Granuband
Granuband B.V. is a Netherlands-based tire recycling company founded in 1991 that converts end-of-life automotive tires into rubber products. It serves the European tire and circular-economy value chain as a partner in the AZuR network of 80+ industry and start-up members.
- Company typePrivate
- Founded1991
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Granuband does
Granuband B.V. is a Netherlands-based automotive tire recycling company founded in 1991 and headquartered in Amsterdam, with a workforce of 51–100 employees. The company processes end-of-life tires into rubber products, addressing the environmental and circular-economy challenges of tire disposal. Its functional offering sits at the intersection of used-tire collection, recycling, and downstream rubber-product manufacturing, serving the broader tire industry — including manufacturers, collectors, and end-of-life processors — seeking sustainable alternatives to landfill disposal.
Granuband is a named partner in the Allianz Zukunft Reifen (AZuR), a European network for sustainable circular tire economy that expanded in 2026 to include over 80 partners spanning established industry players and start-ups. The network targets the approximately 3.4 million tons of used tires generated annually in Europe with the stated goal of keeping 100% of tires in the circular cycle. Within this network, Granuband positions itself around end-of-life tire recycling, tire lifecycle tracking, and recycling-plant operation optimization.
The company's revenue model, pricing, specific product catalog, distribution channels, and go-to-market motion are not disclosed in the available source material. No app, API, certifications, patents, or proprietary technology stack is documented. Ownership structure, management team, and funding history are also not evidenced. As a result, Granuband's commercial mechanics — how it monetizes its recycled rubber output and whether it captures value primarily from commodity sales, toll processing, or higher-margin engineered rubber products — cannot be determined from the current data set.
Granuband firmographics
Firmographics- Name
- Granuband
- Legal name
- Granuband B.V.
- Website
- https://granuband.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Granuband B.V. is a Netherlands-based tire recycling company founded in 1991 that converts end-of-life automotive tires into rubber products. It serves the European tire and circular-economy value chain as a partner in the AZuR network of 80+ industry and start-up members.
- Ownership category
- akta.pro rank
Granuband industry classification
Industry- Product category
- Tire Recycling & Recycled Rubber Products
- NAICS
- All Other Rubber Product Manufacturing (326299), Rubber Product Manufacturing (3262)
- akta.pro primary industry
- Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)
- akta.pro secondary industry
- Tire Recycling, Disposal & Sustainability Services (TLAKADAI)
Keywords
Where Granuband is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Granuband business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Granuband product offering
Product offeringCore offering
Granuband recycles end-of-life automotive tires and processes the resulting material into rubber products for business customers. The company participates in the European Allianz Zukunft Reifen (AZuR) network, contributing to tire collection, recycling, and circular-economy operations targeting the roughly 3.4 million tons of used tires generated annually in Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Recycled rubber products from end-of-life tires Rubber materials and products manufactured by Granuband through processing of end-of-life automotive tires, supplied to business customers in the tire and adjacent industries as part of circular-economy operations.
Companies that use Granuband
Customer profileSegments1 record
Ideal customer profiles1 record
Granuband technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Granuband partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Allianz Zukunft Reifen (AZuR)coreAZuR announced expansion of its European network for sustainable circular tire economy. Granuband B.V. is listed as one of the network partners. The network connects over 80 partners including innovative start-ups and established industry players, targeting approximately 3.4 million tons of used tires generated annually in Europe with a goal of keeping 100% of tires in the circular cycle.
- Siemens AG (Digital Industries)coreSiemens AG (Digital Industries) joined the AZuR network in April 2026 to contribute digitalization expertise for tire lifecycle tracking and end-of-life recycling plant optimization. Part of the same network as Granuband.
- Bear-MachinesminorListed as a partner in the AZuR network for sustainable circular tire economy. Network includes innovative start-ups and established industry players targeting tire circularity.
- AKINminorListed as a partner in the AZuR network for sustainable circular tire economy. Network includes innovative start-ups and established industry players targeting tire circularity.
- CO2OPTminorListed as a partner in the AZuR network for sustainable circular tire economy. Network includes innovative start-ups and established industry players targeting tire circularity.
- Solid PlantminorListed as a partner in the AZuR network for sustainable circular tire economy. Network includes innovative start-ups and established industry players targeting tire circularity.
- GATA ProlysisminorListed as a partner in the AZuR network for sustainable circular tire economy. Network includes innovative start-ups and established industry players targeting tire circularity.
- mattecominorListed as a partner in the AZuR network for sustainable circular tire economy. Network includes innovative start-ups and established industry players targeting tire circularity.
- InnoZent OWLminorListed as a partner in the AZuR network for sustainable circular tire economy. Network includes innovative start-ups and established industry players targeting tire circularity.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Granuband competitors and assessment
Company assessmentOthers
- Klean Industries: Klean Industries designs and supplies tire pyrolysis and crumb rubber processing plants and technology globally to waste-to-energy operators. It is an enabler/supplier to the same value chain Granuband operates in, rather than a direct competitor, but provides important technology benchmarking.
Emerging players
- Ecolomondo: Ecolomondo is a Canadian-based tire pyrolysis operator with commercial plants producing recovered carbon black, oil, and steel from end-of-life tires. It overlaps with Granuband on feedstock and on the broader circular-tire theme, though at smaller scale and primarily in the pyrolysis subsegment.
- Wastefront: Wastefront is building a tire-to-fuel pyrolysis plant in the UK with plans to scale across Europe, producing recovered carbon black, oil, and gas. It shares Granuband's circular-tire thesis and European footprint, and represents a newer, more capital-intensive entrant into the same end-market.
- Black Bear Carbon: Black Bear Carbon recovers carbon black from end-of-life tires via pyrolysis for use in tire and rubber goods manufacturing. Comparable to Granuband on feedstock sourcing and on the broader circular-tire theme, but focused specifically on recovered carbon black rather than the broader rubber-product portfolio.
- Scandinavian Enviro Systems (Enviro): Swedish Enviro Systems develops and licenses technology for recovering carbon black, oil, and steel from end-of-life tires via pyrolysis. It is a fellow European technology-focused tire circularity player and an AZuR-network adjacent comparable in feedstock, output categories, and regulatory context.
Direct peers
- Pyrum Innovations: Pyrum Innovations operates industrial-scale tire pyrolysis plants in Germany, producing pyrolysis oil, recovered carbon black, and gas from end-of-life tires. It is a fellow AZuR-adjacent European processor and overlaps with Granuband in the upstream collection/processing stage of the circular tire value chain.
- Lehigh Technologies: Lehigh Technologies, a Michelin subsidiary, produces micronized rubber powder (MRP) from end-of-life tires for use in new tire manufacturing, asphalt, and industrial rubber goods. Directly comparable to Granuband on feedstock (scrap tires) and output (recycled rubber feedstock) categories.
- Rubber Recycling Solutions: Rubber Recycling Solutions operates crumb rubber and rubber-mulch production from used tires across European sites, serving sports surfaces, playgrounds, and industrial applications. Comparable to Granuband on the rubber-products-from-scrap-tires business model and European customer base.
- Genan: Genan is a leading European end-of-life tire recycler operating multiple plants across Denmark, Germany, and Portugal, producing crumb rubber and reclaimed rubber for industrial use. It is the most direct geographic and product-line competitor to Granuband within the EU used-tire processing market.
Broad incumbents
- Liberty Tire Recycling: Liberty Tire Recycling is the largest North American tire recycler, processing over 190 million tires annually into crumb rubber, TDF, and rubber products. Comparable to Granuband as a direct end-of-life tire processor producing downstream rubber outputs, but at vastly greater scale and a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Granuband social profiles
Digital presenceGranuband financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granuband leadership team
Management profileNumber of profiles
Granuband funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granuband M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granuband
What does Granuband do?
Granuband recycles end-of-life automotive tires and processes the resulting material into rubber products for business customers. The company participates in the European Allianz Zukunft Reifen (AZuR) network, contributing to tire collection, recycling, and circular-economy operations targeting the roughly 3.4 million tons of used tires generated annually in Europe.
Is Granuband a public or private company?
Granuband is a private company. It is classified as unknown and is currently operating.
When was Granuband founded?
Granuband was founded in 1991. It employs 51 to 100 people.
Where is Granuband based?
Granuband is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Granuband's main competitors?
Klean Industries is listed as an others. Emerging players are Ecolomondo, Wastefront, Black Bear Carbon and Scandinavian Enviro Systems (Enviro). Direct peers are Pyrum Innovations, Lehigh Technologies, Rubber Recycling Solutions and Genan. Liberty Tire Recycling is listed as a broad incumbent.
Does Granuband have an API?
No public API is recorded for Granuband.
What industry is Granuband in?
Granuband's product category is Tire Recycling & Recycled Rubber Products. Its primary akta.pro industry code is IMANAMAF, Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock), with a secondary code of TLAKADAI, Tire Recycling, Disposal & Sustainability Services. Its NAICS code is 326299.