Homeland

What Homeland does

Homeland LLC is a privately held, women-owned US staffing and talent solutions company headquartered in Franklin, Tennessee. Operating with 11-50 employees since founding, the firm delivers four integrated service lines: Staffing Solutions (direct placement, contract, contract-to-hire, and executive search), Managed Solutions (SOW projects, project implementation, project management, and help desk support), Talent Creation Solutions (custom talent pools), and Legacy Data Solutions (a cloud-based legacy application archiving product built on Microsoft Windows Server with SQL Server). The company serves clients nationally across eight verticals — primary focus on banking/financial/insurance, technology, and healthcare, with secondary presence in administrative, government, engineering, manufacturing, and sales/business development — and holds WBENC Women's Business Enterprise certification.

Revenue is generated through six streams: one-time placement fees for direct hire and executive search; recurring bill-rate income from contract and contract-to-hire staffing where Homeland owns payroll, benefits, and compliance; and managed services revenue from SOW-based engagements and talent creation projects. Pricing is negotiated per client and not publicly disclosed. The technology stack is operationally focused — a Salesforce-based candidate tracking CRM, a self-serve candidate job portal at work.homelandus.com, and the proprietary Legacy Data Archive — with no disclosed API, SDK, or AI/ML capability.

Distribution combines direct enterprise sales for consultative staffing engagements, inside sales via web inquiry forms targeting mid-market, and a self-serve job board for candidates. Marketing is light: a content Playbook section, organic social (LinkedIn, Instagram, Facebook), and SMS outreach to opted-in users. Leadership is led by CEO Tiffany Woosley. The firm has earned regional recognition including Nashville Business Journal Best in Business and Women of Influence awards, Comcast Business small-business finalist status, and Nashville Technology Council Innovator of the Year. No external funding, parent company, or M&A activity has been disclosed.

Name

Homeland

Legal name

Homeland LLC

Website

https://homelandus.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Homeland LLC is a women-owned US staffing firm in Franklin, Tennessee providing direct hire, contract, executive search, managed services, talent creation, and legacy data archiving services across healthcare, finance, technology, and other verticals nationally.

Ownership category

akta.pro rank

Product category

Professional Staffing Services

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Global Mobility, Immigration & Relocation (BPACAPAN)

Keywords

• Staffing solutions
• Talent acquisition
• Managed services
• Direct placement
• Legacy data archiving

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Placement (Direct Hire): Permanent placement services placing candidates in full-time positions with client organizations. Clients pay for successful placements.
2. Contract/Temporary Staffing: Providing temporary workers to fill short-term staffing needs. Homeland manages payroll, benefits, and compliance for placed workers while charging clients for worker hours.
3. Contract-to-Hire: Trial placement model allowing clients to evaluate candidates before committing to permanent employment. Combines elements of contract staffing with potential direct placement conversion.
4. Executive Search: Specialized high-level recruitment services for executive and leadership positions.
5. Managed Solutions: Managed services including SOW Projects, Project Implementation, Project Management, Help Desk Services and Support. Provided as ongoing service engagements with predictable costs.
6. Talent Creation: Developing customized talent pools tailored to specific market and client needs. Includes contract/temp placement and building specialized teams.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Homeland is a customized staffing and talent solutions provider that recruits and places candidates (direct hire, contract, contract-to-hire, executive search) and delivers managed service engagements (SOW projects, project implementation, project management, help desk) for client organizations. It complements these human-capital services with a cloud-based Legacy Data Archive solution for retiring legacy applications and a Talent Creation offering that builds tailored candidate pools. Its primary customers are U.S. enterprises and mid-market businesses across healthcare, banking/financial/insurance, technology, government, engineering, manufacturing, and sales verticals.

Product overview

Homeland is a customized staffing solutions company offering four core service lines: Staffing Solutions (Direct Placement, Contract, Contract to Hire, and Executive Search), Managed Solutions (SOW Projects, Project Implementation, Project Management, and Help Desk), Talent Creation Solutions (customized talent pools for contract/temp placements), and Legacy Data Solutions (cloud-based legacy application archiving with Microsoft Windows Server and SQL Server). The company operates as a unified service offering rather than a modular platform, providing end-to-end talent and managed services to businesses across healthcare, finance, technology, manufacturing, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Staffing Solutions Recruitment and talent placement services including Direct Placement, Contract, Contract-to-Hire, and Executive Search to help organizations build and scale their teams across multiple verticals.
• Managed Solutions Managed services including SOW Projects, Project Implementation, Project Management, and Help Desk Services and Support, provided as ongoing service engagements to evaluate project portfolios and business initiatives.
• Talent Creation Solutions Custom talent pool development services tailored to specific market and client needs, utilizing hands-on recruiting expertise to build contract/temp talent pools for specialized team requirements.
• Legacy Data Solutions Cloud-based application for retiring multiple legacy applications into a single archive with secure information access, Active Directory single sign-on, full auditing for compliance, tiered storage, browser compatibility, and rapid implementation on Microsoft Windows Server with SQL Server.

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ManpowerGroup: Global workforce solutions company providing staffing, recruitment process outsourcing, and talent management. Comparable to Homeland's staffing and managed services offerings across verticals including healthcare, finance, and technology.
• Kelly Services: Established U.S. staffing firm offering contract, direct hire, and managed services across professional, technical, and administrative categories. Comparable to Homeland's broad service portfolio though operating with significantly greater scale and geographic reach.
• Randstad: Global staffing and HR services leader operating across all major verticals and geographies. Comparable to Homeland's broad staffing offerings though at vastly greater scale, with significant overlap in healthcare, finance, and technology staffing.
• Adecco: Global staffing and workforce solutions provider covering administrative, professional, industrial, and technology placements. Overlaps with Homeland's general staffing and talent creation services across multiple verticals.
• Robert Half International: Largest U.S.-based specialized staffing firm placing finance/accounting, technology, legal, and administrative talent. Direct overlap with Homeland's Direct Placement, Contract, and Executive Search service lines, though Robert Half operates at vastly greater scale with proprietary matching technology.

Direct peers

• Kforce: U.S. professional staffing firm specializing in technology, finance, and accounting talent placement. Comparable to Homeland's Banking/Financial/Insurance and Technology verticals through direct hire and contract staffing models.
• Apex Systems: IT staffing and services firm providing contract, direct placement, and managed project services. Comparable to Homeland's Technology vertical and Managed Solutions portfolio, particularly SOW project work and help desk support.
• TEKsystems: Large IT staffing and services provider offering contract, direct hire, and managed services across technology roles. Direct overlap with Homeland's Technology vertical staffing, Talent Creation Solutions, and Managed Solutions offerings.
• Insight Global: Large U.S. staffing firm focused on IT, engineering, and professional placements with a strong managed services and long-term contract orientation. Closely comparable to Homeland's Technology vertical staffing and Managed Solutions offerings, though with materially greater scale.
• Express Employment Professionals: U.S. staffing franchise network placing administrative, commercial, and professional talent with national footprint. Direct overlap with Homeland's diversified staffing model across multiple verticals and similar mid-market client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomelandUS
• LinkedInlinkedin.com/company/homeland
• Instagraminstagram.com/homeland_llc
• Xx.com/Homeland_LLC

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeland