MiD DAY

Name

MiD DAY

Legal name

Mid-Day Infomedia Ltd.

Website

https://mid-day.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Digital news publishing
• Newspaper publishing
• E-paper subscription
• Entertainment news
• Local journalism

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The primary revenue stream is digital and print advertising, with display ads, sponsored content, and banner advertisements across the website and various news categories including Mumbai, entertainment, sports, lifestyle, and politics.
2. E-Paper Subscriptions: Digital subscription service for e-paper access, with package options available for purchase through epaper.mid-day.com

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mid-Day operates a digital and print news publication delivering Mumbai-focused local news, India national news, entertainment (Bollywood, Hollywood, OTT, television), sports (cricket, football), lifestyle, and world news content. Its core offerings include the mid-day.com news website, a paid digital e-paper subscription, video and photo multimedia content, and branded entertainment events such as the Mid-day Showbiz Icons awards.

Product overview

Mid-Day Infomedia Ltd. operates a comprehensive digital news and media platform centered around its core website mid-day.com, supplemented by an e-paper subscription service. The platform delivers content across multiple formats including articles, videos, and photo galleries, organized into category verticals covering Mumbai city news, national India news, world news, entertainment (Bollywood, Hollywood, regional cinema, Korean entertainment, OTT), sports (cricket, football), lifestyle (food, travel, fashion, health), and specialized content such as horoscopes and the Sunday edition. The portfolio functions as a unified news media ecosystem offering both free ad-supported web content and premium e-paper subscription access.

Differentiator

Problem solved

Functional benefit

Brands

• Sunday Mid-Day: Sunday edition of the Mid-Day publication
• Mid-Day Gold
• Mid-Day Fast

Products and services

• Mid-Day News Website

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hindustan Times: Major Indian English-language newspaper with national digital reach and strong Mumbai presence; competes directly with Mid-Day for English-speaking Mumbai readers and digital advertising budgets.
• The Times of India (BCCL): India's largest English daily with dominant digital traffic and the parent of Mumbai Mirror; competes with Mid-Day in the same Mumbai English-newspaper category across news, classifieds and digital ads.
• The Indian Express: National English daily with a substantial Mumbai edition and growing digital subscription product; directly comparable in editorial format, audience demographic and digital advertising inventory.
• DNA (Daily News and Analysis): Mumbai-focused English daily owned by the Dainik Bhaskar group; historically the closest direct rival to Mid-Day within the Mumbai local-news market for both readers and advertisers.
• Mumbai Mirror: BCCL-owned tabloid-format Mumbai daily with mirror-image target audience and ad inventory; one of Mid-Day's closest direct competitors for Mumbai local advertising revenue.
• Free Press Journal: Heritage Mumbai English daily with a print-and-digital presence serving the same local advertiser base as Mid-Day, particularly legacy government and display advertisers.

Broad incumbents

• Mid-Day Gujarati / Inquilab: Sibling sub-brands under the same Mid-Day Infomedia umbrella; relevant because they extend the same parent company's content/ad-tech playbook into Gujarati and Urdu language markets.
• The Hindu: National English daily with a strong subscription-driven digital model and Mumbai edition; comparable on the digital paywall and editorial-format axes even though geography is broader.

Regional players

• Loksatta: Marathi-language daily from the Express group serving Mumbai and Maharashtra; competes with Mid-Day for the same local advertising wallet across Mumbai's Marathi-speaking readers.
• Maharashtra Times: BCCL's flagship Marathi daily with deep Mumbai penetration; relevant comparable for local-language reach and as a competing channel for Mumbai regional advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mid_day
• Facebookfacebook.com/midday.infomedia
• LinkedInlinkedin.com/company/mid-day

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiD DAY