3 Brasseurs

What 3 Brasseurs does

3 Brasseurs is a French privately-held restaurant-bar-microbrewery network operating approximately 100 locations worldwide, of which roughly 70+ are in metropolitan France and the remainder are spread across Canada, Brazil, La Réunion, Tahiti, and Nouméa. Founded in 1986 in Lille and organized as 3 Brasseurs International SAS (RCS Lille Métropole 509 530 770), the company's defining feature is the on-site microbrewery installed in each restaurant, which produces draft beer consumed on-premise and underpins a beer range that includes signature lines (L'Ambrée, La Shaman), the alcohol-free Exploration range (La Mystique, L'Odyssée, La Sous-Bois), monthly rotating beers (e.g., Blanche de Lille), and seasonal specials (Lemon Pale, 2025). The food offering, branded 'La Gazette', centers on traditional Northern French brasserie cuisine — burgers, flammekueches, welsh, choucroute, carbonade, planches, and desserts — and is now tagged with a per-dish GreenScore (A–D) environmental rating.

The business operates a mixed ownership model: roughly 15 restaurants are directly operated succursalistes by the parent company (Blagnac, Ecully, Eragny, Labège, Le Grand Quevilly, Le Mans, Lezennes, Lille, Nantes, Nîmes, Noyelles-Godault, Saran, Vénissieux, Villenave d'Ornon, Villeneuve d'Ascq), while the remainder of the network is operated under a franchise system with three entry formats: Full Franchise (€45,000 entry fee, 5% brand royalty, 1% national advertising royalty, 9-year contract), LGAI (Location-Gérance avec Investissement) for lower-capital candidates, and LG (Location-Gérance) reserved for internal employees. Revenue mechanics span in-restaurant food and beverage sales (averaging €3M HT per restaurant), franchise fees and royalties, Click & Collect packaged beer retail and gift boxes (Cave à bière), tireuse and keg rental for private events, and a 100%-digital loyalty program (Le Cercle 3 Brasseurs, on the Obypay cashless platform) that issues points-on-spend and tiered rewards including a €50 gift card at 1,000 points. Customer segments are consumer end-customers for dine-in and takeaway, and prospective franchise operators as a secondary B2B channel.

Name

3 Brasseurs

Legal name

3 BRASSEURS INTERNATIONAL SAS

Website

https://3brasseurs.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

3 Brasseurs is a French private restaurant-bar-microbrewery franchise network operating ~100 locations worldwide (~70+ in France plus Canada, Brazil, La Réunion, Tahiti, Nouméa), brewing beer on-site at each restaurant and serving traditional brasserie cuisine to consumer diners and franchisees.

Ownership category

akta.pro rank

Product category

Casual Dining Brewery Restaurants

NAICS

Breweries (312120), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Craft brewery restaurants
• Microbrewery dining
• On-site beer brewing
• Brasserie franchise
• Casual dining bar

Headquarters

HQ city

Lezennes

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant food and beverage sales: Primary revenue from in-restaurant consumption: generous brasserie cuisine menu (burgers, flammekueches, welsh, choucroute, regional specialties) and on-site brewed draft beer. Average revenue of €3M HT per restaurant per the franchise page. Includes à la carte, daily lunch formula (Plat du jour €10.90, Formule midi €15.90), dessert upsell, and limited-time event offers (e.g., XXL match burger €28.90).
2. Franchise fees and royalties: Franchise revenue includes a €45,000 entry fee (droit d'entrée), 5% brand royalty on revenue (redevance de marque), and 1% national advertising royalty (redevance de publicité nationale). 9-year contract. Plus revenue from LGAI and LG formats (location-gérance fees from lease of business).
3. Beer retail and Click & Collect: E-commerce sale of packaged beers (bottles 75cl, cans 33cl), gift boxes/coffrets, advent calendar at Christmas, and beer for home consumption via Click & Collect from each restaurant's cave à bière.
4. Beer tap (tireuse) and keg rental: Rental of beer dispensing equipment (tireuses froid-sec) and kegs for private events (weddings, reunions, birthdays). Unopened kegs are returned and refunded, creating a managed services revenue line.
5. Loyalty and CRM-driven repeat revenue: Digital loyalty program (Le Cercle 3 Brasseurs) drives repeat visitation through points accumulation (1€ = 1 point), tiered rewards, welcome gifts, and birthday vouchers (€15), supporting customer lifetime value across all metropolitan France restaurants.

Pricing tiers

Go-to-market motion1 record

Core offering

3 Brasseurs operates a network of microbrewery-restaurants where beer is brewed on-site in each location, paired with a brasserie cuisine menu (burgers, flammekueches, welsh, choucroute, regional specialties) and standard restaurant services such as group bookings, privatization, loyalty, Click & Collect and beer-tap rental. The business is run via a mixed model of company-owned (succursaliste) units and franchised/leased units across France and select international markets.

Product overview

3 Brasseurs operates a single unified offering centered on a network of nearly 100 microbrewery-restaurants (micro-brasseries) where beer is brewed on-site in each location. The core platform is the physical restaurant experience (La Gazette menu, indoor dining, group/privatization, and reservation flow via Réservation Individuelle and Réservation Groupe), which is layered with several digital products and on-site services: an on-site brewing operation powering the beer range (L'Odyssée IPA, La Mystique Pale Ale, La Sous-Bois Sour, Lemon Pale, Blanche de Lille, and the monthly beer); a 100% digital loyalty program, Le Cercle 3 Brasseurs, which runs on the third-party Obypay cashless platform; ancillary services including Click & Collect / Cave à bière for beer takeaway and Location de tireuse for at-home beer tap rental; and franchise modules (Full Franchise, LGAI, LG). Marketing overlays include the Happy Hour block, the Eco-conception / Greenscore per-dish environmental labeling program, and the 40th-anniversary Passeport Digital game. Customer reviews and beer ratings are also surfaced on third-party platforms (Evermaps for the locator, Untappd for beer ratings).

Differentiator

Problem solved

Functional benefit

Brands

• Le Cercle 3 Brasseurs: 100% digital loyalty program offering points on spend, welcome gifts, birthday coupons, and tiered rewards at all 3 Brasseurs restaurants in metropolitan France.
• Sous-Bois
• L'Odyssée
• La Mystique

Products and services

• La Mystique (alcohol-free Pale Ale)

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Léon de Bruxelles: French brasserie chain centered on mussels and Belgian-style beer. Directly comparable to 3 Brasseurs on casual-dining brasserie positioning, mid-check price point, and broad national footprint in France.
• Buffalo Grill: France's largest casual steakhouse chain (~200+ restaurants). Closest scale peer to 3 Brasseurs: family casual dining, broad French footprint, similar mid-check occasion, franchise and company-owned mix.
• Big Mamma: Fast-growing French-Italian casual dining group. Comparable on casual-dining positioning, urban/restaurant-bar format, and rapid multi-unit expansion in France; differs on cuisine (Italian vs. brasserie).
• Hippopotamus: French casual steakhouse chain with ~150 restaurants nationwide. Comparable mid-check casual dining, national franchise footprint, and family/group occasion mix to 3 Brasseurs.
• Au Bureau: French pub-brasserie chain with ~150 establishments. Closest peer on the 'bar + brasserie food + beer' combination, including on-premise beer focus and franchise-driven French network.
• Courtepaille: French casual grill chain with roadside and suburban locations. Comparable casual dining format, mid-check price point, and franchise-heavy growth model in France.
• Del Arte: French-Italian casual dining chain (~200 restaurants) part of a larger group. Comparable scale, mid-check positioning, and franchise/company mix to 3 Brasseurs.
• Flunch: French family casual dining chain. Comparable broad French footprint, value mid-check proposition, and family/occasion-based traffic to 3 Brasseurs.

Emerging players

• BrewDog: UK-headquartered craft brewery with a growing international bar-restaurant network. Comparable on the 'brewery + restaurant + branded beer retail' platform play, though more craft-beer-centric and with a different geography.
• Paulaner Brauhaus: German brewery-restaurant group (multiple international locations). Comparable on the 'brewpub + on-site brewed beer + brasserie cuisine' combination, though operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3brasseursoffic
• Facebookfacebook.com/3brasseurs
• Instagraminstagram.com/3brasseursfrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Brasseurs