National Jeweler

What National Jeweler does

National Jeweler, founded in 1906 and headquartered at 120 Broadway, Suite 2820, New York City, is a B2B trade media company serving the U.S. and global jewelry industry. It operates as a vertically specialized digital content platform covering industry news, retail, diamonds and gems, style and watches, policy and technology, and editorial opinion, delivered through NationalJeweler.com, daily and weekly email newsletters, podcasts (notably the My Next Question series co-produced with Jewelers of America), recorded and live webinars, print and digital magazine editions, and a weekly quiz. The audience is composed of independent and chain jewelry retailers, fine jewelry designers and brands, and diamond/gemstone suppliers, manufacturers, and service providers.

The company's product portfolio comprises a Daily Newsletter (weekdays plus Sunday recap and twice-yearly special editions), Magazine Subscriptions, the My Next Question Podcast (Spotify, Apple Podcasts, YouTube), webinars including a Supplier Spotlight sponsorship program, weekly quizzes, events coverage of major industry shows (Las Vegas Market Week, Couture Show, AGTA Spectrum Awards, Watches & Wonders Geneva, JCK Las Vegas, Gem Awards), and digital advertising inventory across owned channels. Editorial coverage is segmented across industry topics (independents, majors, events and awards, policies, crime, surveys, financials, technology, supplier bulletin), diamonds and gems (sourcing, grading, lab-grown), style (trends, collections, auctions, watches), and opinion content from staff editors and columnists. Underlying technology is a standard digital media stack: a website with article/video/podcast/webinar pages, email newsletter delivery systems, podcast hosting on Spotify/Apple/YouTube, and a GDPR-compliant privacy framework (last updated May 25, 2018).

National Jeweler operates as National Jeweler, LLC, a privately held LLC with a staff of 1–10 employees including an editorial team (Editor-in-Chief Michelle Graff, Senior Editor Lenore Fedow, Associate Editors Natalie Francisco and Lauren McLemore), National Sales Manager Bobbie Hamburg, and an India-based advertising representative Kaushal Shah. Revenue is generated predominantly through advertising — newsletter sponsorships, digital display, podcast sponsorships (Dharm International), and Supplier Spotlight webinar sponsorships (GIA, Clientbook, Atlanta Jewelry Show) — augmented by print and digital magazine subscriptions. Pricing is not publicly disclosed; advertising rate-card inquiries route through the National Sales Manager. Strategic partners include Jewelers of America (core co-production partner) and GIA (key recurring sponsor). No institutional investors, parent company, or funding rounds are on record.

Name

National Jeweler

Legal name

National Jeweler, LLC

Website

https://nationaljeweler.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

National Jeweler is a B2B trade publication and digital media company serving the jewelry industry since 1906. It delivers daily news, market analysis, podcasts, webinars, and magazines to retailers, designers, and suppliers, monetizing primarily through advertising and subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Daily and weekly newsletters providing industry news delivered to subscribers covering market analysis, emerging jewelry trends, and important industry topics vital to jewelry professionals.
2. Advertising: Advertising opportunities on NationalJeweler.com, Daily Newsletter, Industry Outlook and The Diamond Report, and Specialty Publications including The State of the Majors and Retailer Hall of Fame.
3. Webinar Sponsorships: Supplier Spotlight webinar sponsorships providing branded content opportunities to industry suppliers like GIA.
4. Podcast Sponsorships: Podcast episode sponsorships for the My Next Question podcast series.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

National Jeweler is a B2B trade media publication that delivers jewelry industry news, market analysis, trend coverage, and educational content to jewelry retailers, designers, manufacturers, and suppliers. It distributes this journalism through a daily email newsletter, magazine subscriptions, a monthly podcast co-produced with Jewelers of America, sponsored webinars, and its NationalJeweler.com website, monetizing via subscriptions and multi-channel advertising.

Product overview

National Jeweler is a B2B media and publishing platform serving the jewelry industry since 1906. The company operates a unified content platform delivering news, analysis, and educational content through multiple channels: a Daily Newsletter, Magazine Subscriptions, the My Next Question Podcast (co-produced with Jewelers of America), Webinars (including Supplier Spotlight sponsored content), Weekly Quiz, Industry Events Coverage, and Digital Advertising services. The portfolio is anchored by real-time industry journalism covering diamonds, gems, retail, watches, and jewelry trends.

Differentiator

Problem solved

Functional benefit

Brands

• My Next Question: A monthly podcast series co-produced with Jewelers of America for jewelry professionals, featuring industry insights, interviews, and trend discussions.

Products and services

• Daily Newsletter Daily email newsletter delivering jewelry industry news, market analysis, and emerging trend coverage to subscribers on weekdays, with a Sunday rundown of the week plus special edition newsletters twice per year. Targeted at jewelry professionals seeking timely industry intelligence.
• Magazine Subscriptions Print and digital magazine editions covering industry topics including retail analysis, the colored stone market, the diamond industry, jewelry design, and specialty jewelry retailer rankings. Designed for jewelry professionals seeking in-depth long-form coverage.
• My Next Question Podcast Monthly podcast series co-produced with Jewelers of America featuring industry news updates, in-depth interviews with jewelry professionals, and discussions on jewelry trends. Distributed via Spotify, Apple Podcasts, and YouTube.
• Webinars (including Supplier Spotlight) Recorded and live webinar content covering jewelry industry topics such as social media etiquette, Google reviews management, AI tools for retailers, gold sourcing, GIA services, and gemology education. Includes a Supplier Spotlight sponsorship program for industry suppliers to reach retail buyers.
• Digital Advertising Advertising placements sold to industry suppliers and brands across NationalJeweler.com, the Daily Newsletter, Industry Outlook, The Diamond Report, and specialty publications including State of the Majors and Retailer Hall of Fame.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Jewelers of AmericacoreGTM or Marketing Partner · 1 January 2026Co-production partnership for the My Next Question podcast series. Jewelers of America Senior Vice President Amanda Gizzi co-hosts the podcast with National Jeweler Editor-in-Chief Michelle Graff, bringing industry expertise and JA resources to the content.
• Dharm InternationalminorGTM or Marketing Partner · 1 January 2026Podcast sponsor for the My Next Question podcast series, providing financial support for the monthly industry podcast.
• GIA (Gemological Institute of America)coreGTM or Marketing PartnerMultiple Supplier Spotlight webinar sponsorships and content partnerships. GIA sponsors educational webinars on gemology, bench jewelers training, and jewelry services topics, reaching National Jeweler's professional audience.
• ClientbookminorGTM or Marketing PartnerSponsored content provider appearing in Editors' Picks sections across the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IDEX Online: IDEX Online is a global diamond and jewelry news and pricing intelligence platform serving trade professionals. It directly competes with National Jeweler in providing market intelligence and trade journalism to overlapping audiences.
• Instore Magazine: Instore is a US-based jewelry retail trade publication covering retail strategies, sales techniques, and store design. It competes with National Jeweler for jewelry retailer advertising spend and overlaps significantly in audience of independent retailers.
• JCK Online: JCK is the most prominent US jewelry industry trade publication, covering news, trends, diamonds, and gems for retail and trade professionals. It directly competes with National Jeweler for the same B2B advertising audience and editorial coverage scope.
• Rapaport: Rapaport is the dominant B2B diamond trading network and news platform, providing pricing, market analysis, and journalism for diamond trade professionals. It directly overlaps with National Jeweler's diamond and gemstone coverage and competes for similar advertising sponsors.

Regional players

• Solitaire International: Solitaire International is an India-based jewelry trade publication covering gems, diamonds, and jewelry manufacturing. Geographic and category overlap with National Jeweler's coverage of global jewelry industry dynamics, particularly relevant given National Jeweler's India representative presence.
• The Jeweller Magazine: The Jeweller Magazine is a UK/Australia-based jewelry trade publication serving retailers and designers with industry news and trend coverage. Comparable content focus to National Jeweler with geographic differentiation.
• Professional Jeweller: Professional Jeweller is a UK-based jewelry trade publication serving British and European retailers and designers. It covers the same topics (retail, design, industry news) as National Jeweler but operates in a different geographic market.

Emerging players

• Ganoksin: Ganoksin is an online jewelry community and resource platform serving jewelers, designers, and manufacturers worldwide. It overlaps with National Jeweler's professional audience but focuses more on educational content, technical resources, and community forums than news journalism.
• WatchPro: WatchPro is a UK-based watch industry trade publication covering timepieces, retail, and brands. It overlaps with National Jeweler's watch coverage but specializes in the watch category rather than the broader jewelry vertical.

Broad incumbents

• MJSA (Manufacturing Jewelers & Suppliers of America): MJSA is a US jewelry industry trade association that publishes content and provides resources to manufacturers and suppliers. It overlaps with National Jeweler's supplier and manufacturer audience but operates as an association rather than a commercial publication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NationalJeweler
• Facebookfacebook.com/nationaljeweler
• LinkedInlinkedin.com/company/national-jeweler-group-inc.
• Instagraminstagram.com/nationaljeweler

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Jeweler