What ZUNO does

ZUNO Co., Ltd. (株式会社ズノー) is a Tokyo-headquartered Japanese communications and data services company founded in July 2004 by broadcast writer Takase Masanao, operating from Minato-ku with additional production and engineering subsidiaries in Ishikawa Prefecture and Ho Chi Minh City, Vietnam. The company's core platform, 入札王 (Nyusatsu King), launched in March 2006, is described as Japan's pioneering bidding and contract-award information service, aggregating over 34 million records from 7,929+ government agencies, municipalities, and public organizations, with customizable search and email-delivery features that have been in continuous operation for 19+ years. Complementary products include 補助金DASH, a free nationwide subsidy and grant information distribution service spun off from 入札王 in October 2023, and MANJI-VR, a naked-eye 3D interactive content technology built on Kinect and Unity that processed 2 billion-pixel digital reconstructions for the Digital×Hokusai exhibition.

ZUNO organizes its services into specialized departments covering SaaS platform operations, IT engineering and DX consulting (R&D推進室), multimodal content strategy, research and analysis by veteran TV-industry researchers (知的生産計画室), sales BPO (営業推進室), and 30+ years of terrestrial-TV production via the G-ONE (ジーワン) subsidiary absorbed in April 2012. The data collection methodology combines web crawlers, scraping tools, AI systems, and human verification to ensure coverage and accuracy. Revenue streams mix a subscription-based SaaS model (入札王) with project-based professional services for enterprise clients spanning broadcasting (TV Asahi, Nippon TV, TBS), entertainment (Horipro, Produce on Demand), IT services (BIPROGY), streaming (Amazon Prime Video), railway infrastructure (Railtech), film production (Tower Film), and real estate (Daiwa Lease).

In December 2024, founder Takase Masanao transferred 51% of his shares to Acreet Co., Ltd. (株式会社アクレート), making Acreet the controlling shareholder and ZUNO a consolidated subsidiary; founder Takase remains active in operations. The company is privately held, does not disclose revenue or headcount, and is supported by multiple wholly-owned subsidiaries (ZUNO Vietnam, ZUNO Works, ZUNO Media Solution, G-ONE, 入札総合研究所) covering offshore engineering, regional operations, magnet advertising, TV/video production, and bidding research.

Name

ZUNO

Legal name

株式会社ズノー

Website

https://zuno.tv

Company type

Private

Founded year

2004

Operating status

Operating

Short description

ZUNO (株式会社ズノー) is a Tokyo-based Japanese communications and data services company that operates 入札王, Japan's pioneering 19-year-old government bidding information SaaS, alongside free subsidy alerts, TV production via G-ONE, IT/DX consulting, and research services for enterprise and public-sector clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. 入札王 SaaS Subscription: Bidding information service SaaS with subscription model, providing access to government procurement data, search functionality, and email alerts. Over 19 years of operation with consulting services for winning bidding strategies.
2. IT & DX Development Services: Custom software development, infrastructure setup, AI-integrated systems, interactive content development, and prototyping services for enterprise clients.
3. Content Strategy & Research: Video production, writing, SNS management, and strategic communication planning services leveraging entertainment industry research expertise.
4. Sales BPO: Sales outsourcing, strategy planning, tool implementation, and sales agency services for businesses.
5. TV Production & Advertising: 30+ years of TV program production including variety shows, documentaries, and long-format commercials. Includes Amazon Prime Video advertising campaigns and branded content.
6. 補助金DASH (Subsidy Information Service): Free subsidy and grant information distribution service spin-off from 入札王, collecting all government subsidy/grant/benefit programs with immediate email delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ZUNO operates Japan's pioneering government bidding information SaaS service 入札王 (Nyusatsu King), with over 34 million records covering 7,929+ government institutions and 19+ years of historical data. The company provides complementary services including free subsidy information distribution (補助金DASH), IT and DX development, multimodal content strategy, professional research, sales BPO, and TV/video production through its G-ONE brand, serving enterprise clients, government entities, and entertainment industry customers primarily in Japan.

Product overview

ZUNO operates a multi-service portfolio centered around its flagship SaaS product 入札王 (Nyusatsu King), a bid/contract information service with 19+ years of data accumulation. The company offers complementary services including 補助金DASH for subsidy information, AI-powered data collection and analysis services, VR/AR interactive content development, professional research services, TV production (via G-ONE brand), and sales BPO. The offerings are organized into specialized departments: 入札王事业部 for the core bidding platform, R&D推進室 for IT engineering and digital transformation, マルチモーダル戦略部 for content strategy, 知的生産計画室 for research, 営業推進室 for sales outsourcing, and ジーワン制作部 for TV/video production.

