What Clarus Glassboards does

Clarus Glassboards is a Fort Worth, Texas-based manufacturer of premium glass whiteboards, interior glass partitions, and architectural glass surfaces, founded in 2009 and operating with 51-100 employees. The company produces wall-mounted, mobile, and modular glass dry-erase boards (e.g., Float, Lynk, Flex, be!, Depth, Flip) along with adjacent products including glass partitions (Adapt, Divide, Glide), TV enclosures (Glide TV), mobile desks (Atmus Mobile, Atmus Wall Desk), table tops, and office chair mats (Clarus Glass Mat). Its technological core rests on a proprietary stack: Clarus Opti-Clear low-iron glass formulation, TruMount multi-directional mounting hardware rated to 6,500 pounds, ColorDrop direct-to-glass printing, and the Colors By Clarus palette of 175+ standard plus unlimited custom colors. Products are finished with a 20-year warranty on most glass components.

Clarus sells primarily through an enterprise field-sales motion, using a US network of regional sales representatives, a website-based quote system, and a quick-ship program for standard products. It also reaches the architecture and design community through Material Bank and Mindful Materials specification platforms, supported by Declare, SCS Indoor Air Quality, and SCS LCA-based certifications. Target verticals are healthcare (hospitals and health systems requiring bacteria-resistant, disinfectant-tolerant surfaces), workplace/enterprise (offices seeking durable modern collaboration tools), education (K-12 and universities), and government. Marquee customers span Cleveland Clinic, Kaiser Permanente, Vanderbilt, Stanford, MIT, Google, Apple, Amazon, Nvidia, McKinsey, Lockheed Martin, and the US Veterans Health Administration. Clarus self-positions as the largest manufacturer in the glass whiteboard category and is consistently awarded at NeoCon, with the Atmus Wall Desk winning the 2025 Nightingale Innovation Award.

Revenue mechanics are quote-based and one-time per project (with multi-year framework contracts), structured around customization rather than subscription or recurring revenue. Ownership is private and bootstrapped with no disclosed institutional funding; the company is led by co-founders Jeremy Rincon and Robby Whites alongside VP of Sales Chris Buck. Distribution is domestic US only, with no international footprint disclosed.

Name

Clarus Glassboards

Legal name

Clarus

Website

https://clarusglassboards.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Clarus Glassboards is a Fort Worth, Texas manufacturer of premium glass whiteboards, partitions, and architectural glass surfaces serving healthcare, education, workplace, and government customers through an enterprise field-sales model and US rep network.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Glass Whiteboard Products: Sale of premium glass whiteboards and dry-erase boards for education, workplace, and healthcare environments. Products include wall-mounted, mobile, and modular glassboard solutions with extensive customization options.
2. Interior Glass Products: Custom interior glass products including glass partitions, table tops, TV cladding (Glide TV), and wall treatments for commercial and institutional spaces.
3. Customization Services: Revenue from custom color, branding, and image printing on glass products through ColorDrop technology, as well as custom sizing and shapes.
4. Accessories: Sale of complementary accessories for glass whiteboard and interior glass products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Clarus manufactures premium glass whiteboards and interior glass products, including wall-mounted, mobile, and floating dry-erase boards, glass partitions, mobile collaboration desks, healthcare boards, glass table tops, TV enclosures, and proprietary mounting hardware. Products are produced at the company's vertically integrated Fort Worth, TX manufacturing facility and are sold to healthcare, workplace, education, and government customers with extensive customization in color, size, shape, branding, and imagery.

Product overview

Clarus is a manufacturer of premium glass whiteboards and interior glass products, positioned as the largest in this category. The product portfolio centers on glass dry-erase whiteboards (wall-mounted, mobile, and floating variants), glass partitions and room dividers, mobile collaboration desks (Atmus), specialized healthcare boards (Healthboard), glass table tops, TV enclosures (Glide TV), and mounting systems (TruMount). Products support three primary verticals: healthcare, workplace, and education. Nearly all products offer customization through Colors By Clarus (175+ standard colors plus custom options) and ColorDrop direct-to-glass printing technology. The company operates with vertical integration from manufacturing to assembly in Fort Worth, TX, and offers a 20-year warranty on most glass components. Key differentiators include bacteria-resistant, stain-resistant, and scratch-resistant glass (up to 5X stronger than traditional glass), and the proprietary Clarus Opti-clear edgework finish.

