Orrum
Orrum Clinical Analytics provides clinical intelligence, PSO services, registries, certification, and simulation training for perfusion departments and cardiac surgery programs, operating the first perfusion-centric Patient Safety Organization and integrating with medical devices and EHRs.
- Company typePrivate
- Founded-
- HeadquartersPlymouth, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Orrum does
Orrum Clinical Analytics is a U.S.-based healthcare technology company that transforms clinical data from perfusion and extracorporeal care procedures into patient safety insights. Founded by perfusionists and led by CEO Sean Murtha, the company is headquartered in Plymouth, Michigan with 11-50 employees. Orrum operates the first and only perfusion-centric Patient Safety Organization in the world, federally listed with HHS and AHRQ under the Patient Safety Act of 2005, which provides legally privileged incident reporting for perfusionists performing cardiopulmonary bypass, ECMO, and extracorporeal life support procedures.
The company's core technology is CŌRE Insights, a clinical intelligence platform that aggregates structured data from medical devices, EHRs, and HIT systems to enable anomaly detection, peer benchmarking, trend analysis, and near-real-time clinical decision support. This platform is complemented by the CŌRE Registry collection (perfusion, ECLS, and perioperative blood management), a Patient Safety Organization reporting portal, a Center of Excellence certification program with Bronze/Silver/Gold/Platinum tiers, organizational performance coaching services, and a Healthcare Simulation Center offering BLS, ECLS, crisis management, and interprofessional training. Notable integrations include the LivaNova Essenz Perfusion System for automatic continuous data capture.
Orrum generates revenue through a hybrid model combining subscription offerings (PSO membership, CŌRE Registry participation, multi-year COE certification contracts) and professional services (organizational performance assessment, mock audits, simulation training delivered on-site or at its Plymouth facility). It sells primarily through direct enterprise field sales to hospitals, perfusion departments, and cardiac surgery programs, with channel distribution via strategic partnerships with LivaNova, AmSECT, AQIPS, ECRI-ISMP, the American Red Cross, and HealthStreams. Pricing is not publicly disclosed, but basic PSO membership is positioned as affordable for any size organization, while COE and performance engagement pricing varies by scope and certification level.
Orrum firmographics
Firmographics- Name
- Orrum
- Legal name
- Orrum
- Website
- https://orrum.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orrum Clinical Analytics provides clinical intelligence, PSO services, registries, certification, and simulation training for perfusion departments and cardiac surgery programs, operating the first perfusion-centric Patient Safety Organization and integrating with medical devices and EHRs.
- Ownership category
- akta.pro rank
Orrum industry classification
Industry- Product category
- Healthcare Clinical Intelligence & Patient Safety
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- AI/Analytics for RPM (Risk Stratification, Alerts, Predictive) (HLACAFAM)
- akta.pro secondary industries
- Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Patient App, Adherence & Engagement for RPM Programs (HLACAFAJ)
Keywords
Where Orrum is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orrum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- PSO Membership: Membership in the Orrum PSO provides access to aggregated de-identified data, lessons learned, and recommendations for best practices. Basic membership is designed to be affordable for any size group or organization.
- CŌRE Registry Participation: Clinical registries for cardiopulmonary, ECLS, and perioperative blood management practices. Participation provides benchmarking, performance tracking, and adherence measurement.
- Organizational Performance Assessment and Coaching: Quality enhancement and compliance tools including mock audits, regulatory survey preparation, and ongoing performance coaching services.
- Healthcare Simulation Training: Training programs including BLS, crisis management, interprofessional training, and ECLS education delivered at simulation center or on-site.
- Center of Excellence Certification: Certification program for perfusion departments with Bronze, Silver, Gold, and Platinum levels. Cost varies based on services required and certification level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PSO membership with aggregated data access |
| Subscription | Multi-year contract | Center of Excellence Certification levels |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Orrum product offering
Product offeringCore offering
Orrum delivers a clinical intelligence platform (CŌRE Insights™) built within a federally listed Patient Safety Organization that aggregates structured clinical data, real-time IoT medical device feeds, and incident reports into dashboards, analytics, and peer benchmarking for perfusion and extracorporeal care. It also operates clinical registries (CŌRE Registry©), a Center of Excellence certification program, organizational performance/mock audit services, and a Healthcare Simulation Center delivering crisis management, BLS, interprofessional, and ECLS training. Target customers are U.S. hospitals, perfusion departments, and adult/pediatric cardiac surgery programs.
Product overview
Orrum Clinical Analytics is a healthcare technology company offering a unified platform centered on clinical intelligence and patient safety for perfusion and extracorporeal care. The core offerings include CŌRE Insights (analytics platform), CŌRE Registry (clinical data registries), and Patient Safety Organization (PSO) services. These integrate with add-on modules for Center of Excellence certification, Organizational Performance assessment, and a Healthcare Simulation Center providing specialized training programs including Crisis Management, Basic Life Support, Interprofessional Training, and ECLS Training. The platform is built within a federally recognized PSO framework and integrates with Electronic Health Records and medical devices.
Differentiator
Problem solved
Functional benefit
Brands
- CŌRE Insights™: Cutting-edge clinical intelligence hub designed to transform the way clinical teams use data. Built within a Patient Safety Organization, it integrates curated advanced data visualizations, powerful analytics, real-world benchmarking, and non-routine safety event reporting.
- CŌRE Registry™
- Orrum Center of Excellence (COE)
Products and services
- CŌRE Insights™ Cutting-edge clinical intelligence hub built within a Patient Safety Organization that integrates advanced data visualizations, powerful analytics, real-world benchmarking, and non-routine safety event reporting for perfusionists and extracorporeal care teams. Provides near-real-time decision support integrated into EHR workflows and aggregates IoT device data (mean arterial pressure, lab values, oxygen delivery) for clinical decision making. Targeted at hospitals, perfusion departments, and cardiac surgery programs.
- CŌRE Registry© Collection of clinical registries focused on cardiopulmonary, extracorporeal life support (ECLS), and perioperative blood management practices. Includes CŌRE Perfusion Registry, CŌRE ECLS Registry (pediatric registry under development), and CŌRE Perioperative Blood Management Registry. Provides automated data capture, peer benchmarking, adherence measurement to best practices, and performance tracking for adult and pediatric cardiac surgical programs.
- Patient Safety Organization (PSO) Services The first and only perfusion-centric Patient Safety Organization in the world, listed with HHS/AHRQ under the Patient Safety Act of 2005. Provides federally privileged and confidential incident reporting (near-miss and patient harm events), individualized analysis, intervention suggestions, aggregated de-identified data access, and legally protected safety assessments. Includes an online portal for anonymous event submission. Targeted at perfusion departments and healthcare organizations seeking legally protected quality improvement.
- Center of Excellence (COE) Certification Certification program recognizing perfusion departments and hospitals demonstrating high-quality standards, defined patient protocols, regulatory compliance, safety, and best practices. Offered at Bronze, Silver, Gold, and Platinum levels based on AmSECT Standards and Guidelines and regulatory standards (Joint Commission, DNV-GL/NIAHO/ISO 9001, HFAP, CMS, AABB, OSHA). Cost varies by level and additional services required.
- Organizational Performance Assessment & Coaching Clinical performance evaluation and ongoing coaching service for healthcare organizations. Includes regulatory survey preparation, realistic mock audits against Joint Commission, DNV/NIAHO, and HFAP standards, identification of risk areas and Condition Level Deficiencies, and avoidance of sentinel events and Immediate Jeopardy citations. Designed to maintain a State of Perpetual Readiness.
- Healthcare Simulation Center Training Programs State-of-the-art medical training facility offering hands-on, expert-led simulation experiences covering clinical decision support, quality improvement, and process improvement. Delivered at Orrum's Plymouth, MI simulation center or on-site at client facilities. Includes specialized training programs for perfusion, ECLS, crisis management, interprofessional education, and Basic Life Support (BLS) certification.
- Crisis Management Training Advanced hands-on crisis scenario training led by practicing clinicians, covering Extracorporeal Life Support (ECLS) and Extracorporeal Bypass crisis management. Features realistic scenarios and expert feedback to build preparedness for rare, high-stakes events. Targeted at perfusionists, ECMO specialists, and clinical teams.
- Basic Life Support (BLS) Training BLS training delivered in partnership with the American Red Cross and HealthStreams, combining online theory courses with practical hands-on training to issue Red Cross BLS certification. Designed and led by certified instructors.
- Interprofessional Training Simulation-enhanced interprofessional education program engaging learners from different healthcare backgrounds in simulated experiences focused on teamwork, communication, and improved patient outcomes. Targeted at clinical teams including perfusionists, nurses, and physicians.
- ECLS Training Comprehensive Extracorporeal Life Support education and training program following ELSO guidelines, including ECLS management, cannulation workshops, program assessment, and clinical coordinator training. Targeted at ECLS program staff and perfusionists.
Quantifiable outcome
- Over 100 Adult (and 10+ Pediatric) Cardiac Surgical Programs participate in Orrum CŌRE Registries
- +1 more outcomes
Companies that use Orrum
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Orrum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature8 records
Orrum partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LivaNova USA Inc.coreStrategic partnership to integrate Orrum's CŌRE Insights™ analytics platform with LivaNova's Essenz Perfusion System used during cardiopulmonary bypass procedures in cardiac surgery. The integration enables automatic, continuous data capture and transfer for post-operative analysis, peer benchmarking, and evidence-based performance improvement.
- American Red CrosscorePartnership for Basic Life Support (BLS) training delivery in combination with HealthStreams. Orrum delivers BLS training packages designed and led by certified instructors with Red Cross certification for trainees.
- HealthStreamscorePartnership with American Red Cross for delivering BLS training combining online theory courses and hands-on practical training for BLS certification.
- American Society of Extracorporeal Technology (AmSECT)coreProfessional organization partnership. Orrum PSO is listed with AmSECT and uses AmSECT Standards and Guidelines as basis for application criteria.
- Association for Quality in Perfusion (AQIPS)coreProfessional organization partnership. AQIPS logo appears on Orrum PSO page indicating collaborative relationship in perfusion quality.
- ECRI Institute and ISMP (Patient Safety Organization)minorECRI-ISMP PSO logo displayed on Orrum PSO page indicating partnership in patient safety organization ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Orrum competitors and assessment
Company assessmentDirect peers
- ECRI Institute: Federally listed PSO and patient safety organization with deep ECRI/ISMP safety content; Orrum already displays the ECRI-ISMP PSO logo as a partner, confirming both compete in the broader PSO/data safety market.
- Health Catalyst: Healthcare data and analytics platform serving provider systems with clinical intelligence, registries, and benchmarking; comparable to Orrum's CŌRE Insights layer at the enterprise health-system level.
- Pascal Metrics (Riskonnect): Provides federally listed PSO services and patient safety analytics to hospitals, directly competing with Orrum's PSO membership and safety event analytics on overlap of customer base and use cases.
- CHPSO (Collaborative Healthcare Patient Safety Organization): One of the largest federally listed PSOs serving California-based and partner hospitals; competes with Orrum PSO on safety event reporting, benchmarking, and federally privileged analytics.
- Society of Thoracic Surgeons (STS National Database): Operator of the long-standing STS National Database, the dominant cardiac surgery quality registry in the U.S. and the most direct incumbent to Orrum's CŌRE Perfusion Registry in hospital benchmarking workflows.
- Medisolv: Specializes in clinical quality measurement and cardiac/quality registry submissions for hospitals, overlapping with Orrum's CŌRE Registry participation and benchmarking functionality.
Others
- LivaNova: Manufacturer of the Essenz Perfusion System used during cardiopulmonary bypass; Orrum's marquee integration partner and a key channel into cardiac ORs, rather than a direct analytics competitor.
- Terumo Cardiovascular: Major perfusion and cardiopulmonary bypass equipment maker; analogous to LivaNova as a channel and ecosystem participant rather than a direct analytics/PSO competitor, but a natural partner-or-rival for device-fed data capture.
Broad incumbents
- Premier Inc. Large healthcare performance improvement and analytics company serving thousands of hospital members; broader in scope than Orrum but competes for the same hospital quality/benchmarking budgets.
- Vizient: Major healthcare performance improvement and analytics network for academic medical centers and community hospitals; overlaps with Orrum on benchmarking, safety, and operational improvement spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Orrum social profiles
Digital presenceOrrum compliance and trust
Trust signalCompliance6 records
Orrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orrum leadership team
Management profileNumber of profiles
Profiles1 record
Orrum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orrum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orrum
What does Orrum do?
Orrum delivers a clinical intelligence platform (CŌRE Insights™) built within a federally listed Patient Safety Organization that aggregates structured clinical data, real-time IoT medical device feeds, and incident reports into dashboards, analytics, and peer benchmarking for perfusion and extracorporeal care. It also operates clinical registries (CŌRE Registry©), a Center of Excellence certification program, organizational performance/mock audit services, and a Healthcare Simulation Center delivering crisis management, BLS, interprofessional, and ECLS training. Target customers are U.S. hospitals, perfusion departments, and adult/pediatric cardiac surgery programs.
Is Orrum a public or private company?
Orrum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orrum founded?
Orrum was founded in -1. It employs 11 to 50 people.
Where is Orrum based?
Orrum is headquartered in Plymouth, United States, in the North America region.
How does Orrum make money?
Five revenue lines are on record. PSO Membership is the primary driver. The others are CŌRE Registry Participation, organizational Performance Assessment and Coaching, healthcare Simulation Training and center of Excellence Certification.
Who are Orrum's main competitors?
Direct peers on record are ECRI Institute, Health Catalyst, Pascal Metrics (Riskonnect), CHPSO (Collaborative Healthcare Patient Safety Organization), Society of Thoracic Surgeons (STS National Database) and Medisolv. Others are LivaNova and Terumo Cardiovascular. Broad incumbents are Premier Inc. and Vizient.
Does Orrum have an API?
No public API is recorded for Orrum.
What industry is Orrum in?
Orrum's product category is Healthcare Clinical Intelligence & Patient Safety. Its primary akta.pro industry code is HLACAFAM, AI/Analytics for RPM (Risk Stratification, Alerts, Predictive), with a secondary code of HLACAPAD, Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension). Its NAICS code is 541511 and its SIC code is 8000.