Woohoo
Woohoo (woohoo.in) is an India-only digital gift card marketplace operated by Pine Labs Limited, aggregating 300+ brands on its website and 600+ on its mobile app. It sells physical and e-gift cards to individual consumers for personal occasions and to corporate buyers for bulk employee and client gifting programs.
- Company typePrivate
- Founded2011
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Woohoo does
Woohoo (woohoo.in) is an India-only digital gift card marketplace operated as a wholly-owned consumer brand under Pine Labs Limited, an established Indian fintech. Founded in 2011 and headquartered in Bangalore with a registered office in Gurgaon, the platform aggregates 300+ brand gift cards on its website and 600+ brands on its mobile app, spanning categories including fashion, grocery, travel, jewellery, electronics, food and beverages, entertainment, health and beauty, gaming, and home furnishings. The company sells three core product types: physical gift cards (delivered via BlueDart, Delhivery, DTDC, or India Post with a Rs. 90 handling fee), e-gift cards (delivered instantly via email, SMS, and WhatsApp), and single-use paper gift vouchers.
The platform is built on a standard e-commerce technology stack with a website, mobile app on iOS and Android, and digital delivery infrastructure supporting instant voucher issuance. It is ISO 27001:2013 certified for information security management and offers promotional pricing of 0.5%–20% off via codes such as WOOHOO. Woohoo's go-to-market is direct-to-consumer via its own storefronts, supplemented by a dedicated corporate sales team ([email protected]) handling bulk orders for employee rewards, client gifts, and festive corporate gifting.
Woohoo generates revenue primarily through transaction fees on gift card sales, earning a margin between the discounted price offered to customers and the face value settled with brand partners. The company employs 51–100 staff and serves two primary customer segments: individual consumers purchasing for personal occasions (birthdays, weddings, festivals such as Diwali and Rakshabandhan, and return gifts) and corporate buyers procuring in bulk for employee and client gifting programs. Operating exclusively within India, Woohoo does not currently offer international delivery.
Woohoo firmographics
Firmographics- Name
- Woohoo
- Legal name
- Pine Labs Limited
- Website
- https://woohoo.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Woohoo (woohoo.in) is an India-only digital gift card marketplace operated by Pine Labs Limited, aggregating 300+ brands on its website and 600+ on its mobile app. It sells physical and e-gift cards to individual consumers for personal occasions and to corporate buyers for bulk employee and client gifting programs.
- Ownership category
- akta.pro rank
Woohoo industry classification
Industry- Product category
- Digital Gift Cards
- NAICS
- Greeting Card Publishers (513191)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
- akta.pro secondary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Woohoo is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Woohoo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- Gift Card Sales: Woohoo generates revenue by selling digital gift cards from 300+ partner brands. Customers purchase gift cards at face value or at a discount, and the company earns a margin on each transaction. The platform also offers promotional codes that provide additional savings to customers (typically 5-20% off), which drives customer acquisition and retention while maintaining revenue through volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Gift Card Purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Woohoo product offering
Product offeringCore offering
Woohoo operates an Indian digital gift card marketplace (woohoo.in and mobile app) that aggregates 300+ brand partners on the website and 600+ brands on the app, allowing customers to purchase physical Gift Cards, instant E-Gift Cards, and single-use Gift Vouchers across categories such as fashion, grocery, travel, jewellery, electronics, food & beverages, entertainment, health & beauty, and gaming. The platform serves both individual consumers for personal gifting occasions and corporate buyers for bulk employee rewards and client gifting, with digital delivery via email, SMS, and WhatsApp or physical delivery via courier partners.
