Iquine

What Iquine does

Iquine is a Brazilian paint and coatings manufacturer headquartered in Guararapes, Brazil, operating since 1974. The company produces and distributes a broad portfolio of coatings organized by substrate and use case: wall and ceiling paints (Super Premium, Fosco Durável, Semibrilho, Seda, Fachada Emborrachada, Delanil Rende Muito, Sela & Pinta, Limpa Fácil, Acaba com o Mofo, Diatex Pinta Mais, Pintalar), the Decoratto premium decorative texture line (Clássico, Rústico, Pedras Naturais, and multiefeito variants including Cimento Queimado, Mármore, Estrelado, Efeito Brilho, and Naturalle), Dialine wood-and-metal finishes, varnishes (Sol e Chuva, Extrarrápido, Marítimo, Copal), protective resins, spray paints, and automotive complements. The underlying technology combines water- and solvent-based formulations with proprietary quartz-particle texture systems and a tintometric color-matching infrastructure that supports thousands of color options.

Iquine's go-to-market is primarily direct-to-consumer through a nationwide network of physical retail paint stores, supplemented by a website (iquine.com.br) that hosts a paint calculator, color guide, store locator, and an AI-driven color recommendation tool ('Minha Cor Iquine'). A separate B2B corporate sales channel ('Vendas Corporativas') operates via the MercaNet Web portal, WhatsApp, and telephone to serve larger projects and enterprise customers. The company runs the Iclub loyalty platform targeting professional painters and contractors with training and benefits, and uses architect/designer testimonials (e.g., 'Diário de Obra' YouTube series) as a specification-channel influence asset.

The business model is product-based one-time-sale of paint and coatings, with no disclosed subscription or recurring-revenue mechanics. Customer segments are bifurcated between residential and commercial end consumers (primary) and professional painters/contractors served through Iclub. No public ownership, investor, funding, or revenue data is available; the company is privately held with Delino Souza disclosed as president of the board of directors and a workforce of 501-1000 employees.

Name

Iquine

Legal name

Iquine

Website

https://iquine.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Iquine is a privately held Brazilian paint and coatings manufacturer (founded 1974, 501-1000 employees) producing wall paints, decorative textures (Decoratto), varnishes, sprays, and automotive coatings. It sells nationwide through retail stores, a corporate sales channel, and an AI color-recommendation tool.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Architectural coatings
• Decorative paints
• Wood finishes
• Automotive coatings
• Industrial varnishes

Headquarters

HQ city

Guararapes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Products: Iquine generates revenue through the manufacture and sale of paints, coatings, textures, varnishes, stains, sprays, and automotive complementary products. Products are sold through a network of physical retail stores across Brazil.
2. Corporate/Vendas Corporativas Sales: Dedicated corporate sales channel for larger projects and business customers through MercaNet Web portal, WhatsApp, and telephone sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Iquine manufactures and sells a complete line of paints, decorative textures, varnishes, stains, resins, automotive coatings, and spray finishes for residential, commercial, and industrial use in Brazil. The portfolio spans wall paints (interior and exterior), premium textured coatings (Decoratto), wood/metal enamels (Dialine), wood-care varnishes, and specialty products such as rubberized facades and anti-mold paints, sold through a nationwide network of retail stores and a corporate sales channel.

Product overview

Iquine is a Brazilian paint and coatings manufacturer offering a comprehensive portfolio of products organized by surface type: wall and ceiling paints, metal paints, wood paints and varnishes, floor paints, textures and effects, protective resins, spray paints, and automotive complements. The core product lines include wall paints (Super Premium, Fosco Durável, Semibrilho Super Lavável, Seda Super Lavável, Fachada Emborrachada, Delanil Rende Muito, Sela & Pinta, Limpa Fácil, Acaba com o Mofo, Diatex Pinta Mais, Pintalar), the Decoratto premium texture line (Clássico, Rústico, Pedras Naturais, and multieffect variants including Estrelado, Efeito Brilho, Naturalle, Cimento Queimado, and Mármore), industrial/specialty paints (Dialine family, Diepóxi Multisuperfícies), wood protection varnishes (Sol e Chuva, Extrarrápido, Marítimo, Copal), protective resins, and spray paints. Iquine also provides AI-powered color recommendation through Minha Cor Iquine and operates a B2B portal (Mercanet Web) and ICLUB professional painter relationship platform.

Differentiator

Problem solved

Functional benefit

Brands

• Decoratto: Textured coating product line featuring multiple effects including classic, rustic, natural stones, marble, and various decorative finishes.
• Iclub
• Calculadora de Tinta
• Minha Cor Iquine

Products and services

• Tinta Super Premium Iquine

Quantifiable outcome

• Self-cleaning facade paint technology that maintains clean appearance over time

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coral: Major Brazilian decorative paint brand under AkzoNobel. Competes head-to-head with Iquine in mass-market wall paints, premium lines, and painter-targeted products.
• Montana Química: Brazilian specialty coatings manufacturer focused on aerosols, automotive, and industrial finishes. Comparable to Iquine's spray paint and automotive complement categories.
• Anjo Tintas: Brazilian paint manufacturer offering decorative, industrial, and automotive coatings. Direct competitor to Iquine in the SMB and contractor segments of the Brazilian market.
• Sherwin-Williams (Brasil): Brazilian operations of global paint leader Sherwin-Williams. Directly competes with Iquine in architectural, industrial, and specialty coatings, with broader international R&D backing.
• Suvinil: One of the leading architectural paint brands in Brazil, owned by AkzoNobel. Directly competes with Iquine across wall paints, textures, and decorative finishes for residential and commercial customers.
• PPG (Brasil): Brazilian operations of PPG Industries, a global coatings supplier. Overlaps with Iquine in architectural and industrial coatings, with strong technical and B2B credentials.
• Tintas Renner: Brazilian paint manufacturer with industrial and decorative product lines. Comparable to Iquine in scale and channel mix, focused on the Brazilian market.

Broad incumbents

• AkzoNobel: Global paints and coatings giant that owns Suvinil and Coral in Brazil. Sets the competitive baseline for product, brand, and R&D intensity against which Iquine competes in decorative paints.
• Nippon Paint (Brasil): Brazilian arm of Asian global paint major Nippon Paint. Competes with Iquine across architectural and industrial coatings, with growing share in the Brazilian market.
• Jotun (Brasil): Norwegian global coatings major with operations in Brazil, particularly strong in marine, protective, and decorative coatings. Comparable as a broad international incumbent active in Iquine's specialty/industrial adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iquine