Coversure Insurance Services

Name

Coversure Insurance Services

Legal name

Coversure Insurance Services Ltd

Website

https://coversure.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Business insurance products
• Property insurance coverage
• Motor insurance services
• Landlord insurance policies

Headquarters

HQ city

Huntingdon

HQ country

United Kingdom

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Coversure earns commissions from insurance providers for placing policies. As an independent broker not tied to any insurer, they search across multiple markets to find appropriate cover for customers and receive commission from the chosen insurer.
2. Premium Finance Arrangement: Arranges premium finance for customers at their request, potentially generating fees for facilitating payment plans on insurance premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Coversure Insurance Services is an independent UK insurance broker that arranges business, property, motor, and health insurance on behalf of customers through a franchise network of 90+ locally owned offices. As an intermediary not tied to any single insurer, the broker searches multiple markets (including Aviva, LV, Axa, and Royal Sun Alliance) to source tailored coverage for SMEs, landlords, commercial vehicle operators, and private clients. Delivery is relationship-led via local offices, supplemented by online quote requests, a 24/7 client portal, and a dedicated motor claimsline.

Product overview

Coversure Insurance Services is an independent UK insurance broker operating a franchise network of over 90 independently owned offices. The company offers a broad portfolio of insurance products organised into four core categories: Business Insurance (including liability, professional indemnity, cyber, and industry-specific covers such as tradesman, hospitality, and manufacturing), Property Insurance (covering residential and commercial landlord risks, homes, and specialist property), Motor Insurance (encompassing cars, vans, fleets, taxis, trucks, HGVs, and motor trade), and Health Insurance (private medical and business health schemes). The offering is delivered as a broker service rather than a single software product, connecting customers with multiple insurance providers including Aviva, LV, and Royal Sun Alliance. Supporting services include a 24/7 Motor Claimsline and an online client portal for policy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Quantifiable outcome

• 4.8/5.0 Feefo customer rating based on 1156 independent reviews
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Jensten GroupcoreStrategic or Co-development PartnerCoversure is part of the Jensten Group of insurance companies. The parent company provides governance, support services, and integrates Coversure operations within the larger insurance broker network. Data Protection Officer is located at Jensten Group offices.
• AvivaminorOthersMajor household name insurer that Coversure accesses through its broker network to provide quotes to customers seeking quality insurance coverage.
• LV (Liverpool Victoria)minorOthersHousehold name insurer accessed through Coversure's market search to provide customer insurance solutions.
• AXAminorOthersMajor insurer accessed through Coversure York office's broker network for business, property, and commercial vehicle coverage.
• Royal Sun AllianceminorOthersInsurance provider available through Coversure York's market access, offering quality coverage options for local customers.
• Jensten Insurance BrokerscoreStrategic or Co-development PartnerSome Coversure offices (like S&J Palmer) have migrated to operate under Jensten Insurance Brokers brand while maintaining Coversure franchise relationship. Jensten Insurance Brokers is authorized and regulated by FCA (No. 766281) and is part of the same corporate group.
• Motor Claimsline Service PartnerminorImplementation/ SI/ Consulting Partner24/7 motor claims service partner handling accident repairs, replacement vehicles, theft/fire recovery, and uninsured loss recovery for Coversure motor policyholders.
• Franchise/Appointed Representative NetworkcoreChannel Partner/ Reseller/ Distributor90+ independently owned offices operate as franchises or appointed representatives under the Coversure brand. Each office is separately owned but licensed to use the Coversure name, systems, and access to insurer markets. Examples include offices operated by Axis Insurance Services, LW Corporation, Kingshill Solutions, and others.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• A-Plan Insurance: UK high-street insurance broker network offering personal and commercial lines (motor, home, business) through a branch-based model, closely mirroring Coversure's advice-led, multi-office UK broker proposition.
• Swinton Insurance: Established UK high-street insurance broker distributing home, motor, and commercial policies through a nationwide branch network, competing head-to-head with Coversure in SME and consumer insurance intermediation.
• Towergate Insurance (BGC Group): Large UK commercial insurance broker within BGC Group, distributing business, property, motor, and specialty lines through a regional office network — directly comparable in product breadth and intermediation model to Coversure.
• Adrian Flux: UK specialist insurance broker focused on non-standard and niche personal and commercial lines (motor, home, travel), closely comparable to Coversure's specialty-line franchise offices (e.g., Wilmslow high-net-worth, taxi, motor trade).
• Bollington Insurance Brokers: UK independent commercial insurance broker with a regional branch network serving SMEs across property, motor, liability, and specialty lines — directly comparable in customer base, product mix, and intermediation-only model.
• Larkfield (Lark Insurance Group): UK commercial insurance broker network with regional offices serving SMEs, tradesmen, and motor trade — closely comparable to Coversure's independent office structure and target customer segments.

Broad incumbents

• NFU Mutual: Large UK mutual insurer and broker distributing home, motor, business, and farming insurance through a regional agency network. Overlaps with Coversure in SME, property, and commercial vehicle, but is broader and carrier-owned.
• Hiscox UK: UK specialist insurer and distributor of commercial, cyber, and professional lines, including through broker partners. Overlaps with Coversure's specialty cyber, D&O, and professional indemnity offerings but operates at far larger scale.

Emerging players

• Many Pets (Bought By Many): UK digital-first insurance provider that grew through price-comparison and direct channels. Represents the digital-native intermediation model that contrasts with Coversure's branch-based approach and is reshaping UK insurance buying behavior.

Regional players

• Simplyhealth: UK health insurance and cash plan provider distributing through intermediaries and direct channels. Overlaps with Coversure's health insurance line and represents an alternate UK health-distribution specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coversure-insurance
• Xx.com/coversuregroup
• Facebookfacebook.com/coversure

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coversure Insurance Services