Product overview
Woohoo (woohoo.in) is a digital gifting platform operated by Pine Labs Limited, serving as India's largest gift card store with access to over 300 brands (600+ on mobile app). The platform operates as a marketplace with three core product types: Gift Cards (physical cards delivered via courier), E-Gift Cards (instant digital delivery via email/WhatsApp/SMS), and Gift Vouchers (single-use paper vouchers). The platform is complemented by a mobile app offering exclusive app-only deals and an integrated blog. Corporate gifting solutions are available for bulk orders. Products span categories including Fashion & Lifestyle, Grocery, Travel, Jewellery, Electronics, Food & Beverages, Entertainment, Health & Beauty, Home Needs, Home Furnishings, Luxury Brands, Sportswear & Footwear, and Books. The platform enables users to purchase gift cards at discounts and offers promotional codes (like WOOHOO) for additional savings.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Savings of 0.5% to 20% on gift card purchases across various brands
- +1 more outcomes
Companies that use Woohoo
Customer profileSegments2 records
Ideal customer profiles2 records
Woohoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woohoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pine LabscoreWoohoo is owned and operated by Pine Labs Limited. Pine Labs provides the technological infrastructure, brand credibility, and corporate backing for the woohoo.in platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Woohoo competitors and assessment
Company assessmentDirect peers
- Happay: Indian corporate expense, rewards and gifting platform; overlapping B2B incentive and employee rewards use cases that directly compete with Woohoo's corporate gifting motion.
- Qwikcilver Solutions: India-headquartered digital gift card and stored-value platform; acquired by Pine Labs in 2019, so technically a sister brand, but operates a near-identical B2B corporate gifting and bulk voucher business with overlapping issuer relationships.
- GyFTR (by Network18): Indian digital gift voucher marketplace offering gift cards across fashion, travel, F&B and electronics, with both B2C and corporate channels. Closest direct competitor to Woohoo in India's online gift voucher space.
- Giftcards India: Long-standing Indian e-commerce gift card retailer selling physical and digital gift cards across 200+ brands; competes head-to-head with Woohoo for individual consumers in India.
- Vouchagram India: India-based digital gift voucher and corporate rewards platform with a comparable multi-brand catalogue and B2B gifting solutions business.
Broad incumbents
- Blackhawk Network: Global gift card distribution and payments network; a broad incumbent that operates similar multi-brand gift card programs in other geographies and competes for cross-border issuer relationships.
- Flipkart Gift Cards: Flipkart's first-party digital gift card program is a major incumbent in Indian online gifting, leveraging Flipkart's scale and customer base to compete on price and convenience.
- Amazon Pay India: Operates Amazon Pay gift cards as part of a much larger wallet and payments ecosystem; broader scope than Woohoo but directly competes for gifting wallet spend and is referenced as a top brand sold on Woohoo.
- Paytm Gift Vouchers: Paytm offers its own digital gift vouchers within its payments super-app, representing a wallet-driven incumbent in the same India-only digital gift card category as Woohoo.
Emerging players
- Plum (by Zaggle): Indian employee benefits and rewards platform with digital gift card and voucher distribution capabilities; partial overlap with Woohoo's corporate gifting segment, but focused on full-stack benefits administration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Woohoo social profiles
Digital presenceWoohoo compliance and trust
Trust signalCompliance1 record
Woohoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woohoo leadership team
Management profileNumber of profiles
Profiles1 record
Woohoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woohoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woohoo
What does Woohoo do?
Woohoo operates an Indian digital gift card marketplace (woohoo.in and mobile app) that aggregates 300+ brand partners on the website and 600+ brands on the app, allowing customers to purchase physical Gift Cards, instant E-Gift Cards, and single-use Gift Vouchers across categories such as fashion, grocery, travel, jewellery, electronics, food & beverages, entertainment, health & beauty, and gaming. The platform serves both individual consumers for personal gifting occasions and corporate buyers for bulk employee rewards and client gifting, with digital delivery via email, SMS, and WhatsApp or physical delivery via courier partners.
Is Woohoo a public or private company?
Woohoo is a private company. It is classified as corporate owned and is currently operating.
When was Woohoo founded?
Woohoo was founded in 2011. It employs 51 to 100 people.
Where is Woohoo based?
Woohoo is headquartered in Bangalore, India, in the Asia region.
How does Woohoo make money?
One revenue line is on record: gift Card Sales.
Who are Woohoo's main competitors?
Direct peers on record are Happay, Qwikcilver Solutions, GyFTR (by Network18), Giftcards India and Vouchagram India. Broad incumbents are Blackhawk Network, Flipkart Gift Cards, Amazon Pay India and Paytm Gift Vouchers. Plum (by Zaggle) is listed as an emerging player.
Does Woohoo have an API?
No public API is recorded for Woohoo.
What industry is Woohoo in?
Woohoo's product category is Digital Gift Cards. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces, with a secondary code of CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 513191 and its SIC code is 5961.