospital provides the full spectrum of acute care services — including obstetrics and labor-and-delivery, women's health, orthopedics and joint replacement, cardiology (cath lab, AFib, chest pain, heart failure), bariatric surgery, oncology, neurology, emergency care, and physical therapy/rehabilitation — and is positioned as Denver's 'Baby Hospital,' delivering more babies than any other hospital in the city. The hospital operates under a portfolio of clinical brands — Rose Women's Hospital and Rose Babies — and supports patients through the MyHealthONE patient portal (web and native mobile apps), online appointment registration, and a nurse consultation hotline.

The hospital's underlying technology stack centers on conventional clinical capabilities: robotic-assisted surgery, comprehensive diagnostic imaging, and integrated electronic health records surfaced through the MyHealthONE portal. Its revenue model is fee-for-service acute care, billed across insurance, Medicare/Medicaid, and self-pay channels with pay-as-you-go billing and quote-based pricing that varies by service line, acuity, and patient coverage; the hospital publishes price-transparency files and offers a discounted-care financial assistance program. Patient acquisition runs through a sales-led motion anchored by 1,074 affiliated physicians, a 24/7 emergency department, the nurse consultation hotline, online registration, and regional brand-driven marketing.

Rose is owned by HCA Healthcare (NYSE: HCA), the largest U.S. for-profit hospital operator with reported FY2024 revenue of $71.0 billion, and the hospital itself is part of HCA HealthONE, HCA's Colorado regional division. Through HCA, Rose accesses shared back-office, supply chain, recruiting, and clinical best-practice infrastructure. Stand-alone hospital financials are not publicly disclosed. Rose competes on the basis of an unusually deep regulatory moat — Magnet designation since 2017, consecutive Leapfrog 'A' safety grades (the only Colorado hospital with that record), MBSAQIP Bariatric Center accreditation, multiple American College of Cardiology accreditations, and The Joint Commission Primary Stroke Center and advanced orthopedic certifications — and on its 70-year Denver brand.

Name

Rose Medical Center

Legal name

HCA Healthcare, Inc.

Website

https://rosemed.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rose Medical Center (HCA HealthONE Rose) is a 422-bed acute care hospital in Denver, CO, wholly owned by HCA Healthcare. It serves Colorado and international patients across maternity, orthopedics, cardiology, bariatric, oncology, neurology, and emergency care, anchored by Magnet nursing credentials and consecutive Leapfrog 'A' safety grades.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from inpatient and outpatient medical services, emergency care, surgical procedures, diagnostic testing, and treatment programs. Services are billed through insurance, Medicare/Medicaid, and self-pay based on patient coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Rose Medical Center (HCA HealthONE Rose) is a 422-bed acute care hospital in Denver, Colorado, providing inpatient and outpatient medical services across women's health, labor and delivery, orthopedics, cardiology, oncology, neurology, emergency care, surgery, weight loss/bariatric treatment, infusion therapy, and physical therapy and rehabilitation. The hospital operates as a destination facility under HCA Healthcare's HCA HealthONE Colorado division, supported by the MyHealthONE patient portal for records access, scheduling, and bill payment.

Product overview

HCA HealthONE Rose operates as a comprehensive hospital system offering multiple specialty services. The flagship 422-bed hospital provides acute care across cardiology, emergency, gastroenterology, oncology, orthopedics, neurology, and surgery. Key sub-brands include Rose Women's Hospital for gender-specific care, Rose Babies for labor and delivery (the most popular in Denver), and an accredited bariatric/weight loss program. Patient-facing technology includes the MyHealthONE portal and mobile app, enabling health record access, appointment scheduling, bill payment, and care coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Rose Women's Hospital: Specialized women's healthcare services including gynecology, pregnancy, breast health, cancer treatment, and heart health.
• Rose Babies

Products and services

• HCA HealthONE Rose Hospital A 422-bed destination acute care hospital in Denver, Colorado, providing comprehensive inpatient and outpatient medical services across women's care, orthopedics, cardiology, oncology, neurology, gastroenterology, emergency care, surgery, weight loss, infusion therapy, wound care, and physical therapy/rehabilitation. Part of the HCA Healthcare network via HCA HealthONE.
• Rose Women's Hospital Specialized women's healthcare sub-brand offering gynecology, pregnancy care, breast health, cancer treatment, and gender-specific heart care for women across all life stages.
• Rose Babies - Labor and Delivery Denver's leading labor and delivery service line, recognized for delivering more babies than any other Denver hospital for over 70 years; provides prenatal, labor, delivery, and postpartum care.
• Weight Loss Surgery Program Nationally recognized MBSAQIP Accredited Bariatric Center of Excellence offering both surgical bariatric procedures and non-surgical medically supervised weight management for patients with obesity and weight-related conditions.
• MyHealthONE Patient Portal Secure patient portal (web and mobile app) enabling patients to view health records, lab results, physician notes, and imaging reports; schedule follow-up appointments; share health information with caregivers; and pay bills online.
• Cardiology and Heart & Vascular Care Comprehensive cardiology service offering diagnostic testing, interventional cardiac catheterization, electrophysiology, cardiac surgery, and vascular care for patients with heart disease, arrhythmias, and vascular conditions.
• Emergency Care Services 24/7 emergency department providing trauma care, stroke intervention (as a Joint Commission Primary Stroke Center), chest pain assessment (as an ACC Chest Pain Center), and treatment for acute medical emergencies.
• Orthopedic and Spine Care

Quantifiable outcome

• Only hospital in Colorado to earn 'A' safety grade by Leapfrog every year since program inception
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HCA HealthcarecoreStrategic or Co-development PartnerHCA HealthONE Rose is owned and operated as part of the HCA Healthcare system, benefiting from global resources, best practices, and integrated care networks. This partnership provides access to HCA Healthcare's research, technology platforms, and operational expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• UCHealth: UCHealth operates University of Colorado Hospital on the Anschutz Medical Campus and is one of Rose's principal acute-care competitors in the Denver metro. Both compete on tertiary specialty services, academic-quality care, and destination patient flow across Colorado and the broader Rocky Mountain region.
• HealthONE Presbyterian/St. Luke's Medical Center: Sister HCA HealthONE hospital in central Denver offering similar acute and tertiary services. Operates within the same HCA HealthONE network and competes with Rose for shared physicians, employed medical staff, and HCA system-level capital allocation.
• Swedish Medical Center (HCA HealthONE): Another HCA HealthONE hospital in the Denver metro (Englewood), providing comparable acute care, trauma, and specialty services. Operates within the same parent system, sharing back-office, IT, and clinical resources with Rose.
• Sky Ridge Medical Center (HCA HealthONE): Lone Tree-based HCA HealthONE sister hospital, growing acute-care competitor in the south Denver metro. Shares system brand and operating model with Rose, with overlapping women's services, orthopedics, and emergency care offerings.
• Saint Joseph Hospital (Intermountain Health / SCL Health): Acute-care hospital in central Denver operated by Intermountain Health following the SCL Health merger. Competes directly with Rose for tertiary care, women's services, and emergency volume in the central Denver service area.
• Denver Health: Denver's primary public safety-net hospital system and academic Level I trauma center. A core Denver-metro peer competing on emergency, trauma, and complex acute cases, with a different payer mix (high Medicaid/self-pay) than Rose.
• North Suburban Medical Center (HCA HealthONE): HCA HealthONE hospital in Thornton, CO serving the north Denver metro. Operates within the same HCA network as Rose, sharing back-office functions and competing in adjacent suburban acute-care markets.

Broad incumbents

• Centura Health: Large statewide Colorado health system operating multiple acute-care hospitals across the Denver metro and broader region. Direct competitor on many service lines Rose offers, with broader geographic coverage in surrounding suburbs and mountain communities.
• CommonSpirit Health (St. Anthony Hospital): CommonSpirit operates St. Anthony Hospital and other Colorado facilities through its Centura and direct operations. A broad incumbent competitor with overlapping acute-care, cardiac, and orthopedic service lines across the Denver metro.
• HCA Healthcare (Parent / Enterprise Peer): Parent company of Rose Medical Center and the HCA HealthONE Colorado division. NYSE-listed (HCA) parent comparator that defines the strategic, capital, and brand context in which Rose operates and is the most direct enterprise-level benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rosemedical
• YouTubeyoutube.com/channel/UCD3UbVO9shXZwjJrKCL3MYQ
• Facebookfacebook.com/RoseMedicalCenter
• LinkedInlinkedin.com/company/rose-medical-center

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Medical Center