Matagrano

What Matagrano does

Matagrano Inc. is a family-owned beer and beverage distribution company founded in 1972, headquartered at 25858 Clawiter Road, Hayward, California. The company distributes a portfolio of domestic, craft, and import beers as well as non-alcoholic beverages to retail establishments, bars, restaurants, and craft breweries holding the required reseller's licenses across San Francisco, San Mateo, and Santa Clara counties. Its supplier relationships include a long-standing distribution arrangement with Anheuser-Busch dating to the company's founding, supplemented by partnerships with multiple craft breweries and import beer brands.

Matagrano's service offering is structured as a single integrated distribution solution rather than a modular platform. Core distribution is complemented by draft infrastructure installation and maintenance, free on-site consultation services, and local marketing and sponsorship programs designed to enhance retail partner visibility. For order management, Matagrano relies on the third-party BEES (Business Electronic Ordering System) platform, which provides retailers with 24/7 catalog browsing, real-time pricing and discounts, delivery scheduling, and centralized order and invoice management. The company does not maintain proprietary technology, and no AI/ML or data products are disclosed.

The business operates on a transactional revenue model, selling products at wholesale rates to licensed retail and on-premise customers. Pricing is not publicly disclosed and appears to be negotiated or quote-based, with real-time pricing accessible through the BEES portal. The go-to-market combines a field sales motion — including free on-site consultations — with digital self-service ordering, targeting SMB accounts across the Bay Area. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and operates with a headcount in the 51–100 range.

Name

Matagrano

Legal name

Matagrano Inc.

Website

https://matagrano.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Matagrano Inc. is a family-owned beer and beverage distributor, founded in 1972, serving retail establishments, bars, restaurants, and craft breweries across San Francisco, San Mateo, and Santa Clara counties with domestic, craft, and import brands.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Beer distribution
• Beverage wholesale
• Craft beer supply
• Import beer distribution
• Draft system services

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beer and Beverage Distribution: Matagrano generates revenue through the distribution and sale of beer, craft beers, imports, and non-alcoholic beverages to retail establishments holding the required reseller's licenses. The business operates on a transactional model where products are sold to customers at wholesale/pricing rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Matagrano Inc. distributes domestic, craft, and imported beer brands, along with non-alcoholic beverages, to retail establishments, bars, and restaurants holding the required reseller's licenses throughout San Francisco, San Mateo, and Santa Clara counties. The distribution service is complemented by draft infrastructure installation and maintenance, a BEES-powered digital ordering portal, free on-site consultation services, and local marketing and sponsorship programs for retail partners.

Product overview

Matagrano Inc. is a beer and beverage distribution company that operates as a single, unified service offering rather than a modular platform. The core product is beer and beverage distribution, complemented by supporting services including draft infrastructure and maintenance, the BEES ordering portal for technology-enabled ordering and inventory management, on-site consultation services, and local marketing and sponsorship programs. The company distributes a portfolio of domestic, craft, and import beers along with non-alcoholic beverages to retail establishments across the Bay Area, having maintained relationships with major brands like Anheuser-Busch since 1972.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer & Beverage Distribution Services Wholesale distribution of domestic, craft, and imported beer brands along with non-alcoholic beverages to licensed retail establishments, bars, and restaurants across San Francisco, San Mateo, and Santa Clara counties.
• Draft Infrastructure & Maintenance Comprehensive draft beer system installation, repair, and ongoing maintenance services for on-premise accounts to ensure they serve fresh, high-quality beer.
• On-Site Consultation Services Free on-site consultations in which Matagrano's team visits the customer's business, understands its needs, and recommends the best beer and beverage selections.
• Local Marketing & Sponsorship Programs Community outreach and local sponsorship programs designed to enhance brand visibility and engagement for retail partners in the Bay Area.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Anheuser-BuschcoreChannel Partner/ Reseller/ Distributor · 1 January 1972Long-standing distribution relationship established in 1972, representing one of Matagrano's foundational supplier partnerships. Matagrano distributes Anheuser-Busch beer products to retail establishments in the Bay Area.
• BEES (Business Electronic Ordering System)coreTechnology or IntegrationBEES is a digital ordering and order management platform utilized by Matagrano for customer self-service ordering, real-time pricing, delivery scheduling, and invoice management. The platform is described as one of the most powerful tools available for expediting orders.
• Craft BreweriescoreChannel Partner/ Reseller/ DistributorMatagrano actively partners with craft breweries as an attractive distribution fit, understanding and solving pain points specific to the craft beer business. The company markets itself as understanding craft brewery distribution needs.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/matagrano

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matagrano