Differentiator

Problem solved

Functional benefit

Brands

• Colors By Clarus™: 175+ standard colors, plus unlimited custom color options for glass products
• ColorDrop™
• TruMount™
• Clarus Opti-clear
• Lynk™
• Atmus™
• Float™
• Glide™
• Flex™
• be!™
• go! Mobile™

Products and services

• Adapt A glass partition product designed for creating workspace divisions and spatial separation in modern office and institutional environments.
• Atmus Mobile Desk
• Atmus Wall Desk
• be! Mobile A mobile glass whiteboard offering flexibility for dynamic workspace collaboration across office and institutional environments.
• be! Wall A wall-mounted glass whiteboard providing a permanent collaboration surface for offices, classrooms, and meeting rooms.
• Clarus Glass Mat
• Clarus View
• Colors By Clarus
• ColorDrop
• Depth
• Divide
• Flex Mobile
• Flex Wall
• Flip
• Float
• Float Extend
• Float Transition
• Glide
• Glide TV
• go! Mobile
• Healthboard
• Lynk
• Tops
• TruMount
• Wall2Wall

Quantifiable outcome

• Up to 5X stronger than traditional glass and scratch-resistant
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Material BankminorGTM or Marketing PartnerClarus products are listed on Material Bank, allowing architects and designers to order samples and specify products through the platform
• Mindful MaterialsminorGTM or Marketing PartnerProducts listed on Mindful Materials sustainable product platform with Declare certification and SCS Indoor Air Quality certification

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ACCO Brands (Quartet): ACCO owns Quartet, the largest traditional dry-erase whiteboard brand. Quartet competes with Clarus in the same whiteboard category and serves similar enterprise, education, and healthcare buyers, but is anchored in legacy melamine/steel whiteboard formats rather than premium glass.
• PolyVision: PolyVision (formerly a Steelcase division) manufactures ceramicSteel and other premium dry-erase whiteboard surfaces for education and commercial markets. It is one of the closest direct comparables to Clarus in the premium installed-surface category.
• Ghent Manufacturing: Ghent produces visual communication products including whiteboards, glassboards, and tackboards for corporate, education, and government markets. Overlaps directly with Clarus on glassboard SKUs and shares the same enterprise field-sales motion.
• Egan Visual: Egan Visual designs and manufactures premium whiteboards, glassboards, and visual collaboration products for corporate and education environments. Closely comparable to Clarus in materials, customization options, and target verticals.
• MooreCo (Bretford): MooreCo/Bretford manufactures classroom and workplace visual products including whiteboards, mobile boards, and collaboration furniture. Comparable to Clarus in education vertical focus and product format overlap.

Broad incumbents

• Steelcase: Steelcase is a global office furniture incumbent with a broad portfolio including the PolyVision whiteboard line. It competes with Clarus for workplace furniture budgets and previously owned the largest competitor in the premium whiteboard category.
• MillerKnoll: MillerKnoll (Herman Miller + Knoll) is the largest US office furniture platform, supplying enterprise customers that also purchase Clarus glassboards. It competes indirectly by offering its own collaboration furniture and specification channels.
• Haworth: Haworth is a privately-held global office furniture manufacturer competing for the same workplace and education capital budgets as Clarus, with overlapping architectural specification channels.
• 3M (Post-it / Whiteboard Products): 3M's Post-it Brand and stationery division sells whiteboard products including easel pads, dry-erase surfaces, and accessories. As a broad consumer/office incumbent, it competes with Clarus at lower price points and across the same buyer personas.

Others

• Microsoft (Surface Hub): Microsoft Surface Hub is the leading large-format interactive collaboration display sold into the same enterprise meeting rooms Clarus targets. While a digital alternative rather than a direct glassboard competitor, it represents the strategic substitute risk that could compress Clarus's premium whiteboard TAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClarusGlassboards
• LinkedInlinkedin.com/company/clarus-glassboards-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarus Glassboards