What West End Family Counseling does

West End Family Counseling Services (WEFCS) is a non-profit, public-benefit charity established in 1955 and headquartered at 855 N. Euclid Avenue in Ontario, California, with two additional clinic locations (a West Valley SART site in Ontario and the Child and Family Center in Rancho Cucamonga). The organization provides mental health counseling across the full age spectrum — children ages 0–8 (early intervention, SART, EIIS), youth ages 4–21 (Student Assistance Program, School-Based Counseling, School Aged Treatment Services), adults (General Mental Health outpatient services), and older adults 60+ (Older Adult Community Services Program) — delivering care via individual, family, and group treatment in clinic, school, home, and community/senior-center settings.

The core offering is human-delivered counseling built on traditional therapeutic modalities and, for early childhood, a trans-disciplinary team including mental health therapists, psychologists, pediatricians, and a registered nurse. There is no proprietary technology platform; the underlying infrastructure is a clinician-led service delivery model supported by bilingual (English/Spanish) staffing, an award-winning graduate intern training program, and an affiliated West End Foundation supporting fundraising and advocacy via PayPal, Venmo, and Zelle.

The business model is primarily a government-contracted and Medi-Cal-reimbursed community mental health provider, with revenue concentrated in San Bernardino County Department of Behavioral Health (DBH) contracts for General Mental Health outpatient services and Medi-Cal billing for eligible minors and adults. Supplementary revenue comes from First 5 San Bernardino funding for the SART program, philanthropic donations routed through the West End Foundation, a reduced-fee Professional Referral Service for individuals of moderate means, and free services for uninsured children under age nine (EIIS). The organization reports an annual budget over $8 million, serves seven Southern California cities, and processes over 1,000 mental-health inquiries per year with 25,000+ direct service hours delivered across four clinics and various school and community sites.

Name

West End Family Counseling

Legal name

West End Family Counseling Services

Website

https://wefcs.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

West End Family Counseling Services is a 1955-founded Ontario, California non-profit that delivers individual, family, and group mental health counseling to children, youth, adults, and older adults across seven San Bernardino County cities, operating from four clinics plus school, home, and community delivery sites under government, Medi-Cal, and philanthropic funding.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190), Child and Youth Services (62411), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), School Counseling Services (Individual & Group) (EDAKAMAB), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

Keywords

• Family counseling services
• Outpatient mental health
• Youth behavioral health
• School-based counseling
• Early intervention therapy

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Contracts - San Bernardino County DBH: Outpatient counseling services to individuals, families, and groups through contracts with the San Bernardino County Department of Behavioral Health (DBH). Services are provided under government guidelines where persons using DBH services must meet specific standards for medical necessity. This is a major revenue stream supporting General Mental Health services.
2. Medi-Cal Reimbursement: Services provided to Medi-Cal-eligible minors and adults who meet medical necessity criteria and reside in San Bernardino County. Revenue received through Medi-Cal billing for eligible services including individual, family, and group therapy.
3. Philanthropic Donations: The West End Foundation supports WEFCS through financial and resource development. Donations accepted via PayPal, Venmo, and Zelle. The foundation focuses on education, advocacy, and resource development to enhance overall effectiveness.
4. Reduced-Fee Professional Referral Services: A network of local, licensed mental health professionals who provide reduced-fee services to individuals referred by the agency. This helps fill gaps in services for persons of moderate means through a referral fee structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

West End Family Counseling Services delivers outpatient mental health counseling to individuals, families, and groups across all age groups — children (birth to 8), youth (4-21), adults, and older adults (60+). Services are provided through clinic-based, school-based, in-home, and community-based delivery, primarily funded through government contracts (San Bernardino County Department of Behavioral Health) and Medi-Cal reimbursement, with bilingual English/Spanish availability.

