SagePoint Financial

What SagePoint Financial does

SagePoint Financial operates as part of one of the United States' largest networks of independent wealth management firms (commercially branded Osaic), headquartered in Phoenix, Arizona. The company provides securities and investment advisory services to 4M+ clients nationwide through a regulated multi-entity structure comprising affiliated broker-dealers (Osaic Wealth, Inc.; Osaic Institutions, Inc.; Osaic Services, Inc.; Ladenburg Thalmann & Co., each a FINRA- and SIPC-member firm) and registered investment advisers (Ladenburg Thalmann Asset Management, Inc.; Osaic Advisory Services, LLC; CW Advisors, LLC; with VISION2020 Wealth Management Corp. sponsoring advisory programs on the Osaic Wealth platform). It is privately held and was founded in 1970, with corporate headcount in the 251–500 range while an affiliated network of 11,000+ financial professionals drives revenue and client service.

The business operates a B2B2C go-to-market model. Distribution flows through two primary channels — a network of 11,000+ independent financial professionals who deliver wealth management and financial planning to individual clients and families, and 270+ institutional partners (banks, credit unions, and other financial institutions) that embed SagePoint/Osaic wealth solutions into their customer offerings. Marketing emphasizes advisor-led, relationship-driven financial guidance, including intergenerational wealth transfer and life-transition support, distributed primarily through organic social channels and advisor/client storytelling content.

Revenue is generated through recurring advisory fees and transaction-based commissions on securities and advisory services rendered via the affiliated broker-dealers and RIAs under individually negotiated advisory agreements; pricing is not publicly disclosed. The company sells into three primary segments: individual clients and families (end consumers of wealth management services), financial institutions (B2B customers seeking a turnkey wealth platform), and financial professionals (independent advisors consuming the platform's compliance, product, and back-office infrastructure). Technology stack details are not disclosed in the source material, and no AI/ML capabilities, patents, or proprietary platform features are described.

Name

SagePoint Financial

Legal name

Osaic

Website

https://sagepointfinancial.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

SagePoint Financial (operating as part of the Osaic network) is a privately held US wealth management platform providing securities and investment advisory services through affiliated broker-dealers and RIAs, serving 4M+ clients via 11,000+ financial professionals and 270+ institutional partners.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Wealth management services
• Broker-dealer services
• Investment advisory services
• Financial planning solutions
• Independent advisor network

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Securities and Investment Advisory Services: The company offers securities and investment advisory services through affiliated broker-dealers (Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co.) and registered investment advisers (Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC., CW Advisors, LLC.). Services are offered through FINRA and SIPC member firms, suggesting a recurring advisory fee and/or transaction-based revenue model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SagePoint Financial (doing business as Osaic) operates one of the largest networks of independent wealth management firms in the United States. The company delivers securities, brokerage, and investment advisory services through affiliated broker-dealers (Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co.) and registered investment advisers (Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC., CW Advisors, LLC.). It supports 11,000+ financial professionals across 270+ financial institutions, serving 4M+ clients nationwide with wealth management, financial planning, and intergenerational wealth transfer guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Securities Brokerage Services Securities brokerage services for individual investors and families, offered through affiliated broker-dealer subsidiaries that are members of FINRA and SIPC.
• Investment Advisory Services Registered investment advisory services including wealth management, financial planning, and intergenerational wealth transfer guidance for individual clients and families, delivered through affiliated RIAs.
• Sponsored Advisory Programs Sponsored advisory programs offered through Osaic Wealth, Inc. and backed by affiliated registered investment adviser VISION2020 Wealth Management Corp., designed for affiliated financial professionals and their end clients.
• Institutional Wealth Management Solutions Embedded wealth management solutions provided to 270+ financial institutions including banks and credit unions, enabling them to offer wealth management services to their customers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VISION2020 Wealth Management Corp.minorStrategic or Co-development PartnerAn affiliated registered investment adviser that sponsors advisory programs offered by Osaic Wealth, Inc. This is an internal affiliate relationship rather than an external partnership, with VISION2020 sponsoring specific wealth management advisory programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Wealthfront: Digital-first wealth management platform serving younger, mass-affluent investors with low-fee automated portfolios — an emerging threat to the entry-tier segment of Osaic's advisor-served book.

Direct peers

• Cetera Financial Group: Multi-channel independent wealth management network serving financial professionals and institutions through multiple affiliated broker-dealers and RIAs — same hybrid B2B2C structure as Osaic.
• Kestra Financial: Wealth management platform serving independent financial advisors and institutional partners through affiliated broker-dealers, competing for the same advisor and bank-channel relationships.
• LPL Financial: Largest independent broker-dealer in the U.S. with a comparable advisor-affiliation model serving retail wealth management clients. Directly competes for independent advisors and is the benchmark against which Osaic's IBD economics are measured.
• Cambridge Investment Research: Independent broker-dealer and RIA network serving thousands of financial professionals, directly comparable to Osaic in distribution model and advisor-affiliation focus.
• Commonwealth Financial Network: Privately held independent broker-dealer and RIA serving thousands of advisors with a relationship-driven positioning, structurally similar to Osaic.

Broad incumbents

• Fidelity Wealth Management: Large wealth manager with both institutional advisor services and direct-to-consumer offerings; comparable in scale and target segments though with a more captive distribution model.
• Raymond James Financial: Diversified financial services firm with a large independent-advisor channel and wealth management segment that overlaps with Osaic's offering, though it operates across a much broader business mix.
• Ameriprise Financial: Large wealth and asset manager with an advisor-affiliated channel competing for mass-affluent and high-net-worth clients; broader product set than Osaic but overlapping target market.
• Charles Schwab (Advisor Services): Dominant custodian and technology provider for independent RIAs and IBDs; competes indirectly for advisor loyalty through custody economics and an integrated tech stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sagepointtweet
• Facebookfacebook.com/SagePointFinancia
• LinkedInlinkedin.com/company/sagepoint-financial_2
• Instagraminstagram.com/osaic_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SagePoint Financial