First National Bank

What First National Bank does

Farmers National Bank is a regional community bank headquartered in Canfield, Ohio, operating as the primary subsidiary of publicly traded Farmers National Banc Corp. (NASDAQ: FNFC). Founded in 1887, the institution has expanded to more than 50 branch locations across Ohio, Pennsylvania, and Western Pennsylvania markets, supported by a 501–1,000 employee base and three wholly owned subsidiaries: Farmers National Investments (investment services and financial planning), Farmers National Insurance LLC/Bowers Group (insurance brokerage), and Farmers Trust Company (trust, estate, and retirement plan services). The bank's product portfolio spans consumer deposit accounts (Totally Green, Platinum, Bonus Checking at up to 2.00% APY with qualifications), savings and money market accounts, IRAs, mortgage products (fixed-rate, variable-rate, construction, VA), home equity lines of credit, credit cards, and personal loans, alongside a full commercial banking suite that includes business checking, business loans (term loans, revolving credit, SBA, CRE), treasury management (ACH, wires, Positive Pay, remote deposit, merchant services), and specialty programs such as agricultural lending and GrowNow Ohio participation.

The bank's distinguishing technology is its proprietary eStore Common Application platform, a single-entry digital application covering 50+ consumer and business products, which underpins a decade-long "Clicks-to-Bricks" strategy launched in 2016. This digital platform is paired with a traditional branch-based relationship banking model, supported by a mobile banking app, online banking with Zelle person-to-person payments, MoneyPass access at 37,000+ surcharge-free ATMs, and security integrations including Trusteer/IBM and Positive Pay. The bank serves retail consumers, small-to-medium businesses, high-net-worth individuals (private banking), and agricultural operators across its footprint.

Revenue is generated through two primary streams: net interest income from commercial, mortgage, agricultural, and consumer lending, and non-interest income from deposit fees, treasury management, mortgage origination, wealth management, insurance brokerage, and trust services. Distribution relies on a hybrid physical-digital model—dedicated commercial lending teams organized by region (Mahoning Valley, Akron-Canton, Wayne-Medina, Cleveland, Pennsylvania, Columbus-Central Ohio), specialty SBA/agriculture/express lending teams, mortgage loan officers, private banking relationship managers, and a 50+ branch network augmented by digital self-service. In 2025, the bank completed a merger with Farmers Middlefield to extend its regional footprint and is currently undergoing a Core Systems Update to modernize its technology infrastructure.

Name

First National Bank

Legal name

Farmers National Banc Corp.

Website

https://farmersbankgroup.com

Company type

Public

Founded year

1887

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Farmers National Bank is a Canfield, Ohio-based regional community bank (subsidiary of NASDAQ: FNFC), founded in 1887, operating 50+ branches across Ohio and Pennsylvania, serving retail consumers, SMBs, high-net-worth clients, and agricultural operators with deposit, lending, mortgage, treasury management, wealth, and insurance services via a Clicks-to-Bricks digital and branch model.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Commercial Banking (522110)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

Keywords

• Retail banking services
• Commercial lending
• Community banking
• Wealth management
• Mortgage lending

Headquarters

HQ city

Orrville

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Traditional banking interest income from lending activities including commercial loans, residential mortgages, and consumer credit products.
2. Non-Interest Income: Fees from deposit accounts, wire transfers, treasury management services, mortgage lending, wealth management, and insurance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

First National Bank, operating as Farmers National Bank, provides comprehensive retail and commercial banking services to consumers and businesses across Ohio and Pennsylvania through more than 40 branch locations. Core offerings include checking and savings accounts, personal and commercial loans, mortgages, treasury management, trust and investment services, crop and life insurance, retirement planning, and digital banking delivered through a proprietary eStore Common application platform with Zelle integration.

Product overview

Farmers National Bank operates as a regional community bank offering a comprehensive financial services platform. The product portfolio consists of a unified digital banking ecosystem (eStore Common Application) integrated with traditional branch banking through the Clicks-to-Bricks strategy. Consumer offerings include multiple checking account tiers (Totally Green, Platinum, Bonus Checking), savings accounts (Statement, Health Savings, Holiday, Money Market), personal loans, mortgage products (Fixed-Rate, Variable-Rate, Construction, Affordable Housing, VA Loans), home equity products (HELOC, Home Improvement, H.E.L.P. emergency loans), credit cards (via Elan Financial Services/Mastercard), and retirement accounts (Traditional and Roth IRA). Business services encompass specialized checking (Business Green, Gold, Interest), business savings and money market accounts, commercial lending (term loans, revolving credit, real estate, SBA), treasury management (ACH, wire transfer, Positive Pay, merchant services via FiNet, payroll cards via Netspend), and business digital banking. Wealth management division provides trust services (Farmers Trust Company), private banking, investment services (Farmers National Investments), insurance (Farmers National Insurance/Bowers Group), and retirement plan administration (National Associates Inc.).

Differentiator

Problem solved

Functional benefit

Brands

• Farmers National Investments: Investment services providing financial planning and investment management solutions.
• Farmers National Insurance (Bowers Group)
• Farmers Trust Company

Products and services

• Personal Checking
• Personal Savings
• Zelle Person-to-Person Payments
• Personal Loans
• Home Equity Loans and Lines of Credit
• Credit Cards
• Retirement Planning Services
• Mortgage Center Solutions
• Business Checking
• Business Savings
• Business Online Banking
• Treasury Management
• Business and Agricultural Loans
• Trust Services
• Investment Services
• Insurance Services
• Private Banking

Quantifiable outcome

• 300% increase in online application volume year-over-year in Q4 2025
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• South African Department of Home AffairsminorStrategic or Co-development Partner · 15 May 2026FNB is one of four major banks participating in South Africa's digital smart ID initiative with the Department of Home Affairs. The bank processes biometric-enabled digital ID applications at connected branches, supporting the replacement of the green ID book with more secure digital alternatives.
• Monday DesignminorGTM or Marketing Partner · 19 March 2026First National Bank Ghana partnership with Monday Design to organize DiscovHer, an event celebrating women in Ghana's creative industry. The partnership supports the bank's women-focused banking proposition through community building and empowerment initiatives.
• Author Digital LabsminorGTM or Marketing Partner · 19 March 2026First National Bank Ghana partnership with Author Digital Labs for DiscovHer event. The partnership aims to empower women creatives through conversations and community building as part of the bank's women-focused banking strategy.
• Absecon BancorpminorOthersFirst National Bank of Absecon is a subsidiary of Absecon Bancorp, a bank holding company trading over-the-counter under symbol ASCN. The community bank has served Atlantic County, New Jersey since 1916.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• S&T Bancorp, Inc. Indiana, PA-based community bank holding company with a Western Pennsylvania footprint that overlaps Farmers National's PA market. Operates consumer, commercial, and wealth banking with a comparable community banking philosophy.
• WesBanco, Inc. Multi-state community bank with a strong Ohio, Pennsylvania, and West Virginia branch presence, similar deposit and commercial lending franchise, and comparable mid-cap community banking model focused on relationship banking and wealth services.
• F.N.B. Corporation: Direct regional bank peer headquartered in Pittsburgh, PA with a multi-state PA/OH/WV/NC footprint and a similar mix of consumer, commercial, and wealth banking. Operates a comparable Clicks-to-Bricks-style digital platform and is the most direct in-market competitor.
• CNB Financial Corporation: Pennsylvania-based community bank with consumer, commercial, and wealth management services, operating a similar multi-county PA footprint to Farmers National's Pennsylvania branches.
• First Commonwealth Financial Corporation: Pennsylvania-headquartered community bank with western and central PA branches that directly overlap Farmers National's Pennsylvania geography. Offers similar consumer, commercial, and wealth management products.
• Cortland Bancorp: Ohio community bank with a similar size, geography (NE Ohio), and consumer/commercial product mix, providing direct head-to-head competition in overlapping Ohio counties.
• Univest Financial Corporation: Pennsylvania-headquartered bank with consumer, commercial, and wealth offerings in similar PA markets. Comparable community banking scale and customer mix.
• Premier Financial Corp. Ohio and Michigan-based community bank with a similar mix of consumer, commercial, and mortgage lending. Operates a comparable relationship-driven community banking model with a Midwestern regional footprint.
• Park National Corporation: Ohio-based bank holding company operating a community banking model with consumer, commercial, and wealth management lines comparable to Farmers National Bank. Shares the same Ohio-anchored regional focus.

Broad incumbents

• First Financial Bancorp: Larger Ohio, Indiana, and Kentucky-based regional bank with consumer, commercial, and wealth services. A more scaled incumbent in adjacent Ohio markets that competes with Farmers National for the same mid-market and SMB relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/farmersbnkgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First National Bank