RealCount

What RealCount does

RealCount is presented in the input as a real-estate-focused CPA and outsourced accounting practice serving investors, builders, and real estate agents with tax strategy, outsourced bookkeeping, CFO/controller, and accounting services. The underlying entity in the structured data is KeepingCount, LLC, a privately held US outsourced accounting firm that extends RealCount's proposition across multiple verticals. The firm operates three integrated service lines: (1) Accounting Services — outsourced bookkeeping and financial record maintenance intended to keep books 'up-to-date and accurate' for management decisions; (2) Advisory Services — fractional CFO and Controller engagements positioned as 'guru-level' financial guidance for planning and performance optimization; and (3) Platform Technologies — consulting-led selection and implementation of accounting platforms including QuickBooks and Sage Intacct. Technology is not proprietary; the stack is built on standard SMB accounting software with no APIs, SDKs, or listed AI capabilities.

The firm claims 355 years of combined accounting team experience, $250M+ in annual client revenues under management, and coverage of 18+ industry verticals — among them construction, consumer products, professional services, real estate, life sciences, and vacation rentals. Customer segmentation is vertical-based; no named customer logos, deal sizes, or revenue mix are disclosed. The pricing model is quote-based custom engagement with no public price list. Go-to-market is direct B2B: a website with multiple 'Book a Call' CTAs, a content-marketing resources hub with whitepapers, case studies, blogs and infographics, and an email newsletter capture — no paid media, partner channel, or events program is disclosed. Geography is continental US; firmographic data cites LLC status, no parent company, no subsidiaries, no funding rounds, and growth narrative is anchored to 'strong partnerships and strategic acquisitions' with no transaction detail.

Name

RealCount

Legal name

KeepingCount, LLC

Website

https://realcount.com

Company type

Private

Operating status

Operating

Short description

RealCount is an outsourced accounting, tax, and fractional CFO firm serving real estate investors, builders, and agents; its underlying entity KeepingCount, LLC extends these services across 18+ verticals including construction, life sciences, and vacation rentals in the continental US.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

RealCount provides outsourced accounting and financial management services for U.S.-based businesses. Its offering combines ongoing bookkeeping and financial record maintenance, CFO/Controller-level advisory guidance for strategic decision-making, and technology consulting to select and implement platforms such as QuickBooks and Sage Intacct. Services are tailored across industry verticals including construction, consumer products, professional services, real estate, life sciences, and vacation rentals.

Product overview

KeepingCount is an outsourced accounting firm offering a unified suite of services consisting of three core components: Accounting Services (bookkeeping and financial record maintenance), Advisory Services (CFO/Controller-level strategic guidance), and Platform Technologies (software selection and implementation support for QuickBooks and Sage Intacct). The firm serves clients across multiple industry verticals including construction, consumer products, professional services, real estate, life sciences, and vacation rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services Outsourced bookkeeping service maintaining up-to-date accurate books, helping clients understand and optimize financial performance, and shortening the path to profit by maximizing cash flow. Targeted at business clients seeking outsourced financial record maintenance.
• Advisory Services Guru-level financial guidance provided by seasoned advisors stepping in as CFO or Controller, helping clients optimize current performance and plan for future growth. Aimed at business leaders needing fractional executive financial leadership.
• Platform Technologies Technology consulting service that helps clients select and implement the right accounting software, including QuickBooks, Sage Intacct, or other platforms, to streamline accounting and operational processes. Targeted at clients needing software selection and implementation support.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pilot: Pilot is a venture-backed outsourced bookkeeping, accounting, and CFO services firm serving startups and SMBs. It is a direct peer because it competes head-to-head for the same mid-market client with a bundled bookkeeping-plus-advisory offering delivered through QuickBooks Online.
• Bookkeeper360: Bookkeeper360 is an outsourced accounting and CFO advisory firm built on Xero and QuickBooks that serves SMB and mid-market clients across multiple verticals. It is a direct peer because of the same vertical-specialized, bundled bookkeeping-plus-advisory model targeting US-based growth companies.
• Botkeeper: Botkeeper provides automated bookkeeping combined with human accountant support, with deep QuickBooks and Sage Intacct integrations. It is a direct peer because it targets the same outsourced accounting buyer with a tech-enabled, software-integrated delivery model that mirrors KeepingCount's platform technologies pillar.
• Ignite Spot Business Solutions: Ignite Spot is an outsourced bookkeeping, accounting, and CFO services firm serving SMBs and mid-market companies in the US. It is a direct peer because it offers the same three-pillar value proposition (bookkeeping, controller/CFO advisory, software platform support) to a similar client base.
• 1-800Accountant: 1-800Accountant is a national outsourced accounting, bookkeeping, tax, and advisory firm serving small businesses across the US. It is a direct peer because of overlapping bookkeeping, tax strategy, and CFO-level advisory services aimed at SMBs and entrepreneurs.
• Bélay: Bélay is a US-based virtual staffing and outsourced services firm that includes bookkeeping, CFO, and controller services alongside executive assistance. It is a direct peer in the fractional CFO / outsourced finance services category that KeepingCount serves.
• CFO Share: CFO Share is a fractional CFO and outsourced controller firm serving small and mid-sized US businesses. It is a direct peer because its core offering — part-time CFO/Controller advisory for growing companies — is essentially the Advisory Services pillar KeepingCount promotes.

Broad incumbents

• BDO USA: BDO USA is a Top-10 national accounting and advisory firm offering audit, tax, outsourced accounting, and CFO advisory across multiple industries. It is a broad incumbent peer because it competes with KeepingCount for mid-market outsourced finance mandates but operates at materially larger scale and scope.
• RSM US: RSM US is the US member of RSM Global, a major middle-market accounting and advisory firm with outsourced finance, CFO advisory, and industry-specialized services. It is a broad incumbent peer that overlaps with KeepingCount's mid-market, multi-vertical outsourced accounting positioning but at significantly greater scale.

Emerging players

• Paro: Paro is an AI-powered marketplace that matches companies with fractional finance and accounting experts (CFO, controller, bookkeeper). It is an emerging player peer because it targets the same fractional outsourced finance buyer via a talent-matching model that competes for the advisory wallet KeepingCount pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/realcountllc
• Facebookfacebook.com/realcountllc
• LinkedInlinkedin.com/company/realcountllc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RealCount