AMA
The American Medical Association is a US nonprofit professional association founded in 1847 that serves physicians by maintaining the CPT medical coding standard, publishing healthcare policy frameworks, and providing research on clinical practice, including AI and digital health adoption.
- Company typePrivate
- Founded1847
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AMA does
The American Medical Association (AMA) is a US-based professional medical association founded in 1847 that serves physicians across the United States. Its core product is the Current Procedural Terminology (CPT) coding system, which functions as the de facto standard for medical billing, reimbursement, and clinical data exchange in the US healthcare system. Around this anchor asset, AMA has built an expanding portfolio of policy frameworks, ethical guidelines, and proprietary physician sentiment research, most recently oriented around digital health, remote patient monitoring, and artificial intelligence in clinical practice. Notable technology-adjacent offerings include a comprehensive AI Policy Framework covering ethical and responsible AI design, the new Center for Digital Health and AI launched in October 2025, and a 2026 code set introducing nearly 300 new CPT codes for digital health, AI-enabled services, and remote patient monitoring.
AMA is organized as a private nonprofit professional association, so its revenue mechanics differ from a commercial vendor. Income is generated through physician membership dues, licensing of CPT codes to payers, providers, EHR vendors, and other commercial users, publication and educational product sales, and event revenue. Distribution of AMA's policies, coding standards, and research occurs primarily through professional medical channels, healthcare institutions, and AMA's own news platform targeting physicians and healthcare stakeholders. Go-to-market is effectively a hybrid of membership engagement (physicians as persona customers) and B2B licensing (payers, providers, and technology vendors as enterprise counterparts).
The primary customer segment is physicians across multiple specialties, where AMA addresses pain points such as administrative burden (cited by 57% of physicians as AI's biggest opportunity), workflow inefficiency, and the lack of standardized billing for emerging digital and AI-enabled services. The organization explicitly positions itself as the authoritative voice shaping how AI is deployed in medicine rather than as a vendor building AI products.
AMA firmographics
Firmographics- Name
- AMA
- Legal name
- American Medical Association
- Website
- https://austenmorris.com
- Company type
- Private
- Founded year
- 1847
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The American Medical Association is a US nonprofit professional association founded in 1847 that serves physicians by maintaining the CPT medical coding standard, publishing healthcare policy frameworks, and providing research on clinical practice, including AI and digital health adoption.
- Ownership category
- akta.pro rank
AMA industry classification
Industry- Product category
- Medical Coding and Healthcare Standards
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Health, Pharmaceuticals & Medical Devices Regulatory Cooperation (BPADANAJ)
Keywords
Where AMA is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
AMA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Distribution channels1 record
Marketing channels1 record
AMA product offering
Product offeringCore offering
AMA is a professional medical association that develops healthcare standards, advocates for physicians, and shapes policy on emerging medical technologies. Its core commercial offerings include the Current Procedural Terminology (CPT) code set used for medical billing, an AI Policy Framework governing ethical AI deployment in healthcare, and the Center for Digital Health and AI launched to position physicians at the forefront of healthcare technology implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- CPT Code Set
Quantifiable outcome
- 78% increase in AI adoption among physicians from 2023 to 2024 (from 38% to 66%)
- +2 more outcomes
Companies that use AMA
Customer profileSegments1 record
Ideal customer profiles2 records
AMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AMA partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
AMA competitors and assessment
Company assessmentDirect peers
- American Medical Informatics Association (AMIA): Professional association for informatics in healthcare. Directly comparable to AMA in being a physician/informatics membership body actively shaping AI and digital health policy and standards.
- American College of Physicians (ACP): Large physician membership organization. Comparable to AMA in structure, member base, and policy advocacy role, serving internists as AMA serves the broader physician community.
- American Hospital Association (AHA): National membership organization for hospitals and health systems. Comparable to AMA as a major US healthcare membership and policy advocacy body, though its members are institutions rather than individual physicians.
- Healthcare Information and Management Systems Society (HIMSS): Global health information technology professional association. Highly comparable to AMA's digital health mission, focusing on health IT adoption, standards, and policy — overlapping significantly with AMA's Center for Digital Health and AI.
- American Telemedicine Association (ATA): Membership organization focused on telehealth, remote care, and digital health delivery. Closely aligned with AMA's digital health and remote patient monitoring code work and policy initiatives.
- American Academy of Family Physicians (AAFP): Specialty physician membership organization. Comparable to AMA in member-based advocacy, education, and standards-setting within a defined physician segment.
- American College of Surgeons (ACS): Surgical specialty society and physician membership organization. Comparable to AMA in its role as a national specialty society with standards, advocacy, and education functions.
- National Medical Association (NMA): National physician membership organization representing African American physicians. Directly comparable to AMA in mission and structure as a national physician advocacy and policy body.
Others
- Health Level Seven International (HL7): Standards development organization for healthcare data interoperability (HL7 v2, FHIR). Complementary rather than directly competitive to AMA: HL7 sets data exchange standards, while AMA owns CPT coding standards used across the same workflows.
Regional players
- World Medical Association: International federation of medical associations. Functionally analogous to AMA at a global level, setting international medical ethics and policy standards, but operating outside AMA's US geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AMA social profiles
Digital presenceAMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA leadership team
Management profileNumber of profiles
Profiles1 record
AMA funding detail
Funding detailFunding overview
Funding rounds
Investors
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AMA M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about AMA
What does AMA do?
AMA is a professional medical association that develops healthcare standards, advocates for physicians, and shapes policy on emerging medical technologies. Its core commercial offerings include the Current Procedural Terminology (CPT) code set used for medical billing, an AI Policy Framework governing ethical AI deployment in healthcare, and the Center for Digital Health and AI launched to position physicians at the forefront of healthcare technology implementation.
Is AMA a public or private company?
AMA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AMA founded?
AMA was founded in 1847. It employs 101 to 250 people.
Where is AMA based?
AMA is headquartered in Shanghai, China, in the Asia region.
Who are AMA's main competitors?
Direct peers on record are American Medical Informatics Association (AMIA), American College of Physicians (ACP), American Hospital Association (AHA), Healthcare Information and Management Systems Society (HIMSS), American Telemedicine Association (ATA), American Academy of Family Physicians (AAFP), American College of Surgeons (ACS) and National Medical Association (NMA). Health Level Seven International (HL7) is listed as an others. World Medical Association is listed as a regional player.
Does AMA have an API?
No public API is recorded for AMA.
What industry is AMA in?
AMA's product category is Medical Coding and Healthcare Standards. Its primary akta.pro industry code is BPADANAJ, Health, Pharmaceuticals & Medical Devices Regulatory Cooperation. Its NAICS code is 813910 and its SIC code is 8600.