Shanghai Youhug Media

Name

Shanghai Youhug Media

Legal name

Shanghai Youhug Media Co., Ltd

Website

https://youhugmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Television and Web Drama Production

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI)

Keywords

• Television drama production
• Talent management services
• Content licensing distribution
• Web series production
• Media content creation

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. 电视剧/网剧制作与发行: 公司自主开发剧本并制作电视剧及网剧，通过向各大卫视、视频网站销售播映权获取收入，包括首轮发行、二轮发行及海外发行权益。
2. 艺人经纪: 公司签约艺人参与公司自制剧演出及外部商务活动，通过艺人经纪业务获取分成收入。

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Shanghai Youhug Media produces premium Chinese television dramas and web series end-to-end — from script development through filming, post-production, and multi-channel distribution — across genres including contemporary romance, espionage, historical/fantasy, military action, esports, social commentary, and pandemic-themed drama. Beyond content production, the company operates an integrated talent management division representing 19 contracted artists and self-distributes content internationally through its YouTube channel and overseas partners to audiences in over 200 countries and regions. Revenue is generated primarily through one-time licensing of first-window and second-window broadcasting rights to domestic satellite TV stations and streaming platforms, plus international content distribution, complemented by talent management income.

Product overview

Shanghai Youhug Media Co., Ltd (上海耀客文化股份有限公司) is a leading Chinese premium television production company founded in November 2012 with headquarters in Shanghai. The company's core business is producing high-quality TV dramas across diverse genres including contemporary romance, espionage/thriller, historical/fantasy, social commentary, and esports. Their portfolio includes award-winning productions like 'Together (在一起)' which won the ABU Television Drama Award, record-breaking hits like 'Anjia (安家)' with the highest ratings since 2019, and highly anticipated upcoming projects like the Zhang Yimou-directed 'League of Legends' series. The company also operates a talent management division representing 19 contracted artists. The product strategy centers on developing premium content with acclaimed writers including 周梅森, 六六, 冯骥, 沈芷凝, and 徐速, with distribution across major Chinese streaming platforms and international markets reaching over 200 countries and regions.

Differentiator

Problem solved

Functional benefit

Brands

• 耀客艺人: 耀客传媒旗下艺人经纪业务品牌，负责管理签约艺人包括张萌、檀健次、罗一舟、谭凯等19位艺人。

Products and services

• TV Drama Production Services (电视剧制作服务) End-to-end development, filming, post-production, and distribution of premium Chinese TV dramas and web series spanning contemporary romance, espionage, historical/fantasy, military, esports, anti-corruption, social commentary, and pandemic-themed genres; licensed to satellite TV stations and streaming platforms for first-window and second-window broadcast, and distributed overseas to 200+ countries.
• Youhug Artist Management (耀客艺人经纪) Talent management and artist agency services representing 19 contracted artists (including Tan Jianci, Zhang Meng, Luo Yizhou, Tan Kai, Dai Luwa, Ci Sha, Mao Linlin, Tian Lei, Yan An, Sun Jiayu, Zhu Junlin, Lu Zizhen, Li Baihui, Fan Jingyi, Zeng Ziyi, Chang Bin, Chen Jianyu, Guo Jiayu, Ma Liya) for participation in Youhug's self-produced dramas and external commercial engagements.
• Together (在一起) Award-winning pandemic-themed anthology drama released September 29, 2020; won the ABU Television Drama Award and Golden Angel Award at the 2021 Chinese-American Television Festival; achieved a Douban rating of 8.7 (2020 highest-rated web drama); distributed overseas to 200+ countries via Disney's Chinese satellite TV channel.
• Anjia / I Will Find You a Better Home (安家) Real estate-themed drama released February 21, 2020; achieved record-breaking 3.534% prime-time ratings, the highest since 2019 as published by the State Administration of Radio and Television; total web views reached 8 billion; ranked among the top-viewed dramas in China.
• Crossfire (穿越火线) Esports-themed youth drama released July 20, 2020, starring Lu Han and Wu Lei; features a cross-timeline storyline connecting 2008 and 2019 through a game map.
• Are You Safe? (你安全吗?) China's first cybersecurity-themed drama released September 11, 2022; focuses on internet information security and addresses social topics including marriage, education, elderly care, and workplace issues.
• The New Generation (后浪)

Quantifiable outcome

• 《在一起》豆瓣评分8.7，为2020年度评分最高台网剧，并获得亚广联电视剧类大奖
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• 上海广播电视台coreStrategic or Co-development Partner耀客传媒与上海广播电视台联合制作出品抗疫题材电视剧《在一起》，该剧由国家广电总局全程组织指导，在2020年国庆档首播并获得巨大成功，后荣获亚广联电视剧类大奖等多项荣誉。
• 尚世影业coreStrategic or Co-development Partner耀客传媒与尚世影业共同制作出品《在一起》，三方联合制作出品的抗疫题材电视剧取得了经济效益和社会效益双丰收，成为现象级作品。
• 腾讯WeTVcoreChannel Partner/ Reseller/ Distributor腾讯WeTV为《在一起》等耀客剧集提供海外发行渠道，耀客通过腾讯WeTV覆盖海外华语用户。
• 迪士尼旗下卫视中文台majorChannel Partner/ Reseller/ Distributor《在一起》通过迪士尼旗下卫视中文台覆盖超过200个国家和地区，实现内容出海。
• VIKImajorChannel Partner/ Reseller/ DistributorVIKI为耀客剧集提供海外流媒体发行渠道，覆盖北美及全球华语观众市场。
• iTalkBBmajorChannel Partner/ Reseller/ DistributoriTalkBB为耀客剧集在北美地区的流媒体平台，《在一起》在该平台首播前两集播放点击量达10万次，累计观看时长超过4万小时。

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Huace Media (华策影视): Huace Media is one of China's largest privately-held TV drama production studios, producing premium scripted content for major broadcasters and streaming platforms. Directly comparable to Youhug in scale, genre mix, and distribution strategy; both target the same domestic broadcaster and OTT platform customers.
• New Classics Media (新丽传媒): New Classics Media is a leading Chinese drama and film production company acquired by Tencent, producing premium scripted content with marquee writer-directors. Highly comparable to Youhug's portfolio of star-driven, high-budget dramas distributed via Tencent Video and other major platforms.
• Linmon Pictures (柠萌影视): Linmon Pictures is a premium Chinese drama studio known for hits like 小欢喜 and 小舍得, with a similar genre mix (family, urban contemporary) and platform relationships as Youhug. Comparable in production scale and target audience.
• Daylight Entertainment (正午阳光): Daylight Entertainment is a prestigious Chinese drama production studio behind hits like 琅琊榜 and 欢乐颂. Directly comparable to Youhug for premium scripted drama production targeting major satellite broadcasters and streaming platforms.
• Ciwen Media (慈文传媒): Ciwen Media is a Chinese listed drama and film production company with a comparable portfolio mix (historical, fantasy, contemporary drama) and similar distribution through state broadcasters and online platforms.
• Bona Film Group (博纳影业): Bona Film Group is a leading Chinese film and drama producer-distributor with both theatrical and TV drama operations. Comparable to Youhug in producing Chinese-language premium content, though Bona is heavier on theatrical film.

Broad incumbents

• Tencent Penguin Pictures (腾讯企鹅影视): Tencent Penguin Pictures is the in-house content studio of Tencent Video, producing premium dramas for the platform. As both a major customer of Youhug and a vertically-integrated competitor, it represents the dominant force shaping the Chinese premium drama market.
• iQIYI (爱奇艺): iQIYI is one of China's largest streaming platforms and a key distribution partner for Youhug. Also an indirect competitor via in-house production, iQIYI represents the broader OTT content ecosystem in which Youhug operates.
• Huayi Brothers (华谊兄弟): Huayi Brothers is a major Chinese entertainment conglomerate spanning film, TV drama, and artist management. Operates in the same premium Chinese content market as Youhug, with comparable artist roster and production capabilities, though historically film-focused.
• Enlight Media (光线传媒): Enlight Media is a major Chinese media conglomerate producing films, dramas, and animated content. Comparable to Youhug as a major Chinese content producer with diversified genre portfolio and broad distribution reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/youhugmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanghai Youhug Media