Penrod

What Penrod does

Penrod, legally The Penrod Company, is a privately held global distribution company founded in 1888 in Wabash, Indiana by John Noble Penrod and currently headquartered in Virginia Beach, Virginia under family ownership led by Chairman & CEO Edward A. (Buzz) Heidt, Jr. and President Tim Heidt. The company sources, distributes, and selectively manufactures forest products (veneer, corestock, specialty panels, sliced and rotary veneer), metal hardware (hinges, fasteners, weather strip seals), and cellular PVC building solutions sold under the XO by Penrod brand for trim, fascia, columns, and mouldings. Its core manufacturing asset is St-Raymond Veneer Inc. in Quebec, Canada, acquired in 2003, which produces face and sliced veneer in over 30 species with capabilities up to 10 feet in length and beyond 5 feet in width.

Penrod operates an integrated global distribution network with offices in the United States, Canada, China (Shanghai), and Europe (Paris), warehouses totaling 375,000 sq ft in Norfolk, VA and High Point, NC, and channel-partner reach into Europe, Africa, and Asia. The company claims to sell to most hardwood plywood manufacturers in North America, serves marquee enterprise customers including Lowe's, KraftMaid, Georgia Pacific, and Klaussner Furniture, and estimates its hardware is present in roughly 38% of U.S. homes built in the last 10-15 years. Pricing is quote-based B2B/enterprise and the revenue model is transaction-fee distribution across forest, hardware, and PVC categories, supplemented by selective manufacturing at St-Raymond and proprietary XO hybrid PVC technology.

The business is run as a family-controlled corporation with no disclosed institutional investors, no funding rounds, and no M&A activity since the divestitures of Foresbec and Noblebois in 2011-2013. Recent strategic activity has been organic and modest: the 2017 Paris opening re-established a European distribution footprint, a 2019 High Point warehouse expansion grew PVC capacity, and product extensions such as Weather Strip Seal and Corner Pad (2019) broadened the hardware line. Leadership hires (Brian Powers, Matthew Hersey, Martin Cawdery, Ron Talley) have focused on hardware/PVC operations and sales.

Name

Penrod

Legal name

The Penrod Company

Website

https://thepenrodcompany.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

101–250 employees

Short description

Penrod is a 130+ year old, family-owned global distributor of forest products (veneer and panels), metal hardware (hinges and fasteners), and XO-branded cellular PVC building solutions, serving hardwood plywood manufacturers and residential/commercial construction customers across North America, Europe, and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Forest Products Distribution: Distribution of veneer, corestock, specialty panels, and sliced/rotary veneer from global sources to hardwood plywood manufacturers.
2. Metal Products (Hardware & Hinges): Distribution of imported hinges, fasteners, and general hardware to the professional market in NAFTA region. Products available in 24-hour shipment.
3. PVC Building Solutions (XO Brand): Sale of XO cellular PVC building products including trim boards, fascia, corner boards, bead boards, columns, and mouldings for exterior construction applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Penrod is a global distribution and manufacturing company supplying forest products (veneer, corestock, specialty panels, and sliced/rotary veneer for hardwood plywood manufacturers), metal hardware and hinges (door-related hardware including hinges, fasteners, and general hardware for NAFTA professional market), and PVC building solutions under the XO brand (cellular PVC trim boards, fascia, corner boards, bead boards, columns, and mouldings). The company also manufactures face and sliced veneer at its wholly-owned St-Raymond Veneer facility in St-Raymond, Quebec, Canada, and operates offices on most continents with distribution centers serving residential and commercial construction markets.

Product overview

Penrod is a global distribution company offering three main product categories: Forest Products (veneer, corestock, specialty panels, and sliced/rotary veneer for plywood manufacturers), Hardware & Hinges (door-related products including hinges, fasteners, and general hardware), and PVC Building Solutions branded as XO (cellular PVC boards, trim, fascia, columns, and mouldings for construction). St-Raymond Veneer, located in Quebec, Canada, is a key manufacturing operation producing face and sliced veneer products. The company distributes from multiple global locations including the US, Canada, China, Africa, and Europe, serving manufacturers in North America and worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• XO Building Solutions: Special hybrid PVC solutions for trim boards, fascia, corner boards, bead boards, columns and other building applications.
• St-Raymond Veneer
• XO by Penrod

Products and services

• Forest Products Global distribution of forest products including veneer, corestock, specialty panels, and sliced and rotary veneer sourced from North America, Africa, Europe, and South America for hardwood plywood, cabinet, and furniture manufacturers.
• St-Raymond Veneer (SRV) - Face & Sliced Veneer Manufacturing Wholly-owned manufacturing subsidiary producing face veneer and sliced veneer in more than 30 wood species with sizes up to 10 feet long and widths beyond 5 feet, serving the hardwood plywood industry.
• Hardware & Hinges Door-related hardware products including hinges, fasteners, and general hardware for residential and commercial applications, with inventory available for shipment within 24-48 hours.
• XO Building Solutions (Cellular PVC) Special hybrid PVC building products including cellular PVC boards, trim boards, fascia, corner boards, bead boards, columns, and mouldings. Features sealed-edge boards that are dent resistant and can be milled and machined.
• Weather Strip Seal & Corner Pad Vinyl-coated foam weather strip seal and corner pad products for door systems, available in multiple colors, with same-day shipping for weather strip seals.
• XO Wood Grain Cellular PVC Board Cellular PVC board with wood grain texture on one side and a smooth surface on the other, combining durability with the aesthetic of natural hardwood.

Quantifiable outcome

• 48-hour hardware order turnaround
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vis.align, Inc.coreImplementation/ SI/ Consulting Partner · 1 October 2005Microsoft Gold-Certified Business Solutions Partner selected to manage global implementation of Microsoft Axapta Supply Chain Management and ERP, including Import Shipment Tracking, CRM, Enterprise Portal, and Demand Planner. The implementation was designed to streamline business processes and support customer-centric business strategy across Penrod's global operations.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Louisiana-Pacific Corporation: Public building products manufacturer focused on engineered wood, siding, trim, and OSB products serving residential and commercial construction. Direct comparable to Penrod's forest products distribution and XO PVC trim offerings, both targeting the same builder and OEM channels.
• UFP Industries (Universal Forest Products): Large US-based manufacturer and distributor of wood, composite, and building products serving retail, construction, and industrial markets. Closely comparable to Penrod in offering wood and alternative-material building components through national distribution to builders and retailers like Lowe's.
• Boise Cascade Company: Public manufacturer and distributor of engineered wood products (plywood, LVL, I-joists) and building materials through a nationwide distribution network. Overlaps with Penrod's veneer, plywood corestock, and specialty panel distribution, serving the same North American construction value chain.
• The AZEK Company: Public manufacturer of TimberTech composite decking and AZEK exterior trim, mouldings, and PVC building products. Direct head-to-head competitor to Penrod's XO cellular PVC trim, fascia, corner boards, columns, and mouldings lines in residential exterior construction.
• Cornerstone Building Brands: Large manufacturer of exterior building products including siding, trim, windows, and doors serving residential and commercial construction. Comparable to Penrod's XO PVC and hardware divisions targeting the same exterior building envelope category.
• Hood Distribution: US hardwood plywood, veneer, and specialty panel distributor serving cabinet, furniture, and architectural millwork manufacturers. Most direct comparable to Penrod's forest products distribution and St-Raymond veneer manufacturing, sharing the same hardwood plywood value chain.
• ABC Supply Co. Largest US wholesale distributor of roofing, siding, windows, doors, and exterior building products to contractors. Comparable to Penrod's NAFTA hardware distribution and PVC building solutions businesses in terms of distribution model and contractor channel access.
• JELD-WEN Inc. Global manufacturer of interior and exterior doors, windows, and related millwork, with hinge and hardware product lines. Highly comparable to Penrod's hardware and hinges division that sells door-related items into residential and commercial construction.

Broad incumbents

• Weyerhaeuser Company: One of the world's largest private owners of timberlands and a major manufacturer of wood products including engineered wood, plywood, and OSB. A broad incumbent in forest products that competes with Penrod's veneer distribution upstream in the same North American construction supply chain.

Regional players

• Midwest Lumber Company: Mid-size US regional distributor of hardwood lumber, plywood, and specialty wood products serving cabinet, furniture, and architectural millwork customers. Comparable to Penrod's forest products distribution business in product mix and customer base, though focused on the Midwest region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/the-penrod-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penrod