JustSchool

What JustSchool does

JustSchool, operating as JUSTSPEAK LTD (Cyprus-registered, Nicosia; Reg. HE 461589), is an online English-language school founded in 2018 and headquartered operationally in Kyiv, Ukraine. The company delivers live video-based English instruction to children (ages 4-17), adults, and corporate clients across the Ukrainian market, with offline classrooms in Kyiv, Lviv, and Ivano-Frankivsk. Its product suite spans individual and group lessons (priced in UAH in packages of 8 to 120 lessons), specialized exam preparation (NMT/ZNO, EVI, IELTS, TOEFL), Speaking Club sessions on Zoom, corporate English, and travel/intensive variants. Distribution runs through a self-serve website (justschool.me), native iOS/Android applications (rated 4.3 on Google Play and 4.6 on the App Store), a Telegram bot (JustKidsBot) for scheduling, and bank installment plans via PrivatBank and Universal Bank.

The technology stack combines an interactive web platform with real-time video, in-platform materials, homework, and progress tracking. The company markets a curated teacher pool of 1,000+ instructors selected at a 1/89 acceptance rate, with an average of 5 years of teaching experience and access to CELTA/DELTA/TEFL certifications. A communicative methodology dedicates 50-70% of lesson time to active English speaking. Recent paid add-ons include AI-based services — audio recording, voice-to-text transcription, automated lesson summaries, progress reports, and personalized exercises. Adjacent sub-brands JustSmart (programming, math, Polish, Ukrainian) and JustClass extend the platform into other K-12 subjects under the same parent entity.

The revenue model is predominantly recurring subscription and package-based, with installment financing reducing purchase friction, a referral program offering bonus lessons for new sign-ups, and a charitable partnership with the Children of Heroes Foundation targeting 800 war-affected children for free English education. The company is private, has not disclosed funding rounds or revenue, and was founded by CEO Igor Furmanenko.

Name

JustSchool

Legal name

JUSTSPEAK LTD

Website

https://justschool.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

JustSchool is a Ukraine-focused online English school operating as JUSTSPEAK LTD (Cyprus), delivering live individual and group video lessons to children, adults, and corporate clients, with exam prep, a Speaking Club subscription, and AI-based learning add-ons.

Ownership category

akta.pro rank

Product category

Online English Language Education

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)

akta.pro secondary industry

One-on-One ESL Tutoring & Coaching (EDAAACAL)

Keywords

• Online English courses
• English language tutoring
• Corporate English training
• Exam preparation courses
• Online language school

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Lessons: Package-based pricing for individual English lessons. Customers purchase lesson packages (8, 48, or 120 lessons) with per-lesson costs decreasing as package size increases. Includes subscription to speaking clubs as bonus.
2. Group Lessons: Package-based pricing for group English lessons (up to 4 people per group). Lesson packages range from 16 to 72 lessons with volume discounts.
3. Speaking Club Subscription: Monthly subscription for access to speaking club sessions via Zoom. Automatic monthly charges with option to cancel anytime.
4. Corporate Training: Customized business English training programs developed individually for each company client.
5. AI Functionality Services: Additional paid services based on artificial intelligence technologies including audio recording, transcription, and personalized exercises.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

JustSchool is an online English language school delivering live, teacher-led English lessons to children (ages 4–5 and 6–17), adults, and corporate clients via an interactive web platform and iOS/Android mobile apps. Offerings include individual and group lessons, exam preparation (NMT/EVI/IELTS/TOEFL), a Zoom-based Speaking Club, intensive courses, travel English, and customized Corporate English training programs. The platform also integrates AI-powered features such as lesson transcription, automated summaries, progress reports, and personalized exercises.

Product overview

JustSchool is an online English language school offering a comprehensive suite of language learning products and services. The core offering consists of interactive online English lessons with real-time video communication with teachers, available as individual or group sessions for children (ages 4-5, 6-17) and adults. The product portfolio includes specialized exam preparation courses (NMT/ZNO, EVI, IELTS, TOEFL), Corporate English for businesses, English for Travelers, Intensive Courses, and Speaking Club sessions via Zoom. The company also operates an integrated learning platform with web and mobile applications (iOS/Android), providing access to educational materials, practice exercises, homework, and AI-powered features including automatic lesson summaries and progress reports. Physical classroom locations are available in Lviv, Kyiv, and Ivano-Frankivsk. A related sub-brand, JustSmart, extends the educational offering to programming and mathematics courses for children.

Differentiator

Problem solved

Functional benefit

Brands

• JustSmart: Online platform for school subjects including programming, mathematics, Polish language, and Ukrainian language courses for children.
• JustClass

Products and services

• English for Preschoolers (ages 4-5) Online English courses for children ages 4-5 delivered in individual and group formats, using age-appropriate teaching through play and communication.
• English for Children and Teenagers (ages 6-17) Comprehensive English education for children and teenagers with individual and group lessons, including preparation for school, exams, and university admission.
• English for Adults Online English courses for adults from beginner (A1) to advanced (C1) levels, covering professional, conversational, and business English skills.
• Corporate English Business English training programs developed individually for each company, covering business correspondence, presentations, negotiations, and team communication.
• Preparation for NMT/ZNO English Exam Preparation courses for the Ukrainian National Multi-Test (NMT) and External Independent Evaluation (ZNO/EVI) English examinations.
• Preparation for EVI English Exam Preparation courses for the External Independent Evaluation (EVI) English language examination for Ukrainian students.
• IELTS/TOEFL Preparation International English test preparation courses for IELTS and TOEFL examinations, taught by teachers with CELTA, DELTA, and TEFL certifications.
• English for Travelers Specialized English courses focused on travel vocabulary, phrases, and communication skills for tourists and travelers.
• Intensive English Courses Accelerated English language learning programs designed for rapid skill improvement in a compressed timeframe.
• Online English Tutor

Quantifiable outcome

• Teachers: 1000+ qualified instructors with strict selection process (1/89 pass rate)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Children of Heroes FoundationmajorStrategic or Co-development PartnerCharitable partnership to provide free English education to 800 children who lost one or both parents due to the war. Fundraising goal of UAH 2,300,000 to fund one year of English learning for these children. Foundation provides laptops to children for accessing online education.

Scale indicators8 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Skyeng: Russia/CIS-focused online English school with individual tutors, platform-based lessons, and subscription packages. Highly comparable business model and regional positioning to JustSchool.
• Cambly: Online platform connecting English learners with native English speakers via video chat, offering on-demand conversation practice. Comparable to JustSchool's Speaking Club and individual English session model.
• Preply: Online marketplace for one-on-one language tutoring, including English to learners in Eastern Europe and globally. Most comparable competitor - similar live online tutor model, package pricing, and teacher-screening discipline.
• italki: Global online marketplace for language tutors across many languages including English. Comparable teacher-freelancer model, package pricing, and live online lesson delivery.
• Novakid: Online English school specifically for children (ages 4-12) using vetted native-speaking teachers. Closest direct competitor in the kids-segment side of JustSchool's portfolio.

Broad incumbents

• Wall Street English: Established global English-language school franchise with blended online/offline model and corporate offerings. Comparable adult- and corporate-segment overlap to JustSchool.
• EF Education First: Global English-language education company with both online (Efekta) and offline offerings, plus corporate training (EF Corporate Language Learning). Overlaps with JustSchool's adult and corporate segments but at vastly larger scale and broader footprint.

Emerging players

• Duolingo: Consumer language-learning app with AI-driven personalization and a paid tier. Indirect competitor for self-study time and brand awareness in English learning among JustSchool's customers.
• Busuu: Consumer language-learning platform combining self-study app content with access to community tutors. Adjacent model: partially overlaps with JustSchool's app-based self-study plus paid tutoring approach.
• Babbel: Subscription language-learning app focused on conversational skills across multiple languages. Adjacent rather than direct: competes for learner attention in self-study, but lacks 1:1 live teacher component that anchors JustSchool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JustSchoolUA
• Instagraminstagram.com/just_school_ua
• LinkedInlinkedin.com/company/justschool-ukraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustSchool