BrooklynVegan

What BrooklynVegan does

BrooklynVegan is a privately held, NYC-centric multi-genre music and entertainment publication founded in 2004 and operated under the parent entity Veeps, Inc. Its core product is the BrooklynVegan.com website, which publishes music news, album and live show reviews, tour dates, festival coverage, streaming media, and editorial features spanning indie, alternative, punk, metal, hip-hop, electronic, and other underground genres, with secondary verticals in comedy, movies, and TV. The company operates an integrated content-plus-commerce-plus-events ecosystem, including the acquired heavy metal vertical Invisible Oranges (acquired in 2013), two original podcasts (BV Weekly and BV Interviews), a radio show on SiriusXMU, genre-specific show calendars (NYC Comedy Calendar, Metal Show Calendars), and a direct-to-consumer e-commerce shop selling vinyl records, merchandise, and exclusive colored vinyl pressings.

The company employs approximately 10 staff led by founder Dave as Editor in Chief, with two Senior Editors (Bill Pearis, Andrew Sacher), an Editor/Photo Editor/Social Media Manager (Amanda Hatfield), several contributors, a SiriusXMU radio host, and an advertising manager. Underlying technology is a standard content management system and digital publishing platform supporting articles, podcasts, video, and social media integration; no proprietary AI/ML, developer API, or platform SDK is evidenced.

BrooklynVegan generates revenue from three primary streams: (1) direct advertising sold via [email protected] across its website and social channels, (2) merchandise and vinyl sales through BrooklynVegan Shop, and (3) live event production and ticketing presale partnerships. The audience consists of music enthusiasts (primary consumer segment), music industry professionals seeking promotion, and comedy fans. Distribution spans a global website, a multi-account social media footprint (Twitter/X, Facebook, Instagram, YouTube, TikTok, Spotify, Snapchat), email newsletters, podcasts on major platforms, the SiriusXMU satellite radio channel, and a DTC storefront. No pricing, ad rates, or revenue figures are publicly disclosed.

Name

BrooklynVegan

Legal name

Veeps, Inc.

Website

https://brooklynvegan.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

BrooklynVegan is a privately held, NYC-based multi-genre music and entertainment publication founded in 2004, now under Veeps, Inc., serving indie, metal, punk, hip-hop, and comedy audiences via editorial content, podcasts, a SiriusXMU radio show, and a vinyl merchandise shop.

Ownership category

akta.pro rank

Product category

Music Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Music news coverage
• Album reviews
• Independent music blog
• Live show listings
• Vinyl merchandise

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: BrooklynVegan sells advertising space on their website. Contact email for ad purchases is [email protected].
2. Merchandise/Vinyl Shop: Operates BrooklynVegan Shop selling vinyl records and merchandise, featuring exclusive colored vinyl variants and music-related items.
3. Live Events Production: BrooklynVegan produces live events including shows and festivals, with presale codes mentioned for various venues.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

BrooklynVegan publishes a multi-genre music and entertainment blog covering indie, alternative, punk, metal, hip-hop, electronic, comedy, and movie content, including news, reviews, tour dates, festival lineups, and live event coverage. It also operates a vinyl and merchandise shop, two podcasts (BV Weekly and BV Interviews), a SiriusXMU radio show, and event calendars for NYC comedy and metal shows. The acquired heavy metal site Invisible Oranges extends coverage of the metal genre within the network.

Product overview

BrooklynVegan is a NYC-centric multi-genre music blog founded in 2004, now owned by Veeps Inc. The core product is the BrooklynVegan.com website, which publishes music news, album reviews, live show coverage, tour dates, and features across genres including rock, metal, punk, hip hop, dance, comedy, and movies. The company operates several complementary products: the acquired heavy metal vertical Invisible Oranges (2013), two podcasts (BV Weekly and BV Interviews), a SiriusXMU radio show, a retail vinyl/merchandise shop, and genre-specific show calendars. The portfolio centers on editorial content creation and live event promotion, with revenue partly derived from the e-commerce shop selling vinyl and exclusive pressings.

Differentiator

Problem solved

Functional benefit

Brands

• Invisible Oranges: Heavy metal blog acquired by BrooklynVegan in 2013, originally founded by Cosmo Lee.
• BV Metal News
• BV Weekly
• BV Interviews

Products and services

• BrooklynVegan Website NYC-centric multi-genre music blog and editorial website covering international music news, album and live show reviews, festivals, tour dates, gossip, song and album streams, videos, industry news, comedy, TV, movies, and burlesque, targeted at music fans.
• Invisible Oranges Heavy metal music blog acquired from Cosmo Lee in 2013 and operated as a specialized vertical within the BrooklynVegan network, providing metal news, reviews, and show listings.
• BV Weekly Podcast Weekly podcast discussing BrooklynVegan's music coverage, staff picks, and industry news, distributed via major podcast platforms and a Linktree hub.
• BV Interviews Podcast Interview-format podcast featuring conversations with musicians and artists, distributed via major podcast platforms and a Linktree hub.
• BrooklynVegan Shop Direct-to-consumer e-commerce storefront selling vinyl records, merchandise, and exclusive pressings tied to artists covered on BrooklynVegan.
• SiriusXMU Blog Radio Show Recurring radio show on the SiriusXMU satellite channel hosted by BrooklynVegan's contributor Dominic (Nick) Masi Jr, extending the brand's reach via satellite radio.
• NYC Comedy Calendar Comedy-focused event listing calendar for New York City shows, providing audience access to comedy event information.
• Metal Show Calendars Event listing calendar for metal shows, operated through Invisible Oranges as a genre-specific live event resource.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pitchfork: Long-running online music publication covering indie, alternative, and underground genres with reviews, news, and festival coverage. The most direct editorial competitor to BrooklynVegan, though operating at much larger scale and now owned by GQ/Condé Nast.
• Stereogum: Independent-leaning online music publication focused on indie rock, alternative, and adjacent genres with a similar mix of news, reviews, and streaming content. Direct competitor for BrooklynVegan's core indie/alternative editorial audience.
• Paste Magazine: Multi-genre music and culture publication covering indie, folk, and alternative with reviews, premieres, and festival coverage. Overlaps with BrooklynVegan's genre mix and editorial format.
• Consequence of Sound: Online music and entertainment publication covering rock, metal, indie, and film. Comparable scope to BrooklynVegan including heavy metal coverage akin to the Invisible Oranges vertical.
• The Fader: Music and culture magazine with strong hip-hop, pop, and emerging-genre coverage plus a print edition. Comparable content mix and urban-music editorial stance to BrooklynVegan.
• Gorilla vs. Bear: Long-running independent music blog covering indie, electronic, and experimental music with a similar single-editor/blog aesthetic to BrooklynVegan. Direct peer in the independent music blog category.
• Aquarium Drunkard: Independent music blog and podcast covering indie, folk, jazz, and experimental music with long-form reviews and curated writing. Similar independent-blog editorial format and indie/underground genre focus.

Broad incumbents

• NME: Legacy global music and entertainment brand covering rock, indie, and pop at much larger scale. A broad incumbent whose digital operation competes with BrooklynVegan for global indie audience attention.
• SPIN: Established music and pop-culture magazine with broad genre coverage and an extensive editorial archive. Comparable editorial function at larger historical scale, though now primarily digital.

Regional players

• Resident Advisor: Specialized electronic music publication and event/ticketing platform. Comparable editorial-plus-event-listing business model to BrooklynVegan but focused on electronic/dance music rather than indie/rock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brooklynvegan
• YouTubeyoutube.com/user/brooklynvegan
• Facebookfacebook.com/BrooklynVegan
• Instagraminstagram.com/brooklynvegan
• TikToktiktok.com/@brooklynvegan
• LinkedInlinkedin.com/company/brooklyn-vegan

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrooklynVegan