Village Properties

What Village Properties does

Village Properties is an independently owned, full-service real estate brokerage founded in 1996 by Renee Grubb and headquartered in Montecito, California, with additional offices in Santa Barbara and Santa Ynez. The firm operates a network of 175+ agents serving buyers and sellers of residential, commercial, new construction, ranch/vineyard/equestrian, and trust/estate properties across Santa Barbara County, and reports $23.5B+ in lifetime sales volume and 14,100+ lifetime transactions. Its product surface spans a consumer-facing property search portal (villagesite.com) integrated with the California Regional MLS, dedicated verticals such as the Commercial Group and Exclusives, and supplementary tools including market reports and home valuation, with listings syndicated through its founding membership in Forbes Global Properties and affiliated luxury networks (Luxury Portfolio International, Leading Real Estate Companies of the World, Who's Who in Luxury Real Estate).

The firm monetizes exclusively through traditional real estate transaction commissions on both buyer and seller representation, with no disclosed pricing tiers — rates vary by property type, value, and service scope. Go-to-market is sales-led and field-based: agents source clients directly and execute personalized marketing plans supported by in-house transaction coordination, marketing, operations, and finance staff. Distribution is anchored by the three physical offices plus a digital layer that includes MLS integration, social channels, local and luxury print advertising, and the Forbes Global Properties platform. Recent investment has been in generative AI tooling for listing content, recommendation-based property matching, automated inquiry handling, and predictive analytics on communications, layered on top of the core brokerage operation rather than replacing it.

Customer segments are diversified: the primary segment is high-net-worth luxury residential buyers and sellers in Montecito and coastal Santa Barbara, with secondary segments in commercial real estate (NNN investments, 1031 exchanges, multi-family), developers and homebuilders, estate trustees and executors, and agricultural/equestrian property owners. Notable enterprise deal references include Adam Levine and Behati Prinsloo's $65M Montecito listing, former NFL kicker Mick Luckhurst's ~$6M home sale, and long-tenured commercial relationships such as Los Arroyos Mexican Restaurant (25+ years with Gene McKnight). The firm is privately held with no disclosed institutional investors or parent company.

Name

Village Properties

Legal name

Village Properties, Inc.

Website

https://villagesite.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Village Properties is a privately held, independent real estate brokerage founded in 1996, operating 175+ agents across three offices in Montecito, Santa Barbara, and Santa Ynez to represent buyers and sellers of luxury residential, commercial, ranch, vineyard, and estate properties throughout Santa Barbara County.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

akta.pro secondary industries

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Commercial property services
• Real estate marketing
• Property listing platform

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from residential and commercial property sales and purchases. Agents represent both buyers and sellers in transactions across all property types.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Village Properties is a Santa Barbara-based independent real estate brokerage that represents buyers and sellers of residential and commercial properties. It operates a proprietary online home search portal integrated with CRMLS listings, a network of 175+ agents across three offices, and dedicated service lines for luxury residential sales, new construction, trusts/estates, ranches/vineyards, and commercial real estate. Revenue is generated through traditional real estate commissions on transactions across all property types.

Product overview

Village Properties is a locally owned real estate brokerage offering a comprehensive suite of services built around its core residential real estate platform. The company operates primarily through its website portal (villagesite.com) providing home search, agent lookup, and property listings. The portfolio includes core residential buying and selling services, specialized niches (new construction, estates/probates, ranches/vineyards), a dedicated commercial division (Village Properties Commercial Group), and supplementary services like market reports and home valuation tools. The company distinguishes itself with over 175 agents across three offices in Montecito, Santa Barbara, and Santa Ynez, and maintains exclusivity through Forbes Global Properties membership for luxury listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage covering Santa Barbara, Montecito, and surrounding areas including property search, home buying, and home selling services delivered through a network of 175+ agents across three offices.
• Buyer Representation Agent representation for home buyers including property search, negotiation, and transaction management across condos, oceanfront villas, vineyards, and investment properties in the Santa Barbara region.
• Seller Services Comprehensive seller services including pre-sale preparation, staging and photography, MLS listing, print and digital marketing, broker tours, and escrow and closing support.
• New Construction and Land Development Specialized services for developers and homebuilders including site selection consultation, highest and best use analysis, design team assembly, value engineering, and marketing and sales campaign execution for planned unit developments, condominiums, and single-family homes on the Central Coast.
• Trusts, Estates, and Probates Specialized real estate services for estate trustees and executors including coordinating property sales, managing personal items, property preparation, and navigating probate transactions.
• Ranches, Equestrian, Vineyards & Wineries Advisory services for acquisition or divestiture of ranches, equestrian facilities, agricultural land, vineyards and wineries, including access to a network of consultants for architecture, water, legal, viticulture, and financing.
• Village Properties Commercial Group Commercial real estate division offering investment sales, tenant and landlord representation, leasing, and multi-family investment services including NNN leased investments, 1031 exchanges, and retail, office, industrial, and hospitality property transactions.
• Home Search Portal Online property search tool allowing users to browse residential and commercial listings with filtering by price, property type, beds, baths, and location across Santa Barbara County, integrated with the California Regional Multiple Listing Service (CRMLS).
• Market Reports Santa Barbara County market reports covering Santa Barbara, Montecito, Hope Ranch, Goleta, Summerland, Carpinteria, and surrounding areas with current market conditions and property valuations.
• Home Valuation Complimentary property value analysis providing accurate pricing guidance for sellers considering listing their property.

Quantifiable outcome

• $23.5B+ lifetime sales volume
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Forbes Global PropertiescoreGTM or Marketing Partner · 1 January 2020Village Properties is a founding member of Forbes Global Properties, the exclusive worldwide real estate partner of Forbes. This partnership provides access to Forbes' audience of over 100 million monthly visitors for marketing luxury properties, with curated placements on forbesglobalproperties.com and forbes.com.
• Leading Real Estate Companies of the WorldmajorGTM or Marketing PartnerExclusive member of Leading Real Estate Companies of the World (LeadingRE), a global network of distinguished brokerage companies providing international reach and referral opportunities.
• Luxury Portfolio InternationalmajorGTM or Marketing PartnerMember of Luxury Portfolio International network of luxury real estate firms, providing additional global marketing reach for high-end property listings.
• Who's Who in Luxury Real EstateminorGTM or Marketing PartnerMember of Who's Who in Luxury Real Estate network, connecting with other luxury real estate professionals globally.
• International Council of Shopping Centers (ICSC)minorStrategic or Co-development PartnerGene McKnight has been a member since 1992, participating in industry events and networking for commercial real estate opportunities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/villageproperties
• Xx.com/villagesite
• Facebookfacebook.com/villagepropertiessb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Properties