Coversure Insurance Services
- Company typePrivate
- Founded1986
- HeadquartersHuntingdon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Coversure Insurance Services firmographics
Firmographics- Name
- Coversure Insurance Services
- Legal name
- Coversure Insurance Services Ltd
- Website
- https://coversure.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Coversure Insurance Services industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Coversure Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Huntingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices24 records
Markets served
Coversure Insurance Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Coversure earns commissions from insurance providers for placing policies. As an independent broker not tied to any insurer, they search across multiple markets to find appropriate cover for customers and receive commission from the chosen insurer.
- Premium Finance Arrangement: Arranges premium finance for customers at their request, potentially generating fees for facilitating payment plans on insurance premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Bespoke insurance quotes tailored to individual customer needs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Coversure Insurance Services product offering
Product offeringCore offering
Coversure Insurance Services is an independent UK insurance broker that arranges business, property, motor, and health insurance on behalf of customers through a franchise network of 90+ locally owned offices. As an intermediary not tied to any single insurer, the broker searches multiple markets (including Aviva, LV, Axa, and Royal Sun Alliance) to source tailored coverage for SMEs, landlords, commercial vehicle operators, and private clients. Delivery is relationship-led via local offices, supplemented by online quote requests, a 24/7 client portal, and a dedicated motor claimsline.
Product overview
Coversure Insurance Services is an independent UK insurance broker operating a franchise network of over 90 independently owned offices. The company offers a broad portfolio of insurance products organised into four core categories: Business Insurance (including liability, professional indemnity, cyber, and industry-specific covers such as tradesman, hospitality, and manufacturing), Property Insurance (covering residential and commercial landlord risks, homes, and specialist property), Motor Insurance (encompassing cars, vans, fleets, taxis, trucks, HGVs, and motor trade), and Health Insurance (private medical and business health schemes). The offering is delivered as a broker service rather than a single software product, connecting customers with multiple insurance providers including Aviva, LV, and Royal Sun Alliance. Supporting services include a 24/7 Motor Claimsline and an online client portal for policy management.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance
Quantifiable outcome
- 4.8/5.0 Feefo customer rating based on 1156 independent reviews
- +1 more outcomes
Companies that use Coversure Insurance Services
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Coversure Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Coversure Insurance Services partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Jensten GroupcoreCoversure is part of the Jensten Group of insurance companies. The parent company provides governance, support services, and integrates Coversure operations within the larger insurance broker network. Data Protection Officer is located at Jensten Group offices.
- AvivaminorMajor household name insurer that Coversure accesses through its broker network to provide quotes to customers seeking quality insurance coverage.
- LV (Liverpool Victoria)minorHousehold name insurer accessed through Coversure's market search to provide customer insurance solutions.
- AXAminorMajor insurer accessed through Coversure York office's broker network for business, property, and commercial vehicle coverage.
- Royal Sun AllianceminorInsurance provider available through Coversure York's market access, offering quality coverage options for local customers.
- Jensten Insurance BrokerscoreSome Coversure offices (like S&J Palmer) have migrated to operate under Jensten Insurance Brokers brand while maintaining Coversure franchise relationship. Jensten Insurance Brokers is authorized and regulated by FCA (No. 766281) and is part of the same corporate group.
- Motor Claimsline Service Partnerminor24/7 motor claims service partner handling accident repairs, replacement vehicles, theft/fire recovery, and uninsured loss recovery for Coversure motor policyholders.
- Franchise/Appointed Representative Networkcore90+ independently owned offices operate as franchises or appointed representatives under the Coversure brand. Each office is separately owned but licensed to use the Coversure name, systems, and access to insurer markets. Examples include offices operated by Axis Insurance Services, LW Corporation, Kingshill Solutions, and others.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Coversure Insurance Services competitors and assessment
Company assessmentDirect peers
- A-Plan Insurance: UK high-street insurance broker network offering personal and commercial lines (motor, home, business) through a branch-based model, closely mirroring Coversure's advice-led, multi-office UK broker proposition.
- Swinton Insurance: Established UK high-street insurance broker distributing home, motor, and commercial policies through a nationwide branch network, competing head-to-head with Coversure in SME and consumer insurance intermediation.
- Towergate Insurance (BGC Group): Large UK commercial insurance broker within BGC Group, distributing business, property, motor, and specialty lines through a regional office network — directly comparable in product breadth and intermediation model to Coversure.
- Adrian Flux: UK specialist insurance broker focused on non-standard and niche personal and commercial lines (motor, home, travel), closely comparable to Coversure's specialty-line franchise offices (e.g., Wilmslow high-net-worth, taxi, motor trade).
- Bollington Insurance Brokers: UK independent commercial insurance broker with a regional branch network serving SMEs across property, motor, liability, and specialty lines — directly comparable in customer base, product mix, and intermediation-only model.
- Larkfield (Lark Insurance Group): UK commercial insurance broker network with regional offices serving SMEs, tradesmen, and motor trade — closely comparable to Coversure's independent office structure and target customer segments.
Broad incumbents
- NFU Mutual: Large UK mutual insurer and broker distributing home, motor, business, and farming insurance through a regional agency network. Overlaps with Coversure in SME, property, and commercial vehicle, but is broader and carrier-owned.
- Hiscox UK: UK specialist insurer and distributor of commercial, cyber, and professional lines, including through broker partners. Overlaps with Coversure's specialty cyber, D&O, and professional indemnity offerings but operates at far larger scale.
Emerging players
- Many Pets (Bought By Many): UK digital-first insurance provider that grew through price-comparison and direct channels. Represents the digital-native intermediation model that contrasts with Coversure's branch-based approach and is reshaping UK insurance buying behavior.
Regional players
- Simplyhealth: UK health insurance and cash plan provider distributing through intermediaries and direct channels. Overlaps with Coversure's health insurance line and represents an alternate UK health-distribution specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coversure Insurance Services social profiles
Digital presenceCoversure Insurance Services compliance and trust
Trust signalCompliance2 records
Coversure Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coversure Insurance Services leadership team
Management profileNumber of profiles
Profiles8 records
Coversure Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coversure Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coversure Insurance Services
What does Coversure Insurance Services do?
Coversure Insurance Services is an independent UK insurance broker that arranges business, property, motor, and health insurance on behalf of customers through a franchise network of 90+ locally owned offices. As an intermediary not tied to any single insurer, the broker searches multiple markets (including Aviva, LV, Axa, and Royal Sun Alliance) to source tailored coverage for SMEs, landlords, commercial vehicle operators, and private clients. Delivery is relationship-led via local offices, supplemented by online quote requests, a 24/7 client portal, and a dedicated motor claimsline.
Is Coversure Insurance Services a public or private company?
Coversure Insurance Services is a private company. It is classified as corporate owned and is currently operating.
When was Coversure Insurance Services founded?
Coversure Insurance Services was founded in 1986. It employs 11 to 50 people.
Where is Coversure Insurance Services based?
Coversure Insurance Services is headquartered in Huntingdon, United Kingdom, in the Europe region.
How does Coversure Insurance Services make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are premium Finance Arrangement.
Who are Coversure Insurance Services's main competitors?
Direct peers on record are A-Plan Insurance, Swinton Insurance, Towergate Insurance (BGC Group), Adrian Flux, Bollington Insurance Brokers and Larkfield (Lark Insurance Group). Broad incumbents are NFU Mutual and Hiscox UK. Many Pets (Bought By Many) is listed as an emerging player. Simplyhealth is listed as a regional player.
Does Coversure Insurance Services have an API?
No public API is recorded for Coversure Insurance Services.
What industry is Coversure Insurance Services in?
Coversure Insurance Services's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.