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Pethealth

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uuid000dz8y

Namestring
Pethealth
Legal namestring
Pethealth Inc.
Websiteurl
pethealthinc.com
Company typeenum
Private
Founded yearint
1998
Descriptiontext

Pethealth Inc. is a privately held, Oakville-headquartered animal management software and pet services company operating across Canada, the United States, and the United Kingdom. Founded in 1998, the company operates North America's largest RFID companion animal microchip registry (28 million pets registered) and a lost pet recovery database of more than 10 million pets, integrated through the 24Pet brand family (24Pet, 24Petwatch, 24Petconnect, 24Petcare). Its core software platforms — PetPoint and Chameleon — serve 2,000+ animal welfare organizations with workflow, data management, and reporting tools, while the PetPoint Report functions as a widely cited industry data source.

Pethealth's revenue model spans five streams: pet insurance (PetProtect/Petpals Direct in the UK; Crum & Forster Pet Insurance Group in North America), RFID microchip identification and database subscriptions, shelter management SaaS, lost pet recovery services (24Petwatch, with 625,000+ pets reunited), and pet pharmacy and specialty retail in the UK through VioVet Ltd (35,000+ products) and Berriewood Pet Supplies. Distribution combines direct enterprise sales to shelters, direct-to-consumer insurance and microchip registration, veterinary referral networks, and e-commerce. Pricing details are not publicly disclosed.

In October 2022, JAB Holdings BV acquired Pethealth (together with Crum & Forster Pet Insurance Group) from Fairfax Financial Holdings for $1.15 billion, operating it under Independence Pet Group as part of a full-stack pet insurance platform. The company employs 251-500 staff across offices in Oakville, Rolling Meadows (IL), Redhill (Surrey), and Luton (Bedfordshire), and currently shows no documented AI/ML capability development despite holding large-scale proprietary pet and shelter datasets.

Short descriptiontext

Pethealth Inc. is an Oakville-based provider of animal management software, the largest North American RFID microchip registry (28M pets), pet insurance, and shelter SaaS serving 2,000+ animal welfare organizations and pet owners across Canada, the US, and the UK.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersOakville, Canada
HQ citystring
Oakville
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
animal management software, pet insurance products, RFID microchip identification, shelter management software, veterinary supply retail
Industry3 codes
1FSAJAKAG
CodeFSAJAKAGPrimaryYes
2CRAOAKAD
CodeCRAOAKADPrimaryNo
3CRALAHAB
CodeCRALAHABPrimaryNo
NAICS code2 codes
  • 459910
  • 45991
Product category
Animal Management Software and Pet Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Pet Insurance
TypeSubscription Recurring
Description

Pet health insurance products for cats and dogs, including offerings under Pet Protect and Petpals Direct brands in the UK, as well as Crum & Forster Pet Insurance Group operations in North America

pethealthinc.com
2RFID Microchip Identification & Database Services
TypeSubscription Recurring
Description

Sale of RFID microchips and registration/database services for companion animals, operating the largest North American microchip registry

pethealthinc.com
3Shelter Management Software
TypeSubscription Recurring
Description

Software-as-a-service platform providing data management and reporting capabilities to licensed animal welfare groups, increasing operational efficiency and reducing costs

pethealthinc.com
4Pet Pharmacy & Retail (UK)
TypeTransaction Fee
Description

Online pet supply retail through VioVet Ltd, one of the UK's largest veterinary supply retailers offering over 35,000 products, and Berriewood Pet Supplies wholesale operations

pethealthinc.com
5Lost Pet Recovery Services
TypeSubscription Recurring
Description

Lost pet reunification services through 24Petwatch brand, with over 625,000 lost pets reunited through recovery database and microchip integration

pethealthinc.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 9 records shown
124Pet
Description

Integrated group of platforms, services, products and people committed to connecting pets with loving families, protecting them and helping keep them happy, healthy and home.

pethealthinc.com
+8 more records
Core offering1 text field

Pethealth provides animal management software (PetPoint and Chameleon shelter management platforms), RFID microchip identification products and database/registry services for companion animals, pet health insurance under multiple brands (Pet Protect, Petpals Direct, Crum & Forster Pet Insurance Group), and online veterinary supply retail through VioVet in the UK. The company operates North America's largest pet microchip registry with 28 million registered pets and a lost pet recovery database of more than 10 million pets, serving animal welfare organizations, veterinarians, and pet owners across Canada, the United States, and the United Kingdom.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 625,000+ lost pets reunited through recovery services
+3 more records
Product overview1 text field

Pethealth Inc. is a multi-brand platform company providing animal management software, RFID microchip identification and lost pet recovery services, database-related services for companion animals, and pet health insurance. The portfolio operates as a platform-plus-modules architecture, anchored by the PetPoint and Chameleon shelter management software platforms, the 24Pet brand family (24Petwatch, 24Petconnect, 24Petcare) for pet insurance, protection, and recovery, the UK-focused PetProtect/Petpals Direct insurance brands, VioVet for pet pharmacy and retail, and RFID microchip products with a registry of 28 million registered pets. The company serves animal welfare organizations, veterinarians, and pet owners across Canada, the United States, and the United Kingdom.

Product and service10 records
1PetPoint
CategoryAnimal Management Software
Description

Shelter management software platform for animal welfare organizations to manage workflow, data, and reporting across their operations.

2Chameleon
CategoryAnimal Management Software
Description

Shelter management software platform for animal welfare organizations offering sophisticated operational management capabilities.

3RFID Companion Animal Microchips
CategoryPet Identification Hardware
Description

RFID microchip products for companion animal identification, sold through shelters and veterinary clinics and registered in North America's largest pet microchip registry (28M+ pets).

4PetProtect (Pet Protect)
CategoryPet Insurance
Description

Market-leading UK pet insurance solutions for cats and dogs, distributed by Pet Protect Limited.

5Petpals Direct
CategoryPet Insurance
Description

UK pet insurance brand for cats and dogs offered alongside Pet Protect under Pet Protect Limited.

6Pethealth Pet Insurance (Crum & Forster Pet Insurance Group)
CategoryPet Insurance
Description

Pet health insurance sold across Canada, the US, and the UK via Crum & Forster Pet Insurance Group and PTZ Insurance Agency.

7VioVet
CategoryPet Pharmacy and Retail
Description

UK online veterinary supply retailer with over 35,000 products, named number one online retailer of pet food and medication in the UK by Trustpilot.

824Petwatch Lost Pet Recovery
CategoryLost Pet Recovery Services
Description

Direct-to-consumer lost pet recovery and microchip registration service with over 625,000 lost pets reunited.

924Petconnect Online Adoption Platform
CategoryAnimal Welfare Technology Platform
Description

Online platform for shelter adoptions and lost pet registrations, featuring adoptable shelter pets.

10Berriewood Pet Supplies
CategoryPet Supply Wholesale
Description

UK specialty pet supply wholesale operation.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries4 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pethealth

Animal Management Software and Pet Servicespethealthinc.com

Pethealth Inc. is an Oakville-based provider of animal management software, the largest North American RFID microchip registry (28M pets), pet insurance, and shelter SaaS serving 2,000+ animal welfare organizations and pet owners across Canada, the US, and the UK.

What Pethealth does

Pethealth Inc. is a privately held, Oakville-headquartered animal management software and pet services company operating across Canada, the United States, and the United Kingdom. Founded in 1998, the company operates North America's largest RFID companion animal microchip registry (28 million pets registered) and a lost pet recovery database of more than 10 million pets, integrated through the 24Pet brand family (24Pet, 24Petwatch, 24Petconnect, 24Petcare). Its core software platforms — PetPoint and Chameleon — serve 2,000+ animal welfare organizations with workflow, data management, and reporting tools, while the PetPoint Report functions as a widely cited industry data source.

Pethealth's revenue model spans five streams: pet insurance (PetProtect/Petpals Direct in the UK; Crum & Forster Pet Insurance Group in North America), RFID microchip identification and database subscriptions, shelter management SaaS, lost pet recovery services (24Petwatch, with 625,000+ pets reunited), and pet pharmacy and specialty retail in the UK through VioVet Ltd (35,000+ products) and Berriewood Pet Supplies. Distribution combines direct enterprise sales to shelters, direct-to-consumer insurance and microchip registration, veterinary referral networks, and e-commerce. Pricing details are not publicly disclosed.

In October 2022, JAB Holdings BV acquired Pethealth (together with Crum & Forster Pet Insurance Group) from Fairfax Financial Holdings for $1.15 billion, operating it under Independence Pet Group as part of a full-stack pet insurance platform. The company employs 251-500 staff across offices in Oakville, Rolling Meadows (IL), Redhill (Surrey), and Luton (Bedfordshire), and currently shows no documented AI/ML capability development despite holding large-scale proprietary pet and shelter datasets.

Pethealth firmographics

Firmographics
Name
Pethealth
Legal name
Pethealth Inc.
Website
https://pethealthinc.com
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
251–500 employees
Short description
Pethealth Inc. is an Oakville-based provider of animal management software, the largest North American RFID microchip registry (28M pets), pet insurance, and shelter SaaS serving 2,000+ animal welfare organizations and pet owners across Canada, the US, and the UK.
Ownership category
akta.pro rank

Where Pethealth is headquartered

Location

Headquarters

HQ city
Oakville
HQ country
Canada
HQ region
North America

Offices4 records

Markets served

Pethealth business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Pet Insurance: Pet health insurance products for cats and dogs, including offerings under Pet Protect and Petpals Direct brands in the UK, as well as Crum & Forster Pet Insurance Group operations in North America
  2. RFID Microchip Identification & Database Services: Sale of RFID microchips and registration/database services for companion animals, operating the largest North American microchip registry
  3. Shelter Management Software: Software-as-a-service platform providing data management and reporting capabilities to licensed animal welfare groups, increasing operational efficiency and reducing costs
  4. Pet Pharmacy & Retail (UK): Online pet supply retail through VioVet Ltd, one of the UK's largest veterinary supply retailers offering over 35,000 products, and Berriewood Pet Supplies wholesale operations
  5. Lost Pet Recovery Services: Lost pet reunification services through 24Petwatch brand, with over 625,000 lost pets reunited through recovery database and microchip integration

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Pethealth product offering

Product offering

Core offering

Pethealth provides animal management software (PetPoint and Chameleon shelter management platforms), RFID microchip identification products and database/registry services for companion animals, pet health insurance under multiple brands (Pet Protect, Petpals Direct, Crum & Forster Pet Insurance Group), and online veterinary supply retail through VioVet in the UK. The company operates North America's largest pet microchip registry with 28 million registered pets and a lost pet recovery database of more than 10 million pets, serving animal welfare organizations, veterinarians, and pet owners across Canada, the United States, and the United Kingdom.

Product overview

Pethealth Inc. is a multi-brand platform company providing animal management software, RFID microchip identification and lost pet recovery services, database-related services for companion animals, and pet health insurance. The portfolio operates as a platform-plus-modules architecture, anchored by the PetPoint and Chameleon shelter management software platforms, the 24Pet brand family (24Petwatch, 24Petconnect, 24Petcare) for pet insurance, protection, and recovery, the UK-focused PetProtect/Petpals Direct insurance brands, VioVet for pet pharmacy and retail, and RFID microchip products with a registry of 28 million registered pets. The company serves animal welfare organizations, veterinarians, and pet owners across Canada, the United States, and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

  • 24Pet: Integrated group of platforms, services, products and people committed to connecting pets with loving families, protecting them and helping keep them happy, healthy and home.
  • 24Petwatch
  • 24Petconnect
  • 24Petcare
  • PetPoint
  • Chameleon
  • PetProtect
  • Petpals Direct
  • VioVet

Products and services

  • PetPoint Shelter management software platform for animal welfare organizations to manage workflow, data, and reporting across their operations.
  • Chameleon Shelter management software platform for animal welfare organizations offering sophisticated operational management capabilities.
  • RFID Companion Animal Microchips RFID microchip products for companion animal identification, sold through shelters and veterinary clinics and registered in North America's largest pet microchip registry (28M+ pets).
  • PetProtect (Pet Protect) Market-leading UK pet insurance solutions for cats and dogs, distributed by Pet Protect Limited.
  • Petpals Direct UK pet insurance brand for cats and dogs offered alongside Pet Protect under Pet Protect Limited.
  • Pethealth Pet Insurance (Crum & Forster Pet Insurance Group) Pet health insurance sold across Canada, the US, and the UK via Crum & Forster Pet Insurance Group and PTZ Insurance Agency.
  • VioVet UK online veterinary supply retailer with over 35,000 products, named number one online retailer of pet food and medication in the UK by Trustpilot.
  • 24Petwatch Lost Pet Recovery Direct-to-consumer lost pet recovery and microchip registration service with over 625,000 lost pets reunited.
  • 24Petconnect Online Adoption Platform Online platform for shelter adoptions and lost pet registrations, featuring adoptable shelter pets.
  • Berriewood Pet Supplies UK specialty pet supply wholesale operation.

Quantifiable outcome

  • 625,000+ lost pets reunited through recovery services
  • +3 more outcomes

Companies that use Pethealth

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Pethealth technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Pethealth partnerships and signals

Strategic signal

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Pethealth competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Pethealth social profiles

Digital presence

Pethealth compliance and trust

Trust signal

Compliance2 records

Pethealth financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pethealth leadership team

Management profile

Number of profiles

Pethealth subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Pethealth funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pethealth M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pethealth

What does Pethealth do?

Pethealth provides animal management software (PetPoint and Chameleon shelter management platforms), RFID microchip identification products and database/registry services for companion animals, pet health insurance under multiple brands (Pet Protect, Petpals Direct, Crum & Forster Pet Insurance Group), and online veterinary supply retail through VioVet in the UK. The company operates North America's largest pet microchip registry with 28 million registered pets and a lost pet recovery database of more than 10 million pets, serving animal welfare organizations, veterinarians, and pet owners across Canada, the United States, and the United Kingdom.

Is Pethealth a public or private company?

Pethealth is a private company. It is classified as private equity controlled and is currently operating.

When was Pethealth founded?

Pethealth was founded in 1998. It employs 251 to 500 people.

Where is Pethealth based?

Pethealth is headquartered in Oakville, Canada, in the North America region.

How does Pethealth make money?

Five revenue lines are on record. Pet Insurance is the primary driver. The others are RFID Microchip Identification & Database Services, shelter Management Software, pet Pharmacy & Retail (UK) and lost Pet Recovery Services.

Does Pethealth have an API?

No public API is recorded for Pethealth.

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Live signals
openPR.comGlobal Pet Microchips Market Size is Expected to Reach USD 490.07 Million by 2026WENKH Research Inc. published a market analysis report projecting the global pet microchips market to grow from $490.07 million in 2026 to $633.27 million by 2033, representing a compound annual growth rate of approximately 3.73%. The report identifies North America as the dominant regional market, estimated at $269 million and accounting for 54.85% of global share in 2026, driven by high pet ownership rates, mature pet humanization trends, and widespread regulatory mandates for microchipping. The competitive landscape analysis lists key market players including Datamars, Allflex, HomeAgain, Bayer, Pethealth, AVID Identification Systems, and Virbac, with the top five manufacturers collectively holding approximately 36% of market share.GlobalpetindustryThese are the investments that boosted the pet industry in 2022The pet industry experienced significant investment and consolidation in 2022, marked by major acquisitions such as JAB Holding Company's $1.4 billion deal with Pethealth and Royal Canin's purchase of Nom Nom for $1 billion. Large corporations including Nestlé, Mars, and Colgate-Palmolive expanded production capacities and acquired new brands to meet rising demand and diversify their portfolios across global markets.MarketScreenerIndependence Pet Group, Inc. agreed to acquire Crum & Forster Pet Insurance Group and Pethealth Inc. from Fairfax Financial Holdings Limited for $1.4 billion.Independence Pet Group, Inc. has agreed to acquire Crum & Forster Pet Insurance Group and Pethealth Inc. from Fairfax Financial Holdings Limited for $1.4 billion. This transaction involves the transfer of pet insurance assets from a diversified financial holding company to a specialized pet industry group.CfinsJAB’s Pet Insurance Business to Acquire Global Pet Insurance Operations of Fairfax Financial, Expanding Its Presence in the Fast-Growing IndustryJAB Holding Company has agreed to acquire all of Fairfax Financial Holdings' interests in its Crum & Forster Pet Insurance Group and Pethealth Inc. operations for a total consideration of $1.4 billion, comprising $1.15 billion in cash and $250 million in seller notes. As part of the strategic partnership, Fairfax will also invest $200 million into JAB's latest consumer fund, JCP V. The transaction is expected to close in the second half of 2022, subject to customary closing conditions.FfnewsJAB’s Pet Insurance Business to Acquire Global Pet Insurance Operations of Fairfax FinancialJAB Holding Company has agreed to acquire the global pet insurance operations of Fairfax Financial, including Crum & Forster Pet Insurance Group and Pethealth Inc., in a transaction valued at $1.4 billion. As part of the deal, Fairfax will invest $200 million in JAB’s consumer fund, while JAB aims to combine these assets into a platform expected to exceed $1.2 billion in gross written premiums by 2023.PR NewswireCrum & Forster Accident & Health Appoints Nicole Bennett New Pethealth Inc. Chief Executive OfficerCrum & Forster Accident & Health has appointed Nicole Bennett as Chief Executive Officer of Pethealth Inc., with the integration deal expected to close by the end of Q4 2020. Pethealth, currently a wholly owned subsidiary of Fairfax Financial Holdings, will become part of Crum & Forster's Accident & Health division, which is also a Fairfax subsidiary, creating the fourth-largest position in the US pet insurance market. Bennett brings 27 years of P&C insurance experience, most recently serving as C&F Chief of Staff, and will retain oversight of C&F's Digital Partners unit while heading Pethealth operations spanning North America and the UK.PR NewswirePethealth Automates Claims Processing to Enhance Customer EngagementBP Logix announced that Pethealth, a provider of management software to North American animal welfare organizations, selected Process Director to automate its claims processing system. Pethealth, which processes 7,000 claims per week, expects a 150% reduction in process time along with labor and printing cost savings. The implementation aims to enhance customer service and reduce processing delays caused by human error.GlobeNewswirePethealth Inc. Acquires Shelter Software VestafyPethealth Inc. acquired Vestafy, a workflow management software for animal welfare, from Zeidman Technologies. Steve Zeidman will rejoin Pethealth as Vice President of Innovation and Research. The acquisition adds Vestafy to Pethealth's product suite.GlobeNewswirePethealth Inc. Partners with UK Pet Retailer VioVetPethealth Inc. acquired VioVet Ltd., a UK online pet supply retailer, expanding its presence in the UK and beyond. VioVet offers over 35,000 pet products and is the number one independently rated online veterinary retailer in the UK. Business at VioVet will continue as usual, with existing customers receiving the same products and service.GlobeNewswireFairfax Completes Acquisition of Pethealth Inc.Fairfax Financial Holdings completed its acquisition of Pethealth Inc. through a plan of arrangement, paying $2.79 in cash per common share and preferred share. Pethealth's common shares will be delisted from the TSX on or about November 18, 2014.