SmartMeasurement
SmartMeasurement designs and manufactures industrial flow meters and pressure transmitters spanning Coriolis, electromagnetic, ultrasonic, vortex, thermal, and other measurement technologies, selling via direct RFQ and a global authorized agent network to enterprise customers across oil & gas, chemical, food & beverage, pharmaceutical, power, and water & wastewater industries.
- Company typePrivate
- Founded2002
- HeadquartersWauwatosa, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What SmartMeasurement does
SmartMeasurement is a privately held industrial measurement company that designs, manufactures, and sells flow meters and pressure transmitters for liquids, gases, and steam. The portfolio spans ten measurement principles — Coriolis, electromagnetic, ultrasonic, vortex, thermal mass, differential pressure, positive displacement, turbine, variable area, and open channel — organized into the AL-series product families (ALCM, ALMAG, ALSONIC, ALVT, ATMF, ALVAMT, ALPD, ALTM) plus a complementary pressure transmitter line. Each technology is engineered for specific process conditions; ALCM Coriolis meters offer mass flow accuracy up to ±0.1%, ALMAG-PF extends magnetic measurement into partially filled pipes via integrated ultrasonic level sensing, and ALSONIC-AVM/SAVM/RAVM/DAVM products cover open channel applications. The company cites 40+ years of industry experience and is headquartered corporately in San Francisco, California with manufacturing operations in Wauwatosa, Wisconsin; 51–100 employees are implied.
Revenue is generated through direct hardware sales via Request-for-Quote on the company's website, supplemented by a global network of hundreds of authorized agents and multiple regional offices providing 24/7 support. Pricing is not publicly disclosed. The company targets eleven verticals — Oil & Gas, Chemical Processing, Food & Beverage, Pharmaceutical, Power & Utilities, and Water & Wastewater as primary segments, plus Building Automation, Marine, Metals & Mining, Pulp & Paper, and Renewable Energy — serving industrial customers who require precise, often mission-critical flow measurement in corrosive, abrasive, sanitary, or hazardous conditions. Marketing is content-led, anchored by technical blog articles, free engineering calculators, and downloadable technical PDFs covering flow technology selection and process limits.
The company remains privately held with no disclosed funding rounds, parent company, M&A activity, leadership changes, or named customer logos in the source material. Operating status is active, evidenced by 2026 product launches and ongoing website updates, though no financial disclosures are available.
SmartMeasurement firmographics
Firmographics- Name
- SmartMeasurement
- Legal name
- SmartMeasurement Inc.
- Website
- https://smartmeasurement.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SmartMeasurement designs and manufactures industrial flow meters and pressure transmitters spanning Coriolis, electromagnetic, ultrasonic, vortex, thermal, and other measurement technologies, selling via direct RFQ and a global authorized agent network to enterprise customers across oil & gas, chemical, food & beverage, pharmaceutical, power, and water & wastewater industries.
- Ownership category
- akta.pro rank
Where SmartMeasurement is headquartered
LocationHeadquarters
- HQ city
- Wauwatosa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SmartMeasurement business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Flow Meter and Pressure Instrument Sales: SmartMeasurement generates revenue primarily through the sale of physical flow measurement instruments and pressure transmitters. Products are sold directly to industrial customers via quote requests, with pricing determined by specifications, line sizes, materials of construction, and technology type. The company also offers related downloadable resources and utilities to support the sales process.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SmartMeasurement product offering
Product offeringCore offering
SmartMeasurement designs, manufactures, and sells industrial flow meters and pressure transmitters for measuring liquids, gases, and steam. Its portfolio covers Coriolis, magnetic, ultrasonic, vortex, thermal mass, differential pressure, positive displacement, turbine, variable area, and open channel flow measurement technologies, along with gauge, differential, absolute, and level pressure transmitters, sold direct and through authorized agents to process-industry customers worldwide.
Product overview
SmartMeasurement offers a comprehensive portfolio of advanced flow and pressure measurement solutions under the AL-series product families. The portfolio includes Coriolis flow meters (ALCM Series) for direct mass flow measurement of liquids, gases, and slurries with up to 0.1% accuracy; ALMAG magnetic flow meters for conductive liquids including specialized models for batching (ALMAG-MN) and partially filled pipes (ALMAG-PF); ALSONIC ultrasonic flow meters with clamp-on and wetted transducer options for non-invasive measurement; ALVT and ALVT-Mass vortex flow meters for measuring liquid, gas, and steam with no-moving-parts design; ATMF thermal mass flow meters for gas measurement; ALVAMT variable area rotameters for high-pressure applications; ALPD positive displacement meters; ALTM turbine meters; and pressure transmitters. The products share a common engineering platform focused on precision measurement, industrial reliability, and solutions tailored for diverse industries including oil & gas, chemical, food & beverage, water/wastewater, power utilities, pharmaceuticals, and building automation.
Differentiator
Problem solved
Functional benefit
Products and services
- ALCM Coriolis Flow Meters
Quantifiable outcome
- Coriolis flow meters provide accuracy up to ±0.1% of rate for mass flow measurement
- +4 more outcomes
Companies that use SmartMeasurement
Customer profileSegments11 records
Ideal customer profiles4 records
SmartMeasurement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
SmartMeasurement partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
SmartMeasurement competitors and assessment
Company assessmentBroad incumbents
- Endress+Hauser: Global leader in industrial process measurement and automation, offering a comprehensive flow, level, pressure, temperature, and analytics portfolio. Directly comparable as the broadest single-vendor alternative to SmartMeasurement across the same oil & gas, chemical, water/wastewater, food & beverage, and pharma verticals.
- Emerson Electric (Rosemount): Emerson's Rosemount brand is one of the most recognized names in industrial flow and pressure measurement, with deep penetration in oil & gas, chemical, and power. Comparable to SmartMeasurement as a multi-technology flow instrumentation supplier serving the same core verticals.
- Siemens (SITRANS): Siemens' SITRANS portfolio covers ultrasonic, electromagnetic, Coriolis, and vortex flow meters integrated with the company's broader automation and digital industries offerings. Overlaps SmartMeasurement's technology set while adding DCS-level system integration.
- ABB Measurement & Analytics: ABB offers a broad industrial flow measurement portfolio spanning Coriolis, electromagnetic, ultrasonic, swirl, and vortex technologies, alongside pressure and analytics. Comparable to SmartMeasurement across the same process industries and as a multi-technology single-source supplier.
- Yokogawa Electric: Yokogawa's flow meter portfolio includes Coriolis, magnetic, vortex, and ultrasonic technologies targeted at oil & gas, chemical, power, and water. Comparable to SmartMeasurement as a global multi-technology flow instrumentation player with strong process-industry presence.
- Honeywell Process Solutions: Honeywell offers flow measurement solutions alongside its broader process control and automation portfolio. Comparable to SmartMeasurement in flow technology coverage and end-market reach, particularly in oil & gas, refining, and chemicals.
- IDEX Corporation (Flow Technology): IDEX's Flow Technology segment includes positive displacement, turbine, and related flow measurement brands serving industrial and energy markets. Comparable to SmartMeasurement in positive displacement and turbine flow meter product lines and oil & gas end-market exposure.
Direct peers
- KROHNE Group: Family-owned German specialist in industrial process measurement with deep flow meter expertise across Coriolis, electromagnetic, ultrasonic, vortex, and variable area technologies. Closest direct peer to SmartMeasurement in terms of product-line breadth and specialization in flow.
- Badger Meter: U.S.-headquartered specialist in flow measurement and control with deep water/wastewater, oil & gas, and industrial process exposure. Closely comparable to SmartMeasurement in business model (specialist flow meter manufacturer) and end-market mix, though Badger Meter is publicly listed and substantially larger.
Emerging players
- Bronkhorst: Dutch specialist in thermal mass flow meters and controllers for low-flow gas and liquid applications. Comparable to SmartMeasurement's ATMF thermal mass line, particularly for semiconductor, pharma, and laboratory process gas applications.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SmartMeasurement social profiles
Digital presenceSmartMeasurement financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartMeasurement leadership team
Management profileNumber of profiles
SmartMeasurement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartMeasurement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartMeasurement
What does SmartMeasurement do?
SmartMeasurement designs, manufactures, and sells industrial flow meters and pressure transmitters for measuring liquids, gases, and steam. Its portfolio covers Coriolis, magnetic, ultrasonic, vortex, thermal mass, differential pressure, positive displacement, turbine, variable area, and open channel flow measurement technologies, along with gauge, differential, absolute, and level pressure transmitters, sold direct and through authorized agents to process-industry customers worldwide.
Is SmartMeasurement a public or private company?
SmartMeasurement is a private company. It is classified as unknown and is currently operating.
When was SmartMeasurement founded?
SmartMeasurement was founded in 2002. It employs 51 to 100 people.
Where is SmartMeasurement based?
SmartMeasurement is headquartered in Wauwatosa, United States, in the North America region.
How does SmartMeasurement make money?
One revenue line is on record: flow Meter and Pressure Instrument Sales.
Who are SmartMeasurement's main competitors?
Broad incumbents on record are Endress+Hauser, Emerson Electric (Rosemount), Siemens (SITRANS), ABB Measurement & Analytics, Yokogawa Electric, Honeywell Process Solutions and IDEX Corporation (Flow Technology). Direct peers are KROHNE Group and Badger Meter. Bronkhorst is listed as an emerging player.
Does SmartMeasurement have an API?
No public API is recorded for SmartMeasurement.