Palms Medical

What Palms Medical does

Palms Medical Group is a not-for-profit Federally Qualified Health Center (FQHC) founded in 1971 and operating 14 clinic locations across North Florida, delivering integrated primary and preventive care to underserved, uninsured, Medicaid, Medicare, and commercially insured populations. The organization operates under a Patient-Centered Medical Home (PCMH) model and holds FQHC designation under 42 U.S.C. 254b, FTCA Deemed Facility status, AAAHC accreditation, and National Health Service Corps site designation — credentials that unlock federal grant funding, cost-based reimbursement, and 340b drug pricing.

Core services span Family Practice, Pediatrics, Dentistry (Palms Dentistry at Lake City, Trenton, Williston), on-site Pharmacy with 340b drug program access, Behavioral Healthcare, Prenatal Care (delivered in partnership with UF Health Shands Hospital midwives), Chiropractic, X-Rays, and Lab Services. Most clinics co-locate these services under one roof, with extended hours and bilingual staff (Spanish, Haitian-Creole) supporting access in rural North Florida communities.

Revenue is generated through four streams: insurance reimbursements (Medicare, Medicaid, private), a Sliding Fee Scale Program (tiers A-E: $20-$50 nominal charges based on federal poverty guidelines), prescription dispensing margins from the 340b pharmacy program, and HHS Health Center Program grants. Technology infrastructure relies on standard healthcare SaaS — NextGen Patient Portal for records and refills, Luma Health for online appointment scheduling, and Paylocity for HR/recruiting — with no disclosed proprietary AI/ML capabilities. Palms is governed by an independent Board of Directors, led by CEO Anita Rembert and a C-suite including CFO Tiffany Bodiford and CMO Bruce Thomas, with no parent company or PE ownership.

Name

Palms Medical

Legal name

Palms Medical Group

Website

https://palmsmg.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Palms Medical Group is a not-for-profit Federally Qualified Health Center operating 14 clinics across North Florida, delivering integrated primary care, dental, pharmacy, behavioral health, and prenatal services to underserved, uninsured, and Medicaid/Medicare/privately insured patients under a sliding fee scale.

Ownership category

akta.pro rank

Product category

Community Health Center / Primary Care

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Offices of All Other Health Practitioners (62139)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industries

Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Community health center
• Primary care services
• Dental care services
• Pharmacy dispensing
• Behavioral health counseling

Headquarters

HQ city

High Springs

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Insurance reimbursements (Medicaid, Medicare, private insurance): Palms Medical Group accepts most public and private insurance plans, including Medicare and Medicaid, generating revenue through reimbursement for covered healthcare services rendered at its clinic locations.
2. Sliding Fee Scale / Self-Pay: Uninsured and self-pay patients are charged on a sliding fee scale based on federal poverty guidelines, family size, and type of visit. The scale ranges from nominal charges to full prevailing fees.
3. Pharmacy Services (340b Drug Program): Palms Pharmacy offers prescription and over-the-counter medications at competitive prices, with additional discounts through the 340b drug program, which is exclusive to Palms patients. Revenue generated from prescription dispensing.
4. Government Grants (FQHC Health Center Program): As a Federally Qualified Healthcare Center (FQHC) designated in 1988 under 42 U.S.C. 254b, Palms Medical Group receives HHS funding and grants for community health services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Palms Medical Group is a not-for-profit Federally Qualified Health Center (FQHC) that delivers integrated primary and preventive healthcare directly to patients across 14 North Florida locations. Its core services are Family Practice, Pediatrics, Dentistry (Palms Dentistry), Pharmacy with 340b pricing, Behavioral Health, Prenatal Care, Chiropractic, X-Ray, Lab Services, and Telemedicine, supported by a Sliding Fee Scale Program and the NextGen Patient Portal for access and refills.

Product overview

Palms Medical Group operates as a not-for-profit Federally Qualified Health Center (FQHC) providing integrated healthcare services across multiple North Florida locations. The organization offers a unified suite of primary and preventive care services organized around a Patient-Centered Medical Home (PCMH) model. Core services include Family Practice and Pediatrics for primary care, supported by on-site Dental (Palms Dentistry), Pharmacy with 340b drug program, X-Rays, and Lab Services. Specialty services encompass Behavioral Healthcare, Prenatal Care with midwife partnerships, and Chiropractic/alternative medicine. Patient-facing digital services include the NextGen Patient Portal for medical records access and the Luma Health platform for online appointment scheduling. Financial assistance is provided through a Sliding Fee Scale Program based on federal poverty guidelines. The organization accepts Medicare, Medicaid, and most private insurances, serving both insured and uninsured patients.

Differentiator

Problem solved

Functional benefit

Brands

• Palms Dentistry: Dental care services provided by Palms Medical Group at Lake City, Trenton, and Williston locations.

Products and services

• Family Practice

Quantifiable outcome

• No denial of medical care due to lack of insurance or income

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• UF Health Shands HospitalcoreStrategic or Co-development PartnerPalms Medical Group partners with UF Health Shands Hospital for prenatal care services. Midwives affiliated with Palms Medical Group deliver babies at UF Health Shands Hospital, providing individualized maternity care to patients in the community.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tampa Family Health Centers: Federally qualified health center network with 14+ sites in the Tampa Bay region delivering primary care, pediatrics, dental, behavioral health, and pharmacy services to underserved populations.
• MCR Health (Manatee County Rural Health Services): Large Florida-based FQHC operating numerous sites across central and southwest Florida with integrated medical, dental, behavioral and pharmacy services under a 340b-supported model.
• Jessie Trice Community Health System: Miami-based FQHC with multi-site primary care, dental, behavioral health and pharmacy services targeting underserved populations — comparable scale and FQHC structure.
• True Health (Central Florida Family Health Centers): Central Florida FQHC operating multiple locations with primary care, pediatrics, dental, behavioral health and pharmacy services — directly comparable FQHC offering and target population.
• Suncoast Community Health Centers: FQHC serving Hillsborough and surrounding Florida counties with medical, dental, behavioral health and pharmacy services — comparable as a similarly scaled Florida FQHC network.
• Central Florida Health Care (CFHC): FQHC operating multiple clinic locations throughout central Florida offering family medicine, pediatrics, dental, pharmacy and behavioral health — directly comparable multi-service FQHC model.
• Banyan Community Health Center: Florida FQHC providing integrated primary care, behavioral health, dental and pharmacy services across multiple South Florida locations — comparable integrated-care FQHC model.
• Florida Community Health Centers (FCHC): Multi-site FQHC operating across Florida's east and west coasts with medical, dental, and behavioral health services for underserved populations — directly comparable as a regional Florida FQHC network.
• Community Health Centers of Pinellas: Florida FQHC operating multiple clinic locations with medical, dental, behavioral, and pharmacy services for low-income and uninsured patients — same FQHC regulatory and operational model.

Broad incumbents

• Lee Health (Lee Memorial Health System): Large Southwest Florida non-profit health system providing primary care and specialty services in the same broad regional market; competes with FQHCs for primary care patients and providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/palms_medical
• Facebookfacebook.com/PalmsMedicalGroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palms Medical