Product overview

West End Family Counseling Services (WEFCS) is a non-profit mental health counseling organization established in 1955, offering a unified portfolio of counseling programs organized by age group: Kids Ages 0-8 (Early Intervention Services, SART, EIIS), Youth Ages 4-21 (SAP, SATS, SBC, Child and Family Center), Adults (GMH), and Older Adults (OACS). Additional services include Parent Partner, School Contract Services, Intern Training, Professional Referral Service, and Information/Free Screening and Referral. The organization operates from three facilities in Ontario, Rancho Cucamonga, and via West Valley SART locations, with the West End Foundation supporting resource development and philanthropy.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Ages 0-8 Early Intervention Services
• Youth Ages 4-21 Mental Health Programs
• Adults General Mental Health (GMH)
• Older Adult Community Services Program (OACS)
• Professional Referral Service
• Information, Free Screening and Referral
• Intern Training Program

Quantifiable outcome

• Over 25,000 hours of direct services provided annually
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• First 5 San BernardinocoreStrategic or Co-development PartnerFirst 5 San Bernardino provides funding support for the SART (Screening, Assessment, Referral, Treatment) program. This program offers early intervention services for children under age 7 through a specially trained trans-disciplinary team including mental health therapists, psychologists, pediatricians, and a registered nurse.
• San Bernardino County Department of Behavioral Health (DBH)coreStrategic or Co-development PartnerDBH contracts with WEFCS to provide General Mental Health (GMH) outpatient counseling services to individuals, families, and groups. Services are provided under government guidelines where clients must meet specific medical necessity standards. WEFCS participates in a regional multi-disciplinary task force coordinated by DBH for comprehensive older adult services.
• Cucamonga School DistrictcoreStrategic or Co-development PartnerWEFCS provides a wide range of mental health services for schools in the Cucamonga School District region. Services are provided by agency counselors at local public school sites including short-term counseling, crisis intervention, enhanced counseling programs, in-service training for faculty and staff, and administrative consultation.
• Area Senior Centers and ResidencesminorStrategic or Co-development PartnerWEFCS Older Adult Community Services Program offers psycho-educational classes and support groups at senior centers and residences throughout the West Valley of San Bernardino County and as far as the city of San Bernardino.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacific Clinics (formerly Pacific Mental Health Services): Large California non-profit behavioral health provider delivering outpatient mental health, early intervention, and school-based services across multiple counties — directly comparable mission, funding model (county/Medi-Cal contracts), and age-range service portfolio.
• Didi Hirsch Mental Health Services: Southern California-based non-profit offering outpatient mental health counseling, school-based programs, suicide prevention, and crisis services — directly comparable community mental health model with similar county-contract funding mix.
• Hillsides: Los Angeles-area non-profit providing mental health, counseling, and family services for children, youth, and families — comparable full-spectrum outpatient and school-linked service portfolio funded through contracts and donations.
• Five Acres: Southern California non-profit providing mental health, behavioral health, and family support services including outpatient counseling and school-based programs — comparable age-range portfolio and government-contract funding model.
• Wellnest (formerly Children's Bureau of Southern California): LA-based non-profit delivering family counseling, school-based mental health, and early childhood programs — comparable outpatient, school-linked, and early-intervention service mix with similar Medi-Cal and county funding reliance.
• Penny Lane Centers: Southern California non-profit providing mental health services, school-based counseling, and family support programs — directly comparable in multi-county outpatient mental health delivery and Medi-Cal billing model.
• Seneca Family of Agencies: California non-profit providing community-based mental health, school-linked services, and intensive intervention for children and families — comparable wraparound service model and county-contract funding.
• ChildNet Youth and Family Services: Southern California non-profit offering outpatient mental health, school-based counseling, and youth/family programs — comparable service mix, age ranges, and government funding profile.
• Enki Health & Research Systems: LA-based non-profit providing outpatient mental health, school-based services, and culturally competent family counseling — comparable county-contract funding and multi-site community delivery model.

Others

• First 5 San Bernardino: Funder/convener rather than direct service peer — provides the First 5 funding that supports WEFCS's SART early intervention program; relevant ecosystem partner for understanding funding flows into the same population served.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/west-end-family-counseling-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West End Family Counseling