Leaf Trading Cards

What Leaf Trading Cards does

Leaf Trading Cards is a privately held US trading card manufacturer and retailer headquartered at 400 Tittle Rd., Building B, The Colony, Texas. The company produces premium sports trading cards across baseball, football, basketball, soccer, hockey, combat sports (boxing/MMA), pickleball, tennis, bowling, table tennis, horse racing, and multi-sport formats, plus a Pop Century line of celebrity autographed memorabilia (Henry Winkler, Charlie Sheen, Kathy Bates, Lorraine Bracco) authenticated by JSA or PSA. Core manufacturing is built on patented metal-card technology including the Optichrome, Electrum, and Vivid product lines, with proprietary multi-material construction combining metal, paper, and PETG acetate (e.g., the Pure Imagination process and Vivid Clear Base/Autograph technology). The company holds league licenses with the National Lacrosse League, Major League Table Tennis, and the National Thoroughbred League, the last of which produced the first horse racing trading cards, and is a founding member of the Certified Trading Card Association (CTCA).

The business operates a hybrid go-to-market combining a direct e-commerce storefront at leaftradingcards.com (pre-orders, in-stock releases, and web exclusives), an authorized Direct Dealer network of brick-and-mortar hobby shops, online case breakers, and distributors searchable via a 'Find a Store' locator, and event-driven sales at trade shows and private athlete/celebrity signing events. Pricing spans $15.99 to $299.99 per hobby or jumbo box, with case-level purchasing for dealers. Revenue is generated through one-time product sales (trading card hobby boxes, jumbo boxes, single packs, autograph and memorabilia cards) and B2B distribution to the dealer network. Brand equity derives from a 75+ year heritage traced to the 1948 Leaf candy company founded by Sol and Harry Leaf, modernized through the 2010 acquisition of Leaf Brands by Razor Entertainment, with the further addition of Pro Set in 2020.

The leadership team is led by President Josh Pankow, who also sits on the CTCA Advisory Board, and Director of Marketing & Licensing CJ Breen, who has driven the pickleball and emerging-sports initiatives. The company operates with 1-10 employees, relying on outsourced manufacturing, and is positioned in market research as a key player in the global trading card collectibles market alongside Panini, Topps, and Upper Deck. Leaf has no public API, no AI/ML capabilities disclosed, no institutional funding rounds, and no parent company, operating as a bootstrapped, founder-controlled independent.

Name

Leaf Trading Cards

Legal name

Leaf Trading Cards

Website

https://leaftradingcards.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Leaf Trading Cards is a privately held Texas-based manufacturer of premium sports and celebrity trading cards, serving hobbyist collectors, hobby shops, and case breakers through direct e-commerce, an authorized dealer network, and proprietary metal-card technology (Optichrome, Electrum, Vivid).

Ownership category

akta.pro rank

Product category

Sports Trading Cards

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Hobby, Toy & Game Shops (5945), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Trading Cards Retail (CRAMAOAA)

akta.pro secondary industries

Sports Trading Cards Retail (CRALAGAA), Autographed Memorabilia Retail (CRAMAOAB), Sports Memorabilia & Autographs Retail (CRALAGAI)

Keywords

• Sports trading cards
• Collectible memorabilia
• Autograph cards
• Celebrity memorabilia
• Hobby box products

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D

Revenue model

1. Trading Card Product Sales: Leaf generates the majority of its revenue through the sale of trading card products including hobby boxes, jumbo boxes, and single packs across multiple sports (baseball, football, basketball, soccer, hockey, pickleball, bowling, tennis) and multi-sport lines. Products are sold as pre-orders and in-stock items through direct e-commerce and authorized dealer networks. Products include autograph cards, base cards, memorabilia cards, and parallel/insert cards with varying rarity tiers.
2. Celebrity Autographed Memorabilia: Leaf sells autographed celebrity memorabilia including signed 11x14 photos from private signings, authenticated by JSA or PSA. These items feature celebrities such as Henry Winkler, Charlie Sheen, Kathy Bates, Lorraine Bracco, and others from films and television shows, generating incremental revenue through the Pop Century celebrity line.
3. Direct Dealer / B2B Distribution: Leaf operates a Direct Dealer program allowing brick-and-mortar hobby shops, breakers, online stores, and distributors to purchase Leaf products directly for resale. This channel ensures wide retail availability and drives bulk/case-level sales alongside direct-to-consumer e-commerce.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Leaf Trading Cards designs, manufactures, and sells licensed sports, multi-sport, and celebrity trading cards using proprietary metal-based card technologies (Optichrome, Electrum, Vivid, Metal). The company offers hobby boxes, jumbo boxes, solo packs, and individual autograph and memorabilia cards across baseball, football, basketball, soccer, hockey, boxing, MMA, pickleball, and emerging sports, and runs the Pop Century line of JSA/PSA-authenticated celebrity signed memorabilia. Products are distributed through the company's direct e-commerce storefront and a global network of authorized hobby shops, breakers, and online dealers.

Product overview

Leaf Trading Cards is a trading card company with over 75 years of history (founded 1948), now operated by Razor Entertainment after acquiring Leaf Brands in 2010. The company produces an extensive portfolio of sports trading cards across baseball, football, basketball, soccer, hockey, boxing, MMA, pickleball, and multi-sport categories, along with unique celebrity trading cards under the Pop Century line. Core product lines include Optichrome (premium metal technology), Metal (bold designs with high autograph content), Vivid (vibrant metal cards), Electrum (prospect-focused), and specialty products like Art of Sport (multi-sport crossover), Glory of the Game (soccer), and Anime Nation (anime-style sports). The company also offers celebrity signed memorabilia with JSA/PSA authentication, operates a Direct Dealer Application program for retailers, maintains a Redemptions Portal (redeemleaf.com) for handling redemption cards, and provides Leaf Authentics certificate verification. Notable licensing includes partnerships with NLL (National Lacrosse League), Major League Table Tennis (MLTT), National Thoroughbred League (horse racing), and CTCA membership for industry standards.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Leaf Optichrome Football Hobby Premium football trading card hobby box featuring Leaf's patented Optichrome metal technology, with high-end autograph content and new inserts including Enduring Legacy and College Town. Targeted at football trading card collectors seeking premium on-card autograph content.
• 2026 Leaf Metal Football Jumbo Expanded format Metal football trading card box with 8 autograph cards, 8 base cards, and a guaranteed on-card autograph per box, including the new Armed and Dangerous insert. Aimed at football collectors and breakers seeking higher hit density.
• 2026 Leaf World Wonders Soccer Set Limited-edition soccer trading card set featuring 10 top global players including Lionel Messi, Cristiano Ronaldo, Neymar, and Lamine Yamal, with numbered parallels at tiers of /49, /25, /10, /5, /2, and 1/1. Targeted at soccer card collectors and investors.
• 2026 Leaf Vivid Baseball Hobby Vivid baseball trading card hobby box on premium metal Vivid technology featuring top prospects, rising stars, and legends, with 6 autograph cards and 2 base cards per box. Includes debut of the Funky design and the return of Pure Imagination (metal, paper, PETG technology).
• 2025 Leaf Optichrome Baseball Jumbo Premium Optichrome baseball trading card jumbo box with 12 autograph cards and 3 base cards per box, featuring crossover stars from boxing, MMA, and professional wrestling. Targeted at premium baseball and crossover sports autograph collectors.
• Anime Nation Series 2 Anime-style trading card pack drop featuring athletes with unique artwork by Shion Minabe, 3 cards per pack, matching color parallels, and serial numbering to 99 or less. Targeted at collectors seeking stylized sports collectibles.
• 2026 Leaf Glory of the Game Soccer Soccer trading card release featuring top international stars including Lionel Messi, Erling Haaland, Lamine Yamal, and Ronaldo Nazario, timed to the World Cup. Features 4 premium hits per box and 10 boxes per case.
• 2026 Leaf Metal Draft Edition Baseball Baseball draft-focused trading card release featuring top prospects including Roch Cholowsky and Dax Whitney, with quad autographs of legends drafted in the same year. Available in Hobby (9 autos/box) and Mega (14 autos/box) formats.
• 2026 Leaf Metal Ring Kings Inaugural combat sports trading card release featuring boxing and wrestling stars with signatures, inscriptions, illustrations, and Fighting Machines. Includes cut signatures of Muhammad Ali and André the Giant and the Knockout Kings die-cut set.
• 2026 Leaf Art of Sport Multi-sport trading card release on canvas designs featuring multi-signed cards, game-used memorabilia, and booklet cards. Notable signers include Tim Tebow, Giannis Antetokounmpo, Nikola Jokic, Joe Montana, Roger Staubach, Chuck Norris, Mike Tyson, Conor McGregor, and Nolan Ryan.
• Pop Century Celebrity Signed Memorabilia Pop Century line of signed 11x14 celebrity photos from private signings with film and television personalities such as Henry Winkler, Charlie Sheen, Kathy Bates, and Lorraine Bracco, with JSA or PSA authentication. Targeted at celebrity autograph and pop culture collectors.
• Leaf Redemption Portal Online portal for collectors to submit redemption card codes, track fulfillment status, and manage shipments of unredeemed cards pulled from Leaf trading card products.
• Leaf Authentics Certificate Verification Authentication and certificate verification system allowing collectors to confirm the authenticity of Leaf Trading Cards collectibles by entering subject, item name, and certificate ID on a dedicated online portal.

Quantifiable outcome

• Leaf Trading Cards is identified as a key player in the global trading card collectibles market valued at USD 1.88-1.96 billion in 2024-2026, projected to reach USD 2.62-2.86 billion by 2035.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Certified Trading Card Association (CTCA)coreStrategic or Co-development Partner · 17 March 2026Leaf Trading Cards joined the Certified Trading Card Association (CTCA) as a founding member on March 17, 2026. The company's president, Josh Pankow, serves on the CTCA Advisory Board, giving Leaf a voice in the association's direction. This positions Leaf within an industry-wide standards body focused on certification and industry standards, enhancing the company's credibility and regulatory standing in the trading card industry.
• National Thoroughbred League (NTL)flagshipStrategic or Co-development Partner · 20 November 2024The National Thoroughbred League (NTL) and Leaf Trading Cards partnered to create the first horse racing trading cards, announced on November 20, 2024. Cards will feature horses, jockeys, owners, and their uniform swatches, with a planned release in spring 2025. This is an industry-first partnership bringing the NTL into the trading card hobby, expanding Leaf's sport coverage into horse racing.
• National Lacrosse League (NLL)coreOEM/ Whitelabel/ Licensing Partner · 1 October 2024Leaf Trading Cards acquired licenses for various leagues including the NLL (National Lacrosse League), as reported in October 2024. This enables Leaf to produce officially licensed lacrosse trading cards, expanding its multi-sport portfolio into another professional sports league.
• Major League Table Tennis (MLTT)coreStrategic or Co-development Partner · 13 September 2024Major League Table Tennis (MLTT), America's first professional table tennis league, announced a partnership with Leaf Trading Cards on September 13, 2024. Leaf will produce a licensed range of trading cards featuring MLTT's players and moments. Paddle Palace handles fulfillment and sales of league merchandise across the US. This partnership expands Leaf into table tennis collectibles.
• Paddle PalaceminorChannel Partner/ Reseller/ Distributor · 13 September 2024Paddle Palace handles fulfillment and sales of Major League Table Tennis (MLTT) merchandise across the US as part of the MLTT-Leaf partnership announced in September 2024. Paddle Palace is a distributor partner for the table tennis product line produced by Leaf.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Leaf_Cards
• YouTubeyoutube.com/@leaftradingcards
• Instagraminstagram.com/leaftradingcards
• LinkedInlinkedin.com/company/leaf-trading-cards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaf Trading Cards