What Fashable does

Fashable is a generative AI platform built specifically for fashion product creation, merchandising, and marketing workflows. The platform connects four functional modules, namely trend analysis and moodboards, a design studio with prompt and sketch-to-image capabilities, technical design with tech pack development (including measurement extraction, cost integration, and versioning), and a content studio that generates on-model imagery, product detail shots, lifestyle campaigns, and virtual try-on visuals. It is built on proprietary ethical AI technology originally developed at XNFY Lab, a joint research initiative with Microsoft, which Fashable spun out of in 2023. The company operates a self-serve playground at playground.fashable.ai for product-led exploration while running an enterprise sales motion with quote-based subscriptions, guided setup sessions, and integrations into Microsoft Teams, Microsoft Copilot, and downstream PLM, DAM, and commerce systems.

Fashable serves fashion brand design, marketing, merchandising, e-commerce, brand leadership, and production teams. Documented customer use cases include accelerated trend exploration, campaign-ready visual generation, virtual try-on, localization without duplicate shoots, and structured tech-pack handoffs. The platform has reportedly generated 2.4 million assets with a 45-second average render time. Headquartered in Esposende, Portugal, the company reports 12 team members, 8 customer brands, operations across 4 countries, and 4 partner university relationships. Leadership includes Founder and CEO Orlando Ribas Fernandes, Co-Founder and Chief Affiliate Researcher Rui Maranhão (Rui Maranhao), CMO Kate Mercier, and Head of Researcher Abubakar Zakari.

Revenue is generated through enterprise SaaS subscriptions on a quote-based model; no public pricing is disclosed. Customer acquisition combines the self-serve playground top-of-funnel, enterprise field sales for pilots and rollouts, and event-led demand generation through appearances at Shoptalk 2026 and NRF 2026 alongside Microsoft, Rezolve Ai, and Sonae Group. Strategic partnerships with Microsoft (certified integration into Teams and Copilot), Rezolve Ai (conversational commerce demonstrations), and Sonae Group (enterprise showcase) are central to the go-to-market. No external institutional funding rounds have been disclosed, and ownership remains founder-led as an independent private company.

Name

Fashable

Legal name

Fashable

Website

https://fashable.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Fashable is a generative AI platform for fashion teams, offering end-to-end tools for trend forecasting, design creation, tech pack production, and on-model content generation. It serves design, marketing, merchandising, e-commerce, and production functions within fashion brands through enterprise SaaS subscriptions and Microsoft-certified integrations.

Ownership category

akta.pro rank

Product category

Fashion Technology Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Generative AI fashion
• AI fashion design
• Virtual try-on
• Automated tech packs
• AI fashion content

Headquarters

HQ city

Esposende

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI Platform Subscription: Enterprise-focused SaaS platform offering design, production, and marketing AI tools with subscription-based access to the full connected workflow system

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fashable provides a generative AI platform purpose-built for fashion teams, enabling design creation from text prompts and sketches, automated tech pack development with measurements, sizing and costing, and on-model campaign content generation. The platform spans the full product lifecycle from trend analysis and moodboards through design studio, technical design and content studio, serving fashion brands, designers, factories, influencers and marketplaces. Built on proprietary ethical AI technology developed at XNFY Lab (a joint initiative with Microsoft), it delivers fashion-grade visuals at a 45-second average render time with Microsoft-certified enterprise integrations.

Product overview

Fashable is a unified generative AI platform for fashion teams that operates as an integrated system of modules rather than standalone products. The core Fashable AI Platform connects four functional areas: Trend Forecasting (moodboard analysis), Design Studio (Creative Studio with Prompt Engine for silhouette/style generation), Technical Design (Tech Pack Development with measurement extraction), and Content Studio (on-model visualizer for campaign imagery). Supporting modules include Collections (showcase gallery), the Fashable App/Playground (user interface), and Virtual Try-On (product visualization). All modules share a connected workflow where users move from creative brief through trend analysis, design creation, technical specification, and campaign-ready content generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashable AI Platform Generative AI platform for fashion teams that connects four functional areas: Trend Forecasting (moodboard analysis), Design Studio (silhouette and style generation from prompts or sketches), Technical Design (tech pack development with measurement and cost extraction), and Content Studio (on-model visualizer for campaign imagery). Sold as enterprise SaaS with subscription-based access for fashion brands, designers, factories, influencers, and marketplaces.
• Fashable App (Playground) Self-serve web application providing access to image generation, image editing, album management for images and videos, profile management, job processing tracking, and support access. Serves as the product-led growth entry point allowing individual users and smaller teams to explore AI design and content generation capabilities.

Quantifiable outcome

• 2.4M assets generated with 45-second average render time
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Rezolve AiflagshipGTM or Marketing Partner · 19 March 2026Fashable partnered with Rezolve Ai and Sonae Group for a showcase at Shoptalk 2026 featuring conversational commerce and virtual try-on capabilities. This was one of Rezolve Ai's featured in-booth theater sessions demonstrating the production-ready agentic commerce platform.
• Sonae GroupflagshipStrategic or Co-development Partner · 19 March 2026Sonae Group partnered with Fashable and Rezolve Ai for live demonstrations at Shoptalk 2026, showcasing conversational commerce and virtual try-on capabilities as part of the unified agentic commerce platform demonstrations at Booth 3249.
• MicrosoftcoreStrategic or Co-development Partner · 7 January 2026Microsoft partnership originated through XNFY Lab (a joint Microsoft initiative) where Fashable was born. Fashable is now an independent Microsoft-certified partner with integrations into Microsoft Teams and Copilot. Joint demonstrations conducted at NRF 2026 showcasing AI agents for retail commerce.
• XNFY LabcoreTechnology or IntegrationXNFY Lab is the joint Microsoft initiative where Fashable originated. Fashable was born at XNFY Lab from fundamental to applied research, developing the ethical proprietary AI technology that powers the current platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Botika: Botika is an AI fashion photography platform that generates on-model product imagery for apparel e-commerce. It is a direct peer because it overlaps with Fashable's Content Studio and on-model visualizer modules targeting the same e-commerce content teams.
• Resleeve: Resleeve is an AI fashion design generator that produces garment concepts, on-model imagery, and design variations from text prompts. It is a direct peer because it competes for the same fashion-design team buyer with similar generative AI design output.
• CALA: CALA is an AI-powered fashion design and supply chain platform for brands and manufacturers. It is a direct peer because it bundles design creation with production workflow tooling — overlapping with Fashable's design-to-tech-pack positioning.
• Lalaland.ai: Lalaland.ai focuses on AI-generated virtual models and virtual try-on for fashion e-commerce. It is a direct peer because virtual try-on is one of Fashable's core modules and both target fashion e-commerce content teams.
• Vue.ai: Vue.ai is an enterprise AI platform for fashion retail covering cataloging, styling, and merchandising workflows. It is a direct peer because it sells fashion-specific AI tooling to brand and retail buyers with similar workflow integration goals to Fashable.
• The New Black: The New Black is an AI fashion design platform that generates collections and variations for fashion brands. It is a direct peer because it competes for the same fashion-design buyer with generative AI collection creation.

Emerging players

• YesPlz: YesPlz provides AI-driven fashion discovery, visual search, and product recommendation tools for fashion retailers. It is an emerging peer because it shares the AI-for-fashion-retail category with Fashable, though focused on discovery rather than design and content.
• Staiy: Staiy is an AI-powered platform for sustainable fashion design and trend forecasting. It is an emerging peer because it competes in the AI fashion design category with a focus on trend and sustainability, partially overlapping with Fashable's trend analysis and design modules.

Broad incumbents

• Adobe: Adobe offers Firefly and Creative Cloud with growing generative AI features that increasingly touch fashion imagery and design workflows. It is a broad incumbent because it competes for the same fashion creative teams with a much larger product portfolio and installed base.
• Canva: Canva is a broad design platform with Magic Studio generative AI tools used by fashion marketing and e-commerce teams. It is a broad incumbent because it increasingly covers parts of the fashion content workflow that Fashable serves, though without fashion-specific specialization.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fashable_AI
• Facebookfacebook.com/FashableAI

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashable