Bodytone International Sport

What Bodytone International Sport does

Bodytone International Sport is a Spain-based manufacturer and distributor of professional and home fitness equipment founded in 1996 and headquartered in Alhama de Murcia, with a staff of 51–100 employees. The company's product portfolio spans cardio machines (treadmills, smart indoor bikes, ellipticals, rowing machines, air bikes, curved non-motorized treadmills), strength training equipment (benches, power racks, dumbbells, bars, plates), functional training accessories, and yoga/pilates gear. Sub-brands include Inxide for entry-level home equipment, Active for mainstream smart cardio, Solid Grow and Solid Rock for professional-grade machines, Bodytone Care+ for extended warranty services, and Bodytone PLAY for gamified cycling experiences.

The company's technology backbone rests on proprietary cushioning and transmission systems (REACT, SHOCKS, BODYTONE BELT, POLY-V belt with Kevlar cords) and Bluetooth connectivity that links its smart machines to third-party training platforms such as Zwift, Kinomap, Bkool, Volava, Onelap, FitShow, and the in-house Mybodytone app, enabling automatic resistance adjustment in virtual training. Distribution is dual-channel: a Shopify-based DTC storefront at bodytone.eu serves individual consumers in Spain, France, and Portugal, while a separate pro.bodytone.eu portal targets commercial gym operators. A physical showroom in Tenerife, opened in December 2023 with Valftit Group, complements digital channels, and a 2023 trade mission to South Africa and Kenya signaled early-stage African market entry. Revenue is generated primarily through hardware unit sales (€2.36 accessories to €3,705 professional machines) with supplemental recurring revenue from extended warranty subscriptions.

Name

Bodytone International Sport

Legal name

Bodytone International Sport

Website

https://bodytone.eu

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Bodytone International Sport, founded in 1996 and based in Spain, manufactures and distributes professional and home fitness equipment — including treadmills, smart bikes, strength gear, and accessories — across Europe and Africa via DTC e-commerce and a dedicated pro-gym channel.

Ownership category

akta.pro rank

Product category

Fitness Equipment Manufacturing

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ)

Keywords

• Fitness equipment
• Cardio machines
• Strength training
• Commercial gym equipment
• Home fitness equipment

Headquarters

HQ city

Alhama De Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Sales: Bodytone generates revenue primarily through the sale of fitness equipment including treadmills, exercise bikes, elliptical machines, rowing machines, strength training equipment (benches, racks, dumbbells, barbells, discs), yoga/pilates accessories, and functional training gear. Products are sold directly to consumers via their e-commerce platform and to professional gyms through their dedicated professional portal.
2. Extended Warranty Services: Bodytone offers extended warranty packages such as 'Bodytone Care+' providing additional years of coverage beyond standard warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bodytone International Sport designs, manufactures, and distributes professional and home fitness equipment, including cardio machines (treadmills, indoor cycling bikes, ellipticals, rowers, air bikes), strength training equipment (benches, racks, dumbbells, bars, plates), functional training accessories, and yoga/Pilates accessories. The company operates two distinct consumer-facing channels: a B2C website (bodytone.eu) targeting individual home users and a B2B website (pro.bodytone.eu) catering to commercial gym and fitness facility operators, with certain product lines (e.g., Solid Grow and Solid Rock) specifically built for professional environments.

Product overview

Bodytone International Sport is a fitness equipment manufacturer and distributor established in 1996, offering a comprehensive portfolio spanning cardio machines, strength training equipment, functional accessories, and yoga/pilates products. The product ecosystem includes smart treadmills (DT Series, AR Active RUN Series, Inxide line) with Bluetooth connectivity for Zwift, Kinomap, and Mybodytone integration; smart bikes (SMB1 Series, Active BIKE Series) with virtual training platform connectivity; air bikes (ZROB), ellipticals (DE Series), rowing machines (DR10), and curved non-motorized treadmills (ZROTH, ZROT4) for diverse cardio needs. Strength equipment encompasses training benches (DB Series), power racks with pulley systems (HBC Series), free weights (hexagonal rubber, vinyl, neoprene dumbbells), weight plates (PVC, iron), and bars. Functional accessories include footpod sensors, suspension trainers, jump ropes, and massage rollers. The lineup also features Bodytone PLAY, an interactive video game controlled by cycling, and professional-grade Solid Grow/Solid Rock lines for commercial gyms. Products are offered through both domestic and professional channels, with refurbished equipment options available.

Differentiator

Problem solved

Functional benefit

Brands

• Inxide: A sub-brand line of compact and affordable fitness equipment for home use.
• Bodytone PLAY
• Bodytone Care+
• Solid Grow
• Solid Rock
• Active

Products and services

• Bodytone Pro Treadmills
• Bodytone Indoor Cycling Bikes
• Bodytone Ellipticals
• Bodytone Rowers
• Bodytone Air Bikes
• Bodytone Indoor Cycling Studio Bikes
• Solid Grow Strength Line
• Solid Rock Strength Line
• Bodytone Strength Benches & Racks
• Bodytone Free Weights (Dumbbells, Bars, Plates)
• Bodytone Functional Training Accessories
• Bodytone Yoga & Pilates Accessories
• Bodytone Care+ Extended Warranty

Quantifiable outcome

• REACT cushioning technology reduces joint tension during running
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Valftit GroupminorChannel Partner/ Reseller/ DistributorStrategic showroom collaboration partner in Canary Islands. Valftit Group hosts a Bodytone showroom at Ctra. General del Sur, nº 14, 38107, SC de Tenerife, allowing local fitness enthusiasts to experience Bodytone products firsthand.
• Cámara Oficial de Comercio, Industria, Servicios y Navegación de MurciaminorGTM or Marketing PartnerOrganized trade mission to South Africa and Kenya (June 24 - July 1, 2023) to promote Bodytone products in African markets. Mission co-financed by INFO (Instituto de Fomento Región de Murcia) and EU FEDER funds.
• INFO (Instituto de Fomento Región de Murcia)minorGTM or Marketing PartnerRegional development institute co-financing international trade missions to expand Bodytone's presence in African markets (South Africa and Kenya). Part of EU FEDER funding program.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wattbike: UK-based specialist in smart indoor cycling bikes with app integration and electromagnetic resistance. Closest niche peer to Bodytone's SMB1 smart-bike line in the premium connected-bike category.
• Technogym: Italian premium manufacturer of both home and commercial fitness equipment with deep connected-fitness integrations. Closest direct competitor to Bodytone in professional-grade cardio and strength equipment, particularly in the European market.
• Kettler: German fitness equipment manufacturer with comparable home and light-commercial cardio and strength lineup. Similar European SME heritage, mid-range price positioning, and DTC + retailer distribution model.
• Toorx Professional: Italian fitness equipment brand offering home and professional cardio and strength products at mid-range price points. Closely comparable to Bodytone in product mix and customer targeting.
• BH Fitness (BH Group): Spanish-headquartered fitness equipment maker with overlapping cardio, strength, and home/professional product lines. Direct domestic competitor to Bodytone, similarly Iberian-rooted with international distribution.
• Tunturi: Finnish-origin home fitness equipment brand with treadmills, bikes, ellipticals, and strength lines. Comparable European heritage and price-tier positioning to Bodytone.

Broad incumbents

• Nautilus Inc. US-based parent of Nautilus, Bowflex, and Schwinn fitness — covering home cardio and strength with connected platforms. A larger-scale incumbent competing for the same home-fitness consumer Bodytone targets.
• Matrix Fitness: Commercial fitness equipment brand owned by Johnson Health Tech, with strong cardio, strength, and connected-fitness offerings. Directly comparable to Bodytone's professional gym product line.
• Life Fitness: Global leader in commercial fitness equipment owned by KPS Capital. Larger incumbent competing in the same professional-gym segment Bodytone addresses with its Solid Grow/Rock lines.
• ProForm: Mass-market home fitness equipment brand (Icon Health & Fitness) competing on treadmills, bikes, and ellipticals with iFit integration. Overlaps directly with Bodytone's DT and Active home lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMeQe-PrVJQnFLIHYcf9v1A
• Facebookfacebook.com/BodytoneFitnessEquipment
• LinkedInlinkedin.com/company/bodytone
• Instagraminstagram.com/bodytonefitness
• Xx.com/Bodytone_int

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodytone International Sport