Differentiator

Problem solved

Functional benefit

Brands

• 入札王: 入札落札情報専門のデータサイト運営および入落札データ分析による「勝てる」入札戦略のコンサルティング
• 補助金DASH
• ジーワン (G-ONE)

Products and services

• 入札王 (Nyusatsu King) Japan's first and pioneering bid/contract information SaaS service providing data on government and public tenders. Collects bidding, winning, and planned procurement information from over 7,929 organizations with a database of over 34 million records. Offers customizable search functionality, email notification features, and consulting services for winning bidding strategies. Used by companies seeking government contracts, public procurement teams, and bid strategy consultants.
• 補助金DASH (Subsidy DASH) Free nationwide subsidy and grant information distribution service that spun off from 入札王. Collects all types of government financial services including subsidies, grants, and benefits from national government, municipalities, and select foundations, delivering information immediately after announcement via email. Covers regions from Hokkaido to Okinawa. Designed for small and medium enterprises.
• MANJI-VR (裸眼VR) Naked-eye VR interactive content technology using Kinect and Unity to create 3D experiences without headsets. Processes 2 billion pixel digital data for art digitization, reproducing individual paper fibers from original Edo-period works. Used for digital art exhibitions and interactive content experiences.
• IT & DX Development Services (R&D推進室)

Quantifiable outcome

• Over 34 million bidding database records
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 入札総合研究所coreStrategic or Co-development Partner · 1 April 2022Tendering Research Institute established in April 2022 to publish Japan's first White Paper on Public Bidding using 入札王 data. Core strategic initiative for EBPM (Evidence-based Policy Making).
• FamilyMart (株式会社ファミリーマート)minorStrategic or Co-development Partner · 1 June 2010Digital signage project collaboration started in June 2010 for in-store digital advertising displays.
• All Nippon Airways (全日本空輸株式会社/ANA)minorStrategic or Co-development Partner · 1 November 2009Collaboration partnership established in November 2009 for joint projects and initiatives.
• Sankei Shimbun (株式会社産業経済新聞社)minorStrategic or Co-development Partner · 1 March 2007Joint venture established in March 2007 for News Space Com (株式会社ニュースペース・コム) in partnership with Sankei Shimbun and Columbia Music Entertainment. Focused on media and content ventures.

Scale indicators7 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Dentsu Group: Largest Japanese advertising and communications group, providing advertising, PR, content, and digital transformation services to enterprise clients. Comparable to ZUNO as a broad incumbent in the same creative/communications agency space, though at vastly larger scale and across a much wider portfolio.
• Hakuhodo: Second-largest Japanese advertising agency, offering creative, media, content, and digital transformation services to major Japanese corporates. Comparable to ZUNO as a full-service communications creative agency serving enterprise marketing needs, though at much greater scale.
• ADK Holdings: Major Japanese advertising holding company providing creative, media, and digital solutions to enterprise clients. Comparable to ZUNO as a broad incumbent communications agency serving similar Japanese corporate marketing buyers.
• JR East Marketing & Communications (JEKI): Japanese advertising and media agency with deep corporate and government-facing work. Comparable to ZUNO as a Japan-focused communications agency that combines creative, media buying, and content production for large institutional clients.

Direct peers

• Hakuhodo Products: Production and creative services subsidiary of Hakuhodo, producing video, digital, and branded content for Japanese corporates. Comparable to ZUNO's G-ONE production division and multimodal content strategy department as a specialized content production arm serving large Japanese enterprise clients.
• TBS Sparkle: Television production support subsidiary of TBS, producing entertainment, documentary, and branded content across Japanese broadcasters. Comparable to ZUNO's G-ONE division as a TV production specialist serving major Japanese networks including TBS, one of ZUNO's named clients.
• Nippon TV Axon: Television program and commercial production subsidiary of Nippon Television, producing variety, drama, and branded content. Comparable to ZUNO's G-ONE production division as a TV content producer serving major Japanese networks, including Nippon TV, a ZUNO client.
• Kokusai Hōei (国際放映): Long-established Japanese TV production company producing variety, music, and documentary programming for major broadcasters. Comparable to ZUNO's G-ONE division as a long-tenured Japanese TV production house serving multiple major networks.
• Tohokushinsha Film Corporation: Japanese media production company producing television programs, films, and digital content with decades of broadcast relationships. Comparable to ZUNO's G-ONE division as a long-tenured Japanese media producer with multi-network relationships.

Emerging players

• Nikkei Research: Japanese market research and analytics firm offering consumer insight, media research, and data-driven consulting to enterprise and government. Comparable to ZUNO's 知的生産計画室 (Intellectual Production Planning Office) as a research services provider using proprietary data and TV-industry methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